Data com connect staff present data quality enhancements

#2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers Connect Data Quality Hawro Mustafa DataSpace Product Management Dir

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#2015ConnectCon @connectmembers facebook.com/connectmembers

Connect Data Quality

Hawro Mustafa

(DataSpace)

Product Management Director, Data.com Connect

Joshua D’Antuono (SuperIron31)

Director, Data Operations - Data.com

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• New Domain + Company Management Features

• Bulk Contribution Enhancements

• Telephone Disconnect Processing

• Bounce Report Processing Improvements

• Detecting + Preventing Fraud

• Anti-Fraud Activities

• User Trust Score

• Rookie Tier

Agenda

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New Domain + Company Features

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New Domain + Company Management Features

5 New Community Features

Update Domain

Delete Domain

Add Domain

Move Domain

Merge Companies

1 New Stewardship Feature

Remove Company

Enabling DQ Improvements On

3,000+

Companies with

2.3 million+

Associated Contacts

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Bulk Contribution Enhancements

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Bulk Contribution Enhancements

70%

avg accept rate

82% avg accept rate

• Data science solution using

Naive Bayes Classifier

Designed to address top

issues with bulk contribution:

column mapping errors

Final version of the model

launched in early May 2015,

leading to a 12% overall avg

increase in acceptance rates

to date

Bulk Contribution File Acceptance Rates by Month Accepted Rejected

Feature Complete

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Telephone Disconnect Processing

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Telephone Disconnect Processing

83%

12%

5%

5% deactivated

95% updated

A Telephone Quality Pilot was conducted by

the Data Stewardship team with 20k selected

contacts

Many contacts with disconnected phone

numbers could be improved and left active in

Connect

A small subset should be deactivated until an

active phone number is provided by the

Community

~2 million contact phone numbers are to be

run through this process in 2015

Telephone Quality Pilot Results Unknown Active Disconnected

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Bounce Report Processing

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Data Analyst Observations and Monitoring

Data Defender Feedback to Data Stewardship Team

Community Feedback

via Corner Posts and

Support Cases

Bounce Report Processing Feedback

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DaffyHope51 is contributing facts into a complex system of historical data.

Some bounce codes are ambiguous in

nature.

Bounce codes received

by DaffyHope51 are

constantly changing.

Bounce Report Processing Challenges

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Analysis methods allow

us to more quickly react

to new feedback from the Community.

Should greatly reduce

the impact of DaffyHope51’s actions

on contact data.

Based upon feedback

and examples provided

by the Community +

detailed data analysis.

Bounce Report Processing Solution

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Detecting + Preventing Fraud

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Anti-Fraud Activities

Data Stewardship Team

Community Reports

Data Defender Reports

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Registration Features

User Trust Score

Community Reports Patterns of Activity

Timing of Actions Data Defender Reports

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Rookie Tier

5 Actions Per Day Points Delay Heavily Monitored

Timing of Actions Data Defender Reports

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Rookie Tier

5 Actions Per Day Points Delay Heavily Monitored

Timing of Actions

Data Defender Reports

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Contribution Volume of Locked Members By Registration Week 1 - 4 5+

Detecting + Preventing Fraud: Impact

Contact Updates Locked Members By Registration Week Volume

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Q&A

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