Data com connect presents josh krafchin how to close cold email advertising leads

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How to Close Cold Email & Advertising Leads

Tips and tricks

Outbound lead sources

Cold email prospecting

AdWords

Facebook Ads

LinkedIn Ads

Twitter Ads

Outbound leads are usually

Skeptical

Pressed for time

Shopping around

Tough to impress

Hard to pin down

The Bottom Line

1.Know how the lead was captured and react accordingly

2.Respond immediately

3.Create a Virtuous Feedback Cycle Between Sales and Marketing

4.Get expectations in line

Different types of entry point

1.Consultation/contact request

2.Free trial sign up

3.Content sign up

Know your lead source!

Respond immediately

1.Send a calendar invite with the mode of communication

2.Ensure a remind goes out a few minutes prior to the meeting

3.If at any point you don’t hear back, call them

Respond immediately

Ask questions that help them, not you

1.What are your core success metrics and how are you performing against them?

2.What is missing or under-performing that, if solved, would make a significant difference for your business?

3.What would make this call the best use of your time?

Get sales and marketing in sync

1. Make outcomes and pipeline progress visible to all stakeholders

2. Make sure the ad creative is transparent to sales

3. Have open, non-judgmental conversations with direct feedback

4. Don't be afraid to cut low-quality lead sources

5. Don't be afraid to work leads yourself

Get expectations in line

Leads from outbound may close less frequently

But some should be closing

Cold email prospecting often beats paid ads

You need to be aggressive (in a nice way)

You have to be at the top of your game

Follow up

Set up a follow up meeting with calendar invite

Send a meeting recap

Answer any and all questions

Drip interesting content

Follow up by all available means, if appropriate

Contact Me

Josh Krafchin

@cleverzebo

josh@cleverzebo.com