ON AIR Email Marketing... Marketing Dedicated email Transactional email... Marketing Dedicated email Transactional email +... Interests Of email users... Contact list Management Email Cr
Trang 1ON AIR Email Marketing
Trang 2Dead ?
Changing
Email 3 Billion 204,000,000 sent email/ day
Facebook 1 Billion 2,460,000 pieces of content/ day
Twitter 200 Million 277,000 tweet times/ day Linkedin 200 Million -
Pinterest 40 Million 4,472 pins/ day
43% (2007) – 37% (2010)
45.1% Email accounts28.1% Banking accounts
13.8% Social network accounts
6.6% Online store accounts
6.3% Gaming accounts
Trang 3Marketing
Dedicated email
Transactional email
Trang 5Marketing
Dedicated email
Transactional email
+
Trang 7Email use
by age group
Trang 8Email use
by age group
Trang 9Interests
Of email users
Trang 10Contact list Management Email Creation Automatic tactics Review and Improve
Bounce Rate Delivery Rate List Growth Rate CTR
Email Sharing Coversion Rate Revenue per email sent Open Rate
Trang 11SaaS (Software as a Service)
In- Ho use
n Se rvic
e Pr ovid er)
Trang 12Growth your list
Email and other channels
Segmentation
Design
Delivery time
Spam
Trang 14Growth your list
Email and other channels
Segmentation
Design
Delivery time
Spam
Trang 16Growth your list
Email and other channels
Segmentation
Design
Delivery time
Spam
Trang 19Growth your list
Email and other channels
Segmentation
Design
Delivery time
Spam
Trang 21Growth your list
Email and other channels
Segmentation
Design
Delivery time
Spam
Trang 22ADVANTAGES VS DISADVANTAGES
Trang 23CASE STUDY
Trang 24Email Marketing
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