Sampling TechniquesThe Marketing Research Process Probability Sample Simple Random Sample Stratified Sample Cluster Sample Q Probability sample where researchers randomly choose areas of
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The Marketing Research Process
Probability Sample
Simple Random
Sample Stratified Sample
Cluster Sample
Q Probability sample where researchers randomly choose areas of geographic clusters before
random cluster selection
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The Marketing Research Process
Q Arbitrary sampling
technique where
respondents have an
unknown or zero chance
of being chosen for the
sample
Nonprobability Sample
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The Marketing Research Process
Q Nonprobability sample
where researches choose
respondents based on
ease of availability of
respondents
Nonprobability Sample
Convenience Sample
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The Marketing Research Process
Q Nonprobability sample
where researchers
conveniently match
characteristics in the
population with quotas
Nonprobability Sample
Quota Sample Convenience Sample
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The Marketing Research Process
Q Nonprobability
sample based on
arbitrary judgments
by the researcher
Nonprobability Sample
Convenience Sample
Quota Sample
Judgement Sample
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and presentation
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The Marketing Research Process
understandable manner
audience