What aspect 01 blood does the professor mainly discuss?. An explanation of stem cells eD A process for blood transfusion eD A method for producing artificial blood Q A discussion of bloo
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12 What is the lecture mainly aboul?
CD Commercials on televis ion
(I) Marketing brand ·n ame products
<D A book by Rob Frankel
CD Selting Aunt Ruby's chicken
13 Why does the professor say th is : ( )
CD To emphasize the Importance of commercials
(I) To co rrect something that he said earlier
<D To identify the ti me l i mits for mosl commercials
CD To relate new information to a previous example
14 Accord i ng to the professor, why do consumers develop brand loyalty?
CD They have a relationship with the personality that the product projects
(I) They are able to recognize the brand easily when they see it
<P They tend to make deciSion s based on recommendations by frtends
<D They f i nd a product that they like and cootinue to buy it
, How does the professor emphasize h is point about branding?
CD He uses Aunt Ruby 's chicken as an example
(I) He defines it by contrasting it with related concepts
16 Why does the professor mention laundry detergent?
CD To give an example o f price wars
(I) To show thaI consumers buy different brands
<D To tt)(plain the concept 01 brand loyally
17 According to the profeSSOl", what would be a good way to sell a product?
CD Design a good logo to pj"esent the product to the public
(I) Hire a celebrity that customers like and relate to
<D Make it easy fOf consumers to recognize the paCkagIng
<D Increase the c ustomer service IOf the product
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, 8 What is the purpose 01 this conversation?
<D The man wants to borrow the woman's lab notes
CD The woman is helping the man to write a report
CO The man asks the woman to study lor their lest with him
<D The woman and the man are performing an experiment
t9 What Is the study about?
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CD The effects 01 drinking beer as compared with those 01 drinking gin and tonic
CO The time that it takes to stop a car going 35 miles per hour when the brakes are applied
<D The problems 01 riding bicycles on college campuses that have 35 mile-per-hour speed limits
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20 According 1 0 t he m an , why Is It important t o mention that t he subjects were randomly
se lected ?
CD The r ando m se l ection expla i ns why the r esults were so general
CD Th is i nformation allows another researcher t o r epeat the experiment
<D Randomly se l ected subjects assure researchers o f an accurate outcome
2 1 Why does th e woman say th is: n
CD She is not sure about her observation
CD She is i n s ulling the man with thiS comment
CO She is certain the man agrees w i th her
<D She is asking t o r the man's opinion
22 Wh ic h section in clu des me conc l usions?
<D Re s ults
CO C hart
(1) Introduction
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23 What aspect 01 blood does the professor mainly discuss?
(!) An explanation of stem cells
eD A process for blood transfusion
eD A method for producing artificial blood
Q) A discussion of blood typing
24 Why does the student say this: ( )
CD He is apologizing lor disagreeing with the professor
cD He is interrupting politely to ask a question
<0 He is talking to himself during the lecture
G> He Is changing the subject of the professor's talk
25 Why does the professor mention fingerprints?
CD To demonstrate that blood types are different for individuals
eD To explain how most of the blood tests are performed
CD To explain why 0 blood is considered universal
eD To help students remember the different antigens
26 In cross matching, how does a compatible match appear under the microscope?
(!) All of the cells are at an equal distance from each other
cD The arrangement oltha cells looks like two parallel lines
C[) The celts tend to group together In a large clump
eD The red cells and the plasma separate In an irregular pattern
27 Why does the professor mention artificial blood?
CD She is referring 10 the lelClbook
eD She is answering a question
CD She is reporting her research
eD She is )eking with the students
28 What does the professor imply when she says this: ( )
CD She is very uncertain aboutlha risks of the researCh
eD She is somewhat interested In doing research in this area
eD She Is withdrawing her support for luture research
eD She agrees that research should continue in spite of problems
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