END MODULE ASSIGNMENT module business practice explored code ASSIGNMENT 2

Introduction:According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU I

Ho Chi Minh City, March 2022

Student: Nguyễn Thanh Nhi

FOR EXAMINERS ONLY

Grade (in number):

……… Grade (in words):

……… Examiner 1

(Signature & Full name)

……… Examiner 2

(Signature & Full name)

………

UNIVERSITY OF BEDFORDSHIRE

SCHOOL OF BUSINESS

-*** -FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

Ho Chi Minh City, March 2022

I STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgements in the end- module assignment

This end-module assignment has not been submitted for the eveluation of any other modules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, December 202

1

1 Introduction:

According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU II This report will have three main contents: marketing strategy, human resource

requirements, and financial details In addition, every decision I make will have a justification.

2 Marketing mix:

Through the survey, we know the needs of international students at FTU II for a Halloween party (LINK SURVEY)

2.1 Product:

- We decided to plan the Halloween party because the students thought this party:

• Provides an opportunity for them to connect and make many new friends

• Show their creativity by dressing up as their favorite characters

• Become more acquainted with Western culture

• Have a fun playtime.

- We will organize the party on the lawn because it is not only the most popular choice (83 votes) but also has the capacity of serving up to 2000 guests (according to Van Thanh Tourist Village) Therefore, the lawn is very suitable for party games

• The four activities with the greatest amount of votes

• There are four activities that will make the party more exciting because too few games are one of the reasons that makes them discontented in a party (according to the survey)

• These four activities that are appropriate for a Halloween party

- We will provide parking in the Van Thanh tourism area parking lot to avoid customers having to struggle to find a place to park their vehicles.

- The party will be held on Saturday or Sunday because most students prefer to attend a party on weekends, according to a survey (102 votes).

- According to the students, they want the party to take place in the evening the most (98 votes) and the time they are willing to spend for the party with the highest number of votes is 3-4 hours (81.5%)

4

- Gifts : each activity will choose three winners who will get a Halloween t-shirt

- We will not provide food or drinks at this party since the students prefer to spend their time enjoying activities, don't want to affect their makeup, and seem to be terrified of sharing a table with strangers

Services:

- We will provide a cleaning service before and after the party because 82 respondents (1st highest) expressed dissatisfaction with the venue's poor hygine.

- Decoration services : create a Halloween atmosphere to attract participants and make the party less boring.

- Prepare program planning (questions, "treasure," hiding place, gift, dance band,…) for activities so that the program runs smoothly.

- Vehicle security service and security service : ensure the safety of customers' property to make customers feel safe enough to participate in the party

- MC : lighten the mood and guide the program's activities

- Lighting and sound services : make the party lively and spooky

- LED screen : help customers to see the stage and keeping track of the program's progress

- Filming and photography services : take photos and make a video Quality:

- Van Thanh tourist village is rated 4.2 stars by 2011 reviewers on Google, showing that the quality is quite good The space is spacious(over 8 hectares), airy nature and is known

as the " Ốc đảo xanh mượt giữa lòng Sài Gòn”

• The cost of renting a lawn is 167,000VND/person

• The cost of renting equipments (sound+light+stage+LED screen) is 44,000VND/person

• Decoration fee is 5,000VND/person

• The cost of “treasure hunt” activity is 3,400VND/person

• Staff hiring costs is 113,000VND/person

• Photography and video cost 3,400VND/person

• Preparation for possible risks cost 8,400VND/person

 Total cost: 344,200VND/per person

- Total cost plus 10% profit (target revenues)=378,620VND

- As a result, in order to conduct a successful Halloween party, the goal number of customers must be 600, with a ticket price approximately equals to 380,000VND/per ticket Each ticket we will earn 35,800VND=>the total profit: 21,480,000VND (minus the gifts’ cost, it would be 20,660,000VND)

- This ticket price is also very suitable for the amount of money customers are willing to pay for the Halloween party, which ranges from 350,000 VND to 400,000 VND, accounting for 77.8 % (84 votes out of 108 respondents)

• Offline :

- Top 5 most active participants voted by the audience will receive 100,000 VND

- Top 10 people who come to the party earliest will be given 1 Peanut Filled Chocolate Snickers candy bar (Energy Bar) 35g when checking tickets at the counter

Advertising:

- Advertising promotion : Halloween is one of the festivals that helps us access the customs and habits of Western culture This is also an opportunity to expand the relationship between all students of the international education department as well as create a playground for them to have fun

- Our company will choose to advertise the party information on Facebook in the evening because this is the media as well as the time period most used by customers

- We will contact the following Facebook pages to inform customers about the party: Đào tạo quốc tế - ĐH Ngoại Thương TP.HCM, FTU Connection, FTUNEWS, FTU Zone since they are news and information sites that link with international education department’s students.

2.5 People:

The staff needed for this party will include 49 people:

• Event specialist (1 person)

• Social media staff (3 person)

• Ticket sales staff (3 people)

• Stage technician (3 people)

• Light and sound engineer (4 people)

• Event decorator (5 people)

• Security officer in lawn (5 people), security officer in parking lot (5 people)

Event specialist Event specialist Event specialist Social media staff Stage technician Light and sound engineer Ticket sales staff Light and sound engineer Event decorator

Light and sound engineer Receptionist Social media staff

Cleaner Security officer in lawn

Security officer in parking lot

Modern dance group

- When applying for these positions, employees must have these traits:

• Responsible

• Friendly

• Choose the right employees for each position and assign work for them

• Contact the relevant parties to hire equipments (sound, light, ) and create event contracts

• Create program ideas, script content, MC script

• Survey of the party location to ensure that everything is fine and in accordance with the agreement

• Budgeting, preparing expenditure reports

• Evaluating event effectiveness.

• Prepare necessary items for activities:

+ Treasure hunt:

 20 questions and 3 suggestions for each.

 Place the widgets that contain the answers in various positions.

 Prepare prize + Fashion show:

 Prepare prize + Modern dance:

 Find a modern dance group and sign the contract

- Social media staff:

• Write the content for the party's articles.

• Contact the school clubs' fanpages and ask them to assist us in posting articles

• Answer customers' questions about the party on social media platforms

- Ticket sales staff: Design, print, collect customer information, and manage the number of tickets sold in both offline and online formats.

- Stage technicians :.

• Prepare fire prevention tools in various locations around the lawn area because there will be a lot of electrical equipment that must be avoided in advance.

• Prepare a backup generator and backup lights because the event will take place in the evening.

• Prepare m edicine because with such a large number of guests, it is common for customers participating in the program to have a stroke or to sustain an injury due to tripping,…

• Be ready for rain with large tents and umbrellas - one of the most common risks when planning outdoor parties.

- Lighting and sound engineers:

• Prepare music and sounds for activities.

• Equipment installation

- Event decorator: decorate the gate, stage, and lawn in accordance with Zombie's concept

- Cleaner: clean up the party place During event:

- Begin welcoming customers from 5pm to 6pm

- The security officer in parking lot will guide customers to take their motorcycles to the parking lot and the way go to the front desk

- Receptionists: check the ticket or the QR and direct customers to the party area following the instruction board

- At 6pm MC will start the party

- Treasure hunt will be held from 6pm to 7:15pm:

• MC will read the question

• Give suggestions when there is still no answer

• The three people who discover the most treasures will each receive a Halloween shirt.

t From 7:15pm to 8:30pm, the fashion show which will take place:

• MC will ask which guests want to join and invite them on stage (5 groups and 20 people each one)

• MC gives them numbers and one by one they go on the catwalk

• The MC will then invite each person to take a step forward

• The three people who receive the loudest applause will be declared the winners and will each receive a prize

- The modern dance group will perform between 8:30pm and 8:45pm

- Clean up the place and hand over the place.

- Return equipment and supplies hired from suppliers.

- Choose images from the event.

• Playround:

+Make a misty forest with: fake trees, smoky pumpkins, bats, mysterious boxes, old crumbling coffins, mummies and zombies On the tree hung bats, giant poisonous spiders crawling and dried skeletons dangling

• Sound:

+Scary songs are often used on Halloween or in zombie movie.

+Eventful music in fashion show and modern dance activities

• Light:

+LED lights with yellow, orange tones set in pumpkins, devil face balloons +The dim lighting system, which alternates between dark and bright, combined with creepy sounds, creates excitement and curiosity for the audience

Positi on

No

Requirements

&qualifications

Responsibility/ Job description

Loc atio n

Star

t time

End time

Unif orm

Unit cost (VN D)

Event specia list (pre- event

to post event)

1 -At least 3 years experience -Bachelor’s degree in public relations

-Excellent communication skills

-Good leadership qualities -Good organizational, analytical, and coordinating skills

-Excellent problem-solving abilities

-Multi-tasker

-Plan for event -Select & manage personnel

-Manage the entire event

-Solve problems in the event

-Evaluating event effectiveness -Budgeting and preparing expenditure reports -Contact the service lessors to negotiate and hire equipments

-At the offic e -At the lawn

-At the offic

e 8am -At the lawn 6pm

-At the offic

e 5:3p m -At the lawn 9:30 pm

For mal cloth es

15 millio /1 event

Social media staff (pre- event)

3 -At least 2 year experience -A bachelor's degree in social media

-At the offic e

8am 5:30

pm

For mal cloth es

5 millio n/ 1 event

-Write articles about the party information -Review social media posts to ensure

inappropriate content is removed.

Ticke

t sales staff (pre- event)

3 -At least 1 year experience -Willingness to work the hours required to meet sales targets

- Good communication -Excellent Microsoft Office software and ticketing systems.

-Increase the number of tickets sold

-Answer customer’s phone calls

-Announce total number of tickets sold for the day for event specialist

-At the scho olya rd

8am 5pm For

mal cloth es

5 millio

n /1 event

Stage techni cians (pre- event and post event)

3 -At least 2 year experience -Have knowledge of equipment and installation skills.

-Good communication -Flexibility to handle situations

-Prepare backup equipment -Check the equipment before the event

-Equipment installation -Repair equipment when problems occur

-Dismantling the equipment after the

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-5 millio

n / 1 event

event

Light and sound engin eer (pre- event

to post event)

4 -At least 6 months experience -Extensive knowledge of recording, editing, mixing, engineering design of exterior lighting components software.

-Ability to follow instructions and maintain a professional demeanor under duress.

-Excellent troubleshooting and diagnostic abilities

-Installation, repair and replacement of audio and light equipments -Diagnosing and troubleshooting equipment.

-Choose songs that match activities of the party

-Taking equipments down after the event.

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-1 millio

n /1 perso n/1 event

Event decor ator (pre- event and post event)

5 -At least 1 year experience -Have artistic talent

-Have decoration skills

-Choose colors, paints, furniture, decorations, for party

-Setup and decorate the venue of the assigned event, in a timely manner.

-Dismantle the

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-800,0 00/1 perso n/1 event

16

decorations after the party

Secur ity office

r in lawn (pre- event and durin

g event)

5 -At least 1 year experience

- Excellent surveillance and observation skills -Be physically healthy to stand

or walk for a long time, to run

in an emergency, and

to apprehend suspects

-Ensure the safety

of all guests.

-Provide assistance

to people in need -Check

surveillance cameras on a regular basis to identify disruptions

or illegal acts.

-Investigate people for suspicious activity

-At the lawn

5pm 10p

m

Blue secu rity unif orm

400,0

00 VND/

1 perso n/5 hours

Secur ity office

r in parki

ng lot (pre event and durin

g event)

5 -At least 1 year experience -Excellent surveillance and observation skills

- Be physically healthy to stand

or walk for a long time, to run

in an emergency, and

to apprehend suspects

-Receive the vehicles, write the card for the customer and arrange them -Vehicles protection for customers

- Provide assistance

to people in need

- Investigate people for suspicious activity or possessions

- Guard the gate+review the ticket to make sure

-At the gate

5pm 11p

m

Blue secu rity unif orm

-125,0

00 VND/

1 perso n/5 hours

it's our customer

Recep tionis

t (duri

ng event)

3 -At least 1 year experience -Good communication -High school diploma

- Proficient in Microsoft Office -Multitasker

-Check the ticket or

QR code and record in the computer -Guide the way to the party place for customers

-Provide assistance

to people in need

-At the front desk

5pm 9:30

pm

Lon gslee ved whit

e shirt and blac

k skirt

or long blac

k pant

400,0

00 VND/

1 perso n/4 hours

Came rama

n (duri

ng event)

3 -At least 1 year experience -Technical degree in digital electronics -Excellent communication -Proficient with basic office equipment

-Take photos and videos throughout the party

-Arrange studio sets to best suit camera settings, control lighting, film stock, audio, cameras to achieve the desired result from the film.

-At the lawn

5pm 9pm

T-shirt and long pant

300,0 00/1 perso n/1 event

Clean iner (post event)

5 -At least 1 year experience -Ability to handle heavy equipment+mac hinery

-Clean, stock and supply designated facility areas (dusting, sweeping, vacuuming, etc) -Cooperate with the

-In the lawn

9:30 pm

10:4 5pm

shirt and long pant

T-160,0 00/1 perso

n befor

e the