ENGLISH FOR BUSINESS 1 (2021 2022) FINAL ASSIGNMENT individual work

Services are economic products including work in the form of physical labor, management, knowledge, organizational ability and professional skills to serve the needs of production, busin

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HANOI METROPOLITAN UNIVERSITY

Hanoi, 22 nd May 2022

FACULTY OF FOREIGN LANGUAGES

ENGLISH FOR BUSINESS 1 (2021-2022) FINAL ASSIGNMENT

Nguyen Thi Nhat Linh 219601126

Nguyen Thi Huyen Chau (M.A) 30ENG041_NNAD2019_3

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Nguyen Thi Nhat Linh 219601126

Nguyen Thi Huyen Chau (M.A) 30ENG041_NNAD2019_3

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ENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.workENGLISH.FOR.BUSINESS.1.(2021.2022).FINAL.ASSIGNMENT.individual.work

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TABLE OF CONTENTS

1 What is Product? 4

2 What is Service? 4

3 What are the similarities and differences between products and services? 4

3.1 Similarities 5

3.2 Differences 5

4 Apple - One of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone 6

4.1 The aspects that involve the services in Apple 6

4.1.1 Experience Services 6

4.1.2 Customer Service 7

4.2 The service quality 10

REFERENCES 13

1.

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1 What is Product?

A product is a manufactured or manufactured thing or object, a material that is produced naturally or industrially through a process, for personal consumption or convenience.

The word product is derived from the Latin word "productus" and has different meanings

depending on the region in which it is used.

Products are all objects or artifacts, produced in industries, companies according to a production line or by human craft.

However, products can be differentiated according to the life cycle they have, that is, usefulness Some products have a long shelf life, such as computers, books, or vehicles, but there are also products that are shipped quickly, such as food, personal use products, medicines, among others other products.

However, it should be noted that the long or short durability of a product varies depending on its quality In other words, products made with high-quality raw or secondary materials are better and more durable than products made from low-quality or resistant materials or resources.

2 What is Service?

Services are economic products including work in the form of physical labor, management, knowledge, organizational ability and professional skills to serve the needs

of production, business or daily life consumption by individuals and organizations.

Here are some comments about the concept as well as the definition in different authors and books as follows:

- Wikipedia dictionary: The definition of services in economics is understood as things that are similar to goods but are not physical : travel services, fashion, health care and bring profit.

- According to Philip Kotler, “a service is any activity or benefit that one entity can

provide to another In which the object provided must be intangible and does not lead to any ownership of an object The production of a service may or may not be tied to a physical product.”

- In economics, Services are understood as things that are similar to goods but are immaterial There are products that are more about tangible products and those that are more about service products, but most of them are products in the middle

of goods and services (source cited wikipedia.org).

- According to the provisions of Clause 3, Article 4 of the Price Law 2012, services are intangible goods, which in the process of production and consumption are inseparable, including services in the system of product industries Vietnamese products according to the provisions of law.

3 What are the similarities and differences between products and services?

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3.1 Similarities

Firstly, in a broad sense, products and services are a third economic sector belonging to the national economy It includes many economic activities outside of the two main sectors that are agriculture and industry.

Second, in a narrow sense, products and services are useful human activities to bring about products that do not exist in physical form and do not lead to ownership or transfer

of ownership However, it is still possible to fully and quickly meet the needs of production and life in society.

3.2 Differences

The basic differences between products and services are mentioned below:

Products are physical goods that customers are willing to buy at a price Services are amenities, benefits or facilities provided by others.

- Products are tangible items i.e can be seen or touched while services are intangible items.

- When the buyer purchases the products by review, the ownership of the products passes from the seller to the buyer In contrast, service ownership is non-transferable.

- Evaluating services is difficult because each service provider has a different approach

to service, so it is difficult to judge which service is better than another.

- Products can be returned or exchanged to the seller, but cannot be returned or exchanged for services, once they are provided.

- Products can be distinguished from the seller On the other hand, services and service providers are inseparable.

- A particular product will remain the same in terms of physical characteristics and specifications, but the services can never stay the same.

- Products can be stored for future use, but services are time bound, i.e if not available within a certain time, it cannot be stored.

- First, products are produced, then they are traded and finally consumed, while services are produced and consumed at the same time.

Thus, in contrast to products, the most striking feature of services is their indefinability or intangibility, even though the outcome of some services may lie in the product For example, such as legal opinion (on paper) or in computer software (disks) There is no need to define services abstractly, it is more practical to define economic activities with major intangible outputs Along with this indeterminacy, services are subject to a different trade policy approach than goods.

Trade in products is mainly subject to tariff barriers and quantitative restrictions in force

at the border Services, on the other hand, are subject to a multitude of regulations at the national and local levels, which indirectly affect trade.

Many of these regulations are discriminatory to protect legitimate interests such as health care, public security, public policy or prudential regulation (financial services) However, there are cases where there are only Non-Tariff Barriers (NTBs) against foreign competition There are also measures (such as non-discrimination) applied as public

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service requirements to protect economic sectors (such as telecommunications) and to prevent them from being competitive Services may be provided indirectly (“trade” or cross-border services) or may be face-to-face (“set up headquarters” or locally present services).

4 Apple - One of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone

Apple Inc designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services The Company’s products include iPhone, Mac, iPad, and Wearables, Home and Accessories.

Apple uses its own brand to compete in a number of fiercely competitive markets The Apple brand has evolved as the company expands its range of products and services With the introduction of the desktop computer in the late 1970s and then the laptop computer in the 1990s, it took 20 years for the company to expand into its first product- focused area the introduction of the iPod in 2001 Then came the iPhone in 2007, the iPad in 2010, followed by Apple Pay and the Apple Watch in 2014.

What makes Apple so successful?

4.1 The aspects that involve the services in Apple

4.1.1 Experience Services

As the development of the world, the demand of people is increasing, technological devices are not only used as communications such as calling and texting anymore, but manufacturers have also improved and provided entertainment services such as gaming, surfing the web like Facebook, Instagram

And the Apple is a clear testament to the fact that they are not just a phone, as evidenced

by the huge amount of content and services.

App Store

Apple opened up its App Store (distributing applications for iPhone) in July 2008 It was estimated that Apple sold approximately $1 million in applications each day during its first month of operations The Apple App Store has also been recognized by analysts as the leading source of mobile apps In a recent ranking, the Apple App Store reached 90%

in the time categories brought to market, attracting developers, adopting/deploying devices, user interfaces/experiences, the number/variety, and the appeal of apps This can

be compared to other mobile markets that only reach between 30% and 70% The success

of the App Store is clearly part of the success of the iPhone.

The App Store, now in 175 countries and regions, is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week It is the best place for users to discover new apps and allows developers of all sizes to distribute their apps to customers around the world The App Store features many ways for developers to build their businesses, and since it launched in 2008, developers have been creating innovative apps that influence culture and change lives.

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Apple Arcade

Apple Arcade is a groundbreaking game subscription service within the App Store, offering users unlimited access to the entire catalog of more than 100 exclusive games, all playable across iPhone, iPad, iPod touch, Mac, and Apple TV Apple Arcade is adding new games and expansions every month from some of the world’s most visionary game developers.

Apple Music

Apple Music is the most complete music experience, now available in 167 countries and regions and offering over 60 million songs With world-class music experts and tastemakers curating thousands of playlists and daily selections, and the renowned global radio station Beats 1, Apple Music is the best music service for iPhone, iPad, Apple Watch, Apple TV, Mac, HomePod, and CarPlay, and is also available on Android and other devices.

New Apple Music subscribers in the 52 additional countries can enjoy a six-month free trial of the service, with locally curated playlists including Africa Now, Afrobeats Hits, Ghana Bounce, and more In addition, users have access to world-class music experts, tastemakers, and artist-led programs from globally celebrated creators including Virgil Abloh, Billie Eilish, Elton John, Pharrell, and more.

Apple Podcasts

Apple Podcasts is the best place to browse and listen to the world’s largest catalog of podcasts, now featuring over 1 million shows in more than 100 languages and 175 countries and regions.

iCloud

iCloud is an essential service that keeps users’ personal content safe, up to date, and available across all their Apple devices, allowing them to store a lifetime of photos, keep important documents at their fingertips, and share and collaborate with ease iCloud backs up iPhone, iPad, and iPod touch automatically and includes Find My to help locate and secure missing devices With Family Sharing, up to six family members can share access to Apple Services, including Apple TV+, Apple Arcade, Apple Music, iCloud storage, as well as individual music, movie, TV, book, and app purchases Available in

175 countries and regions, iCloud comes with 5GB of free storage and offers affordable 50GB, 200GB, and 2TB plans.

In addition, Apple has also begun to expand and add services such as Health Tracking, Apple Pay – when the demand for electronic payments is high (especially during the COVID 19 epidemic).

4.1.2 Customer Service

4.1.2.1 Focus on optimizing the customers' buying environment.

The transition from third-party sellers to running its own stores gave Apple more control over its customer service It controlled all aspects of the customer experience from the

Tiêu đề	English For Business 1 (2021-2022)
Tác giả	Nguyen Thi Nhat Linh
Người hướng dẫn	Nguyen Thi Huyen Chau (M.A)
Trường học	Hanoi Metropolitan University
Chuyên ngành	Foreign Languages
Thể loại	Final Assignment
Năm xuất bản	2022
Thành phố	Hanoi

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