The topic apples company culture

And indeed, behind the resounding success of Apple today, next to Steve Jobs and Tim Cook's ability to build and manage great businesses, an element that cannot be ignored is Apple's com

THUONG MAI UNIVERSITY FACULTY OF INTERNATIONAL ECONOMICS & BUSINESS

GROUP 7

Topic:

Apple ‘s culture

Class name: Specialized English 1

MEMBERS OF GROUP 7

No Student

Code

31 19D130237 Ngo Hoai Nam (leader) - Introduce

- Theories related

32 19D130098 Đinh Thi Thuy Ngan

- How the leader's personalities affect Apple's business culture

- Lessons for Vietnamese companies

34 19D130030 Pham Thi Ngoc Apple’s corporate cultures and

characteristics

35 19D130031 Cap Thi Thanh Nhan - Apple ‘s Corporate Culture

- Powerpoint

36 19D130171 Le Huyen Nhi - Overview of Apple Company

- Conclusion

- Word

MEMBERS OF GROUP 7 1

I INTRODUCE 3

II CONTENTS 3

1 Theories related 3

a Definition 3

b Characteristics of Organizational Culture 4

c The role of company culture 5

2 Overview of Apple Company 5

3 The current state of Apple company culture 6

3.1 How the leader's personalities affect Apple's business culture 6

3.2 Apple’s corporate cultures and characteristics 9

3.3 Apple ‘s Corporate Culture 11

3.4 Lessons for Vietnamese companies 13

III Conclusion 14

I INTRODUCE

Company culture is the intangible asset of the business itself, contributing to the strength of the business The cultural environment of the enterprise has a decisive influence on the spirit, attitude, and motivation of its members, helping the enterprise

to become a working community in the spirit of cooperation, friendliness, and progress

Building a progressive healthy culture in the organization makes it easier for managers to operate and implement the organization's plans, creating a mechanism for affirming goals, guiding, and bending to shape the behavior and conduct of the members of the organization And indeed, behind the resounding success of Apple today, next to Steve Jobs and Tim Cook's ability to build and manage great businesses,

an element that cannot be ignored is Apple's company culture Therefore, our group

has researched the topic: "Apple's company culture" to gain a deeper understanding

of the company's culture, thereby giving some valuable lessons for VietnameseLPL businesses today

II CONTENTS

1 Theories related

a Definition

Company culture is generally understood as “the system of shared beliefs, values and standards of solving problems, which is created in the forming and developing process of a corporation and demonstrated through physical and nonphysical forms and behaviors of its members.” (Schein H.Edgar 1992, page 32)

A different definition which follows the metaphor of Dr Phan Quoc Viet -President and CEO of Tam Viet Group: “If enterprise is a computer, company culture

is the operating system" (Phan Quoc Viet, 2008)

Simplify, company culture is the totality of cultural values that are built up during the existence and development of an company, becoming values, concepts, customs, and traditions Control the feelings and behaviors of all members of the enterprise in the pursuit and realization of the goals

b Characteristics of Organizational Culture

- Innovation

Companies with cultures that place a high value on innovation encourage their employees to take risks and innovate in the performance of their jobs Companies with cultures that place a low value on innovation expect their employees to do their jobs the same way that they have been trained to do them, without looking for ways to improve their performance

- Attention to Detail

This characteristic of organizational culture dictates the degree to which employees are expected to be accurate in their work A culture that places a high value

on attention to detail expects their employees to perform their work with precision A culture that places a low value on this characteristic does not

- Emphasis on Outcome

Companies that focus on results, but not on how the results are achieved, place a high emphasis on this value of organizational culture A company that instructs its sales force to do whatever it takes to get sales orders has a culture that places a high value on the emphasis on outcome characteristic

- Emphasis on People

Companies that place a high value on this characteristic of organizational culture place a great deal of importance on how their decisions will affect the people in their organizations For these companies, it is important to treat their employees with respect and dignity

- Teamwork

Companies that organize work activities around teams instead of individuals place a high value on this characteristic of organizational culture People who work for these types of companies tend to have a positive relationship with their coworkers and managers

- Leadership

The culture of any organization is actually a reflection of the believe system or the values of its leaders, it is majorly a leadership factor that determines the culture of the firm When the right leader is in place he or she can shield the firm from wrong external negative culture

c The role of company culture

Science Daily on a study from the University of Southern California and the University of Minnesota has shown that corporate culture is the most necessary and important factor in "sailing the boat" of a business in the right direction

The important role of company culture is to enhance a company’s mission and strategies, improve the company’s profit A strong culture can get all employees on the same way and make the company stronger than before the culture existed It is important in deciding to create competitive advantages such as product quality, delivery time, impact on the efficiency of production and business activities of enterprises heavily on company culture

Moreover, corporate culture plays an extremely important role It always creates trust for each person working in that environment It is a link between people in the same business, creating a common voice among members, and improving the competitiveness of the business

2 Overview of Apple Company

Apple is an American multinational technology company based in California The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April

1976 The tech giant designs and sells consumer electronics, including iPhone, iPad, iPod, Mac, and Apple Watch It also develops computer software and offers online services

Apple is one of the Big Five companies in the US IT industry, along with Google, Microsoft, Amazon, and Facebook To understand why Apple so successful, analyze its mission, vision, and target

Apple Incorporation’s mission statement is “to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” It also states that the technology company's target customers include virtually everyone Moreover, the corporate mission states that the company's operations have a global reach, with a focus on consumer electronics and online services markets around the world

Apple ‘s vision is “to make the best products on earth, and to leave the world better than we found it” It is consistent with Apple's corporate social responsibility system and focuses on sustainability, natural preservation, and overall improvement of the business's biological impact

In target, Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030 Already carbon neutral today for corporate emissions worldwide, the company plans to bring its entire carbon footprint to net zero 20 years sooner than IPCC targets Apple outlines its plans to reduce emissions by 75% by

2030, while also developing innovative carbon removal solutions for the remaining 25% of its total footprint

3 The current state of Apple company culture

3.1 How the leader's personalities affect Apple's business culture

a Steve jobs

Steve Jobs full name is Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American inventor, designer and entrepreneur, the co-founder and Chairman and CEO of Steve Jobs Apple's operating system

He is recognized as one of the pioneers of the computer and smart phone revolution, contributing significantly to the success of Apple with products such as iPhone, iPod, iPad, and macbook

A perfectionist who loves creativity He requires employees to be meticulous in every detail and without any errors

He is also a person who easily gets angry with people Especially when the pressure of work is high, his impatience is more evident

An ambitious human being who wants to control everything All important positions in the organization were strictly controlled by him when he came to power

He is also famously determined When he sees what is right, he will ignore the opinions around

b Tim Cook

Real name is Timothy Donald Cook He was born on November 1, 1960 in Alabama, USA His parents were ordinary workers He is a famous American businessman, operator, and industrial engineer He is also the CEO of Apple Inc

He is the successor of Steve Jobs - the co-founder of Apple Before serving as CEO of Apple, Tim Cook served as the company's chief executive officer under Steve Jobs Tim Cook is the most complete successor of Steve Jobs He made Apple a more agile, dynamic environment Tim Cook chooses a calmer, more friendly attitude to employees and partners He often sent letters to employees, tried to reply to subordinates' emails as quickly as possible, or visited the factory

c Apple under the leadership of Steve Jobs and Tim Cook

- Steve Jobs

"Jobs' Apple" is an Apple that is not afraid to take risks (like the production of iPod or iPhone) because Steve Jobs views Apple in a situation of "nothing to lose",

"winner, fall" go home" Apple is also a tough company like Jobs himself when it is ready to squeeze competitors (usually filing lawsuits against rival companies such as Google, HTC, Motorola and even Samsung because they think they steal patents) ) Apple has chosen to confront uncompromisingly It can be said that the empire that Steve Jobs built was somewhat authoritarian and every Apple workplace at that time was very harsh, many people had to give up because they could not adapt to the

harshness of this CEO Apple was also in a financial mess at that time due to the superposition of departmental and human resource management Steve Jobs didn't even pay dividends to shareholders when Apple was profitable, but only in Tim Cook's time did this happen

- Tim Cook

When Steve Jobs left, it was thought that the huge hole he left in Apple would not be able to fill or replace, many people feared that Apple would return to the dark days However, Tim Cook shows that he is a person worthy of Steve Jobs' nomination, not just a shadow or successor of Steve Jobs When taking over as CEO, the company's revenue has increased 3 times compared to the time of Jobs, the company's foreign policy is also softer, less oppressive than competitors by licensing patent activities to earn money word Cook also restructured the entire production system as well as the product circulation operation system to profoundly change the way Apple operates, which helps Apple's inventory ratio always be at a record low level compared

to the previous year with other firms He often sent letters to employees and called them "a team" showing more cohesion between people, which perhaps Steve Jobs was even more limited Not only did the internal structure change, but it was also easy to see the change when Cook took over as CEO such as the change of the logo of the half-eaten apple (by adding rainbow colors) Apple also penetrates deeply into areas that are not its advantage such as smartwatches, televisions, and other home appliances, but people still see in Apple something bold new and creative typical of the "missing apple" " Another difference under Tim Cook is that Apple has also become less dependent on partners At the same time, providing both devices and services such as iCloud, Apple Pay Apple Care, App Store (accounting for 12% of total revenue per year), Apple also targets businesses and cooperates to expand the market such as cooperation with lBM or turn themselves into a fashion brand (for example, collaborating with Hermes on the Apple Watch product)

Not only businesses, Apple also targets individuals and communities with the production of cars or health care through its products It seems that Cook is expanding the exploitation of products rather than going into technology Another different thing

philanthropic program that Jobs stopped when he returned to Apple in 1997 That helped make Apple a brand The company has a much better image However, despite being at the peak of fame, power, and money, people still see that Apple is missing something, a very characteristic thing when it comes to "A half-bite apple" It is creativity, courage to take risks and innovate It seems that Tim Cook is trying to avoid all the risks he is trying to find with Apple What he cares about even now is how to make "Cao defect" still have a high level of revenue It is the fact that Apple under Tim cook has decreased in creativity and dared to take the first step to create hidden

"cracks" in the success after years of hard work by Steve Jobs

Comment:

Apple under Tim Cook and Steve Jobs were both successful, but successful in two different ways

Steve Jobs' Apple was successful because it dared to create, dare to innovate, take on challenges and take risks And Tim Cook's "Apples" was successful because of impressive sales, changes to reduce the influence of Steve Jobs

3.2 Apple’s corporate cultures and characteristics

- The culture of secrecy

A high level of secrecy is an important feature of Apple's organizational culture Apple considers everything a secret, from small things to monumental technology projects Apple doesn't let its employees know what's going on Apple employees' work just needs to mind their own business and don't need to interfere in what everyone else is doing Every Monday, there is a career guidance session One of the most peculiar types of orientation is the privilege of keeping absolute secrecy And Apple's way of keeping secrets is to sit down with new employees and tell them, "We keep all the secrets here very well, and if you reveal the secrets that you learned at Apple, you will be fired." Jobs asserted that, for those around him who did not want to share his cultural roots, they would not be able to understand his thoughts Embracing this idea, Jobs asked his employees to keep the company's secret which customers see

is only the tip of an iceberg, keep it a secret until the last moment They keep secrets