Bear biscuit business project

In the current era of technology 4.0 and the Internet, e-commerceactivities and sales through social networking sites will help promote products so thatmore people can know, access and e

8HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION

✡✡

FACULTY: High Quality Training

ECOMMERCE

E-TRADE REPORT BEAR BISCUIT BUSINESS PROJECT

GROUP 4 TEACHER: TS Nguyễn Phan Anh Huy FULL NAME: STUDENT ID

Phạm Trần Tuấn Anh 19124059

Triệu Hồng Chính 19124061

Phạm Tuấn Hùng 19124001

Nguyễn Minh Nhật 19124047

Huỳnh Minh Nhựt 19124055 Monday Class – 10th period 11 12

Ho Chi Minh, June 2021

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ASCORE STATEMENT REPORT PROJECT MAJOR INDUSTRIAL IN MANAGEMENT COURSE 2019 - 2023 Group: Big Bear

Occasional group coordination

Regular group coordination

Very often in group

instructions ofthe subject (structure of chapters, numbering of headings, font, font size,line spacing, etc.)

According to the

instructions ofthe subject, but there are errors in the presentation

of the text, the tables andgraphs have not been numbered

According to the course guidelines, there are somespelling and style errors

According to the subject's instructions (no spelling errors in the text, clear pictures and tables, clear style, no obscure sentences )

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preamble

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The reason for choosing the topic is

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stated, but some contents such

as objectives, scope and research methods havenot been presented

not really convincing

persuasive analysis

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Only introduce basic information about the project (location, development process)The current state of the research problem has not been described

There is no link between

Introduction

to the project but not enough content as required

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is not complete, theinformation has not been updated

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The description is honest, complete, but there are somedetails that arenot detailed

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on the strengths and weaknesses of the research problem, explaining the causes and offering solutions, but

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of the research problem honestly, completely, logically, and

in detail Statethe strengths and

weaknesses ofthe research problem, gooddemo

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of the business and the solution

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identified

Logical analysis and arguments, consistent with the current situation and research objectives

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conclude

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do not generalize theresearch problem

The conclusionhighlights the highlights of the report but

is not detailed

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of the report, state what hasbeen learned and learned during the project, and indicate the direction of further research

Total score: 8.4

Date 13 month 06 year 2021

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DESCRIPTION TABLE

3 Nguyễn Minh

Nhật

- In charge of chapter 2

- In charge of powerpoint-Presentation

100% of assignedwork

4 Triệu Hồng Chính

- In charge of chapter 3

- In charge of opening, concluding

- Project report

100% of assignedwork

TABLE OF CONTENTS

1.2.5 Easy to maintaining and using 3

3.2.1 Strategies for the sales force 14

TABLE OF CONTENTS IMAGES

Picture 3 6 The chart shows the customer's choice of popular snacks 17

Picture 4 1 Get started with creating a free Website 28

Picture 4 6 The result after selecting the website name 32

Picture 4 27 Website “Big Bear” (WordPress) 51

SUMMARY

Currently, the COVID-19 service situation is still complicated so that many placeshave to social distance, people cannot go to work, students cannot go to school Themore you use e-commerce tools, the higher the demand for online purchases as well asthe demand for home snacks And the product that our team wants to orient is the bearbiscuit

With completely natural rice, the biscuit will create for customers almost like thehealth of the user In the current era of technology 4.0 and the Internet, e-commerceactivities and sales through social networking sites will help promote products so thatmore people can know, access and easily order Products are not as popular as bearbiscuits Therefore, we carry out the project of setting up a website and sales channels

on today's major social networking sites such as Facebook, Instagram, Pinterest and commerce sites such as Shopee and Sendo with the name BIG BEAR.BIG BEAR specializes

e-in provide-ing bear biscuits, desires to make profits and is a companion with users dure-ingthe epidemic of time With the language: "BIG BEAR brings customers the best biscuitswith many different flavors, hoping to make customers feel happy during the stressfultime of the epidemic"

Chapter 1: Introduce about Our Project

1.1 Reasons for choosing the topic

The society is developing more and more, the life is gradually improved, the service

is increasing, the restaurants serving the needs of people are more and more Besides,the situation of students snacking is increasing day by day

Along with the development of society, the material and spiritual needs of peopleare increasing day by day After studying and working, people often need to relax andhave fun Especially young people love to enjoy snacks However, time for snacks is notavailable to everyone and how to prepare them is a bigger problem The food andbeverage market is a potential market and has many opportunities for development.According to statistics from vinareseach.com, up to 80% of young people like to eatsnacks and this number can increase a lot when Snacking has become an indispensableneed in the lives of young people

Besides, Ho Chi Minh City is also a major economic center across the country, withthe increasing standard of living, the demand for snacks of young people is getting moreand more attention

Therefore, the group decided to choose the bear biscuit project to learn thesnacking habits of young people and then discover the opportunity to run a snack shopthat suits their needs.

1.2.3 Contains many nutrients

- Creamy bear biscuit is rich in protein, starch, to help provide energy for thebody

- Bear biscuit provides energy for activities in a long day (100 grams contains 472calories)

1.2.4 Improve health condition

- When the heart beats fast, headache dizziness, the amount of sugar in the creambear biscuit will help you increase blood sugar, improving this condition

- Eating bear biscuit with cream in the early afternoon will help you to be morealert and have more even blood circulation

1.2.5 Easy to maintaining and using

- Bear biscuit can maintain from 6 months to 1 year

- There are many different personalities to meet all the basic needs of customers

- Use and maintain the product is extremely simple and convenient for users

1.3 Supplier Information

- Bear biscuit is imported from bear biscuit maker Thien Hong The selling price ofbear biscuits ranges from 70,000 to 80,000 VND/pack of 1 kilogram

1.4 The key to success

1.4.1 About the product

- Teddy Bear biscuit is type of junk food which was very popular in teenager

- Convenient to using and warranty

- With lowest price compared to with other Junk Food.( Just only 8,000 VND per

100 gram, meanwhile the average other is from 10,000 to 20,000 VND)

1.4.2 About the staff

- Being young people with enthusiasm spirit for brand

- Have a suitable business strategy

- A common goal is to bring customers the best products

- Have basic knowledge about marketing sector

1.4.3 About the scale of operation

Focused on expanding the scale right from the start, starting with Facebook, thenspreading to Instagram, Pinterest, Youtube Currently Big Bear is available on major e-commerce platforms such as Shopee

In addition, Big Bear also has its own website with address website at:

https://hmnhut1999.wixsite.com/website for more convenient access to customers

1.5 Time for the topic

Figure 1.1: Gantt Chart from Microsoft Project

CHAPTER II: MARKET ANALYSIS 2.1 PESTLE analysis

● Politic

Vietnam has a stable political background, rarely occurs violence, territorial disputesand human security indicators are improving In the context of increasing instability inmany parts of the world, Vietnam's political and social stability is an important advantagefor development tourists, is the meeting point of the aspiration for world peace

The COVID-19 pandemic has comprehensively and deeply affected all countries inthe world, and is currently continuing to develop very complicatedly The global economyfell into a severe recession Vietnam's economy has a large openness and extensiveinternational integration which has been suffering from many impacts, seriously affectingall socio-economic fields, disrupting supply chains and trade flows trade, stallingproduction, business and service activities; has directly affected the import and exportindustries, aviation, tourism, accommodation services, catering, healthcare, education,labor and employment; many enterprises went bankrupt, dissolved, suspended operations,downsized , but also showed considerable resilience Corresponding to the more peoplestay at home, they will search for products available on social networking sites

● Cultural and community

Confectionery may not be a daily essential product, but it can be the needs of eachperson when they have free time to use more As a favorite food of young people, cutegifts

In the context of the development of the region and the world, our country is alsoundergoing new transformation and continuous development Due to the development

of society, people's needs also increase, leading to an increase in the demand for foodand snacks

● Technical elements

Tools and machinery in our country have not yet developed strongly, so there aremany limitations After many times of experimenting with many recipes and tools toserve the needs of everyone, Big Bears has launched such a line of biscuits Under thecompetition in market, price,

● Legal elements

Along with the development of the area and the world, in the years we've beenchanging from the economics that focused on the market economy, there's a nationwidetheme to the country that has driven social community To change the constitution inthe 1992 constitution instead of the 1980 constitution.

In the face of the candy store, the government has the order of safety toilets, the laws ofthe owner of his work are labeled, in order to protect the user's rights and thecompany's business But the execution of non-existential agencies should be stored in anunmarked quality of fake, frogs, labels labels labeled labels, less quality

• Customer

The client's crucial to the success of the company the quality of the company Well, it's an open-eye code, but it's too expensive to be used as a consumer-based agent, so Big Bears has been able to find out about the subject of consumers that makes the most suitable recipient products

The client of Big Bears is most of the young world, the one with the high

maintenance demand There are two client subjects who are middle class clients and consumers

For their purposes, their purpose is to profit and motivate them to be profit, the rose that Big Bears paid them

The consumer decides the success of the company in the business business business business, Big Bears needs to give precise research to serve this group.

We're looking for a huge competition, there's a lot of small company on the marketthat can name a number of large names like Choco Pie, big biscuit, which makes it

harder to make Big Bears work more powerful, marketing, stable and credibility to get more and more and more hungry to the consumer

2.3 SWOT:

Internal: Strength - Witness

External: Opportunity - Threat

Strength:

Answering the question of what the advantages of bear biscuit are, the team wouldlike to give some following comments in line with the current situation of big bear'strading activities and the current Vietnamese market

- Cheap price compared to other products

- Environmentally friendly (reusable packaging)

- Working attitude with a high sense of responsibility

- Diverse and potential customer segments

- Always receive positive reviews from customers

- Shipping is not optimized for remote order

- Cover and packaging have not been attracted

Opportunity:

With the market where the buyer and seller can communicate with each other aseasily as they are now, Big Bear will see the potential to thrive:

- The large e-commerce sales page platform helps to solve the problem of thetrading market well, without needing a trading space but still reaching the large number

of customers that those e-commerce sites own

- The development of social networks has pushed the big bear's access tosimultaneously expansion of the market to all clients

- Getting a great support from consumer

Threat:

- Big Bear’s team is still young and lacking human resources

- The current items on Big Bear have only three flavors, which makes the lack ofdiversity in clients’ choice

- Foreign snack is imported with cheaper price and diversity, and it is catching upfor consumer in Vietnam

S – O analysis

- Being a low-price product, it is

more competitive with products

of other segments on e – commerce sites

- The innovation of technology

helps connect people more easily, Big Bear’s post always get the interaction of people It helps spreading the brand throughout the social network and others platform

S – T analysis

- Big Bear’s team is till young andinexperienced but working with high responsible attitude

- Although there are three flavors, there are still positive review from the clients

without a solution With today

developed and advanced from

the technology, Big Bear are

improved in packaging process

and create more attractive cover

for the product

with other competitors in the same segment, require Big Bear must develop some policies to improve the business

development environment

- Transportation policy is improved when there is cooperation with shipping intermediaries to meet the needs

of time and quality of customer service

CHAPTER 3: BUSINESS PLAN 3.1 Marketing Plan

3.1.1 Apply strategy 4P

With the strategy Marketing, The group decided to conduct model analysis 4Ps

● Product

- Snack product: Bear biscuit

- Classify: Products have 3 types (milk cream, chocolate, moringa) to suit the needs

For each product type (prices are listed on Big Bear's sales pages):

- Bear biscuit size L 400g box: 50,000 VND/box

- Bear biscuit size M 300gr box: 40,000 VND/box

● Place

Currently Big Bear is selling online:

- Online ordering is a trend in the digital age Mostly young people use it throughsocial networks such as Facebook, Instagram, Pinterest, etc Therefore, graspingthe current trend, Big Bear distributes products to consumers through onlineordering

- Register your business on e-commerce sites: Shopee, etc have many incentivesfrom the distribution system But due to the long wait for product approval, it wascanceled.

- In summary, the choice of channels with distribution means is very diverse.Therefore, the careful selection to save costs and convenience for TRO has beenclearly reflected in the distribution strategy

● Promotion

Vietnam is a country with a high percentage of consumers willing to buy junk food

in Southeast Asia Specifically, up to 77% of Vietnamese said they bought snacks everytime they went out, 17% higher than the regional average (60%) Therefore, thecommunication of the target audience will be effective At the same time, e-commerceretail channels are also developing rapidly due to the increasing number of people usingsocial networks Especially young people join social networks to entertain and shop forthemselves and their families Therefore, communicating through social networks withviral videos and images will help brands and products be popularized to consumersquickly

Picture 3 1 Content

Source: self-synthesized

3.1.2 Overall Marketing Strategy

● New product development stage

- This is the early stage when a new product is introduced to the market The

characteristics of this stage are medium and slow revenue growth, low profit oreven capital loss for the following reasons:

- Customers are not yet familiar with new products.

- Big Bear's distribution system to consumers is incomplete.

Marketing strategy for this period :

- Enhance advertising, product introduction and promotion, creating the mostfavorable conditions for customers to buy products

- Focus sales efforts on the group of customers who can afford to buy the most (thegroup of people who like to eat snacks)

- Implement a customer care policy to consumers so that they can recommend theproduct to their friends

● Growth phase

This is a favorable consumption period Customers begin to like the product As aresult, products began to sell better, and sales and profits began to increase, but not forlong To prolong this period, Big Bear needs to implement the following strategies:

- Improve and improve product quality

- Implement viral video in marketing strategy to spread the brand and bear biscuitproducts to the target market to create brand recognition in the eyes of users

- Continue to build pages with advertisements, consumer psychology articles orfunny videos to increase engagement

- Use new distribution channels

- Timely lower prices and promotions to attract customers.

● Peak period

The growth rate started to slow down, even stagnate, the profit increased to themaximum and began to decrease The reason is that customers begin to get bored withthe product

Strategies to survive this phase are:

- Innovating marketing-mix strategy such as product form, discounting, promotion,increasing customer service, changing consumption channels to find new markets forproducts, improving some elements and characteristics of the product

- Inventory management combined with enhancing the activities of Sales andMarketing well to be able to sell all the products in stock to the market

- A sales website

Source: https://bigbear0.godaddysites.com/

- 2 social networking site: Facebook, Instagram

Picture 3 3 Display of fanpage Facebook

Source: https://www.facebook.com/big.bearsss

Picture 3 4 Display of Instagram

Source: https://www.instagram.com/big.bearsss/

● Build a sales force

Big Bear's sales force consists of members who are directly responsible for salesactivities Big Bear's forces include: internal forces and external forces

- External sales force: This department will come to meet potential customers or

through relatives and friends to promote and market products When customers aresuccessfully persuaded and have a need to buy, this group will guide ordersthrough websites or social networking sites, e-commerce sites to close the order.The order will be updated by the internal force and made the order to back up thedata, then compose the order and then send it to the delivery department

- Internal sales force: This department will not directly contact customers, but only

indirectly through closing customer orders through emails, messages on fanpagesand websites, promoting sales activities products, bringing brands andpromotional products closer to consumers, controlling inventories, imports, exportsand inventories,

After each day, the groups will have to report the status of orders and will havemembers to record data, update the status of import and export goods and inventory.And after each week, they will report on the current situation of the store and products,revenue, costs, customer feedback, etc From there, the whole team will meet to learnfrom experience if there is feedback on the product and plan future productdevelopment

Since this is only a small business model, the sales force only consists of teammembers, currently there is no need to recruit external forces

- Improve the quality of customer service.

3.2.3 Build sales strategy

Picture 3 6 The chart shows the customer's choice of popular snacks

Source: self-synthesized

Geographic segmentation: Priority is given to customers in Thu Duc city area but still

distributes to all other districts

● Targeting

In the context of popular snacks, based on available factors in the market such as:spending level, deliciousness of the product, etc., the target market that the groupchooses here is the market: people with low to moderate income and above, mainlyfocusing on people who love snack products At the same time, the project targets amarket where commercial activity is growing in Vietnam: Ho Chi Minh City The reasonfor choosing is because the service activities here are very developed as well as theaverage standard of living that will be suitable for cheap and delicious products such asbear biscuits Besides, the internet network covers all of Saigon, buyers also have easyaccess to advertisements about products, as well as prefer to order online

Developed information conditions help people better understand the concept ofusing environmentally friendly products

● Positioning

Definition: Positioning is a company's use of marketing efforts to build an image ofits product and company with a distinct position from other products and companies inthe perception of customers.

+ Price: Average price, suitable for all social incomes

+ Easy to propagate and advertise

- Angles can be differentiated:

sites and through social networking sites

- Consulting: online via website, Facebook,Instagram

- Choosing a positioning strategy:

+ Positioning based on product attributes: delicious, nutritious, cheap.

+ Comparative positioning: more convenient than other snacks, compact, notstrong smell, suitable for many people's taste

⮚ Sales activities

● Pre-sales activities

- Find reputable, guaranteed, quality products

- Import goods with certain quantity

- Create website, sales fanpage, conduct test run, perfect and fix errors

- Promote products with images, viral videos to reach consumers through social

networking sites, e-commerce sites and websites

● Sale program:

- Receiving orders, opening sales directly through e-commerce sites, social

networking sites and websites:https://bigbear0.godaddysites.com/

- Confirm orders placed and coordinate delivery to customers as quickly as possible

- Implementation of Marketing activities

- Plan incentive programs to attract customers:

+ Free shipping when the delivery area is less than 5km radius

+ Get a discount when you buy products in bulk

- Handling customer objections and closing sales:

+ Need to listen and understand

+ Show empathy

+ Ask questions to clarify issues

+ Provide specific solutions

+ Implement the given solution

+ Closing sales

+ Care and follow-up after implementation

3.3 Organizational plan

3.3.1 Import process

After brainstorming a sales plan and defining the product, we started sourcing theproduct First, we collect information about bear biscuit manufacturers and distributors

in Ho Chi Minh City, then search other areas via social networks Facebook, Google, etc.Next, we compare Compare and select product suppliers that meet the followingcriteria: reputable quality, ensure hygiene and safety, the most stable price and may belower than the common level in the market We then contact them to request productand pricing information If it is reasonable then proceed with the order and if it is still not

ok, we will negotiate, negotiate or find a new source to replace it Next is the inspection

of goods This is a very important step that needs to be done carefully If the goods haveproblems such as expired, damaged, moldy, etc., we will return the goods or exchangefor better quality goods Finally, conduct product classification, inventory and sendinvoices to the finance department to pay suppliers

Big Bear imports goods in batches every two weeks, weighing 15 kilograms Goodsimport and export activities will be kept on the system, with careful invoices to facilitateinventory and cash flow management in business activities

- In charge of supervising and assigning work to members;

- In charge of marketing strategies;

- In charge of managing the activities of the import-exportprocess

- In charge of checking and packing products beforedelivery

- Responsible for the marketing strategy division;

- In charge of posting on the sales page

4 PHẠM TUẤN - In charge of managing sales pages on Facebook, Instagram,

- In charge of posting on Youtube, Pinterest.

- In charge of finance, summarizing revenue, makingrevenue reports through periods

In the beginning, staff were mainly founders to save costs The place to operateand store inventory is at the group members' homes to save on warehouse rental costsand facilitate delivery

Organization chart of activities

3.3.3 Method of application

Our store offers a variety of promotions from time to time to suit different goals

On the opening day, we will conduct additional giveaways The main purpose is to

Leader: Phạm Trần Tuấn Anh

Marketing:

Nguyễn Minh Nhật

Sale: Phạm Tuấn Hùng

Customer care: Huỳnh Minh Nhựt

Shipper:

Triệu Hồng Chính

expand the market as well as a good opportunity for customers to experience theproduct with the best product.

Understanding the psychology of customers that they are likely to be skeptical aboutservice and product quality if we have many incentive programs during our establishment,Big Bear commits to customers that every product is guaranteed to be of good qualitycheck the origin, expiry date, condition of goods before being delivered to customers Inaddition, we have limited incentives to ensure benefits for product distributors as well ascustomers, so customers can completely trust Big Bear's service and product quality

In addition, on our fanpage, we regularly update customers' opinions after usingour products The main purpose is to create trust with customers as well as forcustomers to contribute ideas to help Big Bear absorb and develop, because like manyother newly established distributors, Big Bear also has limitations that have not yet beenestablished can not satisfy all customers

3.3.4 Service components

By contacting directly via Facebook, Instagram, Big Bear's official website,customers can fully access the purchase consulting support service when customershave questions about services or products, product manuals, product complaints, etc Inparticular, our service operates 24/24 so we can immediately solve customer's problemswhen they have demand Our operating motto is "Work hard, bring the best products tocustomers", so the more comments and feedback, the more motivation Big Bear willhave to develop and bring the same products and services the best service toconsumers

Accompanying services such as: Incentives for buying more, discounting; Freeshipping when in the delivery area with a radius of less than 5km, shipping charges forthe remaining areas; open regular promotions

3.3.5 Order management

● Website

On the shop's website, product information: stock availability, taste, size, price, andexpiry date of the product will be updated continuously for customers to easily track Assoon as they find the product they want to buy, they will order it directly on the website.Customer information will be kept and kept confidential The order managementdepartment will make a call to confirm the order If customers need more advice onproducts, they can send messages and the chatbot tool will automatically answercustomers and process orders more quickly and conveniently

● Facebook và Instagram.

On Facebook and Instagram fanpage, product information is always updatedsimilar to the website On Facebook, similar to a website, when a customer sends amessage through the page, the chatbot will automatically reply and process the order

3.3.6 Purchasing process

● Website

Access the link https://bigbear0.godaddysites.com/ The interface of the Big Bear onlinestore homepage appears

Source: https://bigbear0.godaddysites.com/

● Buy on Facebook fanpage

Step 1: Find products on the shop's fanpage, follow the link:

https://www.facebook.com/big.bearsss

Step 2: Click the "Send Message" button after finding the product you like

Source: Big Bear

Step 3: Provide order information

Source: Big Bear

3.3.7 Operating budget

● Packing

- Packaging: use beautiful clean plastic box, can be reused and recycled

- Decoration: logo printed on paper

● Delivery

For the area in Ho Chi Minh City, we will support allowances for members in charge ofreceiving goods in stock and delivering goods to customers At the same time, thedelivery person always wears a medical mask, does not come into close contact withcovid-19 patients to ensure the health of customers

Storing the source of goods is not good,

affecting product quality

Careful preservation, timely compensatefor poor quality goods to ensure qualityfor consumers