ETRADE REPORT LUUONVUITUOI DRY Chicken BUSINESS PROJECT

If you are an office worker and you find that there are a lot of friends around the office who like to eat snacks, & you choose to run the business of selling shredded chicken for this g

UNIVERSITY OF TECHNICAL EDUCATION of Ho Chi Minh City HCMC

Faculty of Economics



DEPARTMENT: E-commerce

E-TRADE REPORT LUUONVUITUOI DRY

Chicken BUSINESS PROJECT

GROUP 7

LECTURER: MR Nguyễn Phan Anh Huy

NAME: ID

Đinh Nguyễn Thành Công 18142006

Nguyễn Cảnh Dũng 19124056

Đỗ Hoàng Phúc 19124069

Trương Tạ Quốc Trung 19124204

Phạm Anh Khoa 19124072

Class monday – Lesson 10 11 12

Tp Hồ Chí Minh, June, 2021

UNIVERSITY OF TECHNICAL EDUCATION HCM city - E-commerce

Occasional group coordinatio

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Regular group coordination

Very often

in group coordinatio

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to the instructions

According to the course guidelines,

According

to the subject's

instructions

of the subject (the structure of the courses)

of the subject, but there are errors in the presentation

of the text, the tables and graphs have not been numbered

there are some spelling and style errors

instructions (no spelling errors in the text, clear pictures and tables, clear style, no obscure sentences )

The reason for

choosing the topic is stated, but some contents such as objectives, scope and research methods have not

State the full content as required but not really convincing

Fully state the required content, persuasive analysis

been presented

Main

content

0 – 1,5 1,6 -3,0 3,1 – 4,5 4,6 – 5,5

Only introduce basic information about the project (location, developmen

t process)

The current state of the research problem has not been described

There is no link

between chapters

Introduction

to the project but not enough content as required

The description

of the situation is incomplete, but the information

is not updated

There is no link

between the comment section on

The description is honest,

complete, but there are some details that are not detailed

Commenting

on the strengths and weaknesses

of the research problem, explaining the causes and

providing solutions, but not

Describe the current state of the research problem honestly, completely, logically, and in detail State the

strengths and weaknesses

of the research problem, good demo

strengths and weaknesses

of the business and the solution

convincingly

Some suggestions

to improve the situation have been identified

Logical analysis and arguments, consistent with the current situation and research objectives

of the report

Conclusions

do not generalize the research problem

The conclusion highlights the

highlights of the report but

Summarize the

highlights

of the report, state what has been

Date ….Month… Year 2021……

Instructor marks

is not detailed

learned and learned during the project, and indicate the direction of further research

Total score:

TEACHER COMMENT

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Teacher's signature

- Timeline for topic, gantt diagram

100% of assigned work

- Revenue table

- In charge of chapter 4

- Come up with a business idea

- In charge of powerpoint

100% of assigned work

3 Đinh Nguyễn Thành

Công

- In charge of chapter 2

- Come up with a business idea

100% of assigned work

4 Đinh Nguyễn Thành

Công

- In charge of opening and concluding

- Project report

- Come up with a business idea

100% of assigned work

5 Nguyễn Cảnh Dũng

- In charge of chapter 3

- Project report

- Come up with a business idea

100% of assigned work

6

Đỗ Hoàng Phúc

- In charge of chapter 4

- Survey table

- Project report

100% of assigned work

- In charge of powerpoint

100% of assigned work

8 Trương Tạ Quốc Trung - In charge of

powerpoint

- Translating and compiling content

- Come up with a business idea

100% of assigned work

Table of contents

SUMMARY 17

CHAPTER 1: INTRODUCE Error! Bookmark not defined 1.1 Reasons for choosing the topic Error! Bookmark not defined 1.2 Product Description 3

1.2.1 Component Error! Bookmark not defined 1.2.2 Foodsafety and hygiene 4

1.2.3 Convenient to use and store 4

1.3 Supplier information 4

1.4 The key to success 4

1.4.1 About the product 5

1.4.2 About the staff Error! Bookmark not defined 1.4.3 About the scale of operation Error! Bookmark not defined 1.5 Time fo the topic 7

CHAPTER 2: ANALYSIS OF THE MARKET Error! Bookmark not defined 2.1 ANALYSIS UECT Error! Bookmark not defined 2.2 External factors: analysis by model FIVE FORCES 9

2.3 Inner factor: 12

2.3.1 Financial factors Error! Bookmark not defined

2.3.2 Human resource factor Error! Bookmark not defined

2.3.3 Product characteristics Error! Bookmark not defined

2.4 Competitor analysis Error! Bookmark not defined

2.5 SWOT Analysis 19

CHAPTER 3: BUSINESS PLAN Error! Bookmark not defined

3.1 Marketing plan Error! Bookmark not defined

3.1.1 Apply the 4P strategy Error! Bookmark not defined

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CHAPTER 4: SYSTEM DESCRIPTION 23

4.1 About the sebsite Error! Bookmark not defined

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4.3.4 Using onpage factor analysis tool: Seoquake 74

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REFERENCES 83

TABLE OF CONTENTS IMAGES

Figure 1.1 Gantt Timeline 7

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Figure 3.3 Website interface of LUONVUITUOI Error! Bookmark not defined

Figure 3.4 Facebook buyer channel interface Error! Bookmark not defined

Figure 3.7 Seller channel interface on Zalo Error! Bookmark not defined

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Figure 3.14The chart shows the typical costs customers spend on products

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Figure 3.16 Flowchart of importing goods Error! Bookmark not defined

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Figure 3.18 Home page LUONVUITUOI – chicken dry Error! Bookmark not defined

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Hình 4.21 nterface after completing registration and account and linking to

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Hình 4.32 Chance 73

Hình 4.33 Diagnosis 73

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ABSTRACT

The Chinese have a saying "if you don't know how to laugh, don't do business" This sentence literally means that when starting a business, the seller needs to smile and be enthusiastic with the buyer So if you sell dried chicken online, what does this sentence mean?

The business of buying and selling shredded dried chicken or the small business

of buying and selling toys is becoming a trend for teenagers, office workers or mothers who are taking care of their children at home No matter how it looks from the outside, starting this small business is quite simple and easy & easy and simple However, if you want to be successful, you must have a plan

Online trading business is that you will often write posts on facebook, Instagram

or other personal facebook Then, how to use words, each story you write should

be cheerful, pleasant, like an invitation to smile and have fun?

Shoppers are also friends around (as mentioned above: associate with buyers), and what they expect from sellers is not simply selling Buyers like to talk to you like a friend, they only pay attention to the surrounding life that you show

on Facebook, not just the shredded chicken or the snacks you are buying and selling

If you are an office worker and you find that there are a lot of friends around the office who like to eat snacks, & you choose to run the business of selling

shredded chicken for this group You are also an office worker, do you know the behavior and habits of eating dried chicken or other snacks? You know what time office workers and office workers will associate snacks for you to offer in time Do you know what social network that group of guests usually surf so that you can make your dry chicken menu appear appropriately? & did you also know that running a shredded chicken business requires a few more

combinations for a more diverse menu?

The above reminders are about tracking and selecting groups of shoppers What

you think above is also a form of market research With the desire to start a dry chicken business, we have a business project from small to large scale

CHAPTER 1: INTRODUCTION

1.1 The reason for choosing the topic

Dry chicken Tet is produced with a variety of flavors for you to choose freely The first launched dry chicken dish is the traditional spicy dry chicken dish (also known as the spicy chili chicken jerky) Later, the lemon-leaf chicken dish was born, causing a fever in the gourmet world With a delicious combination of flavors and colors, this dish satisfies the needs of most gourmets Until today, in the daily production of dried chicken, lemon leaf chicken is still in the top of the most sold dried chicken

Although you have loved the delicious dry lemon leaf chicken dish,

LOONVUITUOI still researched and launched a special crispy garlic butter chicken dry dish This dried chicken with garlic butter is considered a specialty

in the specialty Although garlic butter chicken has not yet surpassed lemon leaf chicken in terms of sales, this chicken dish still has a huge fan base

Most of the people who order this crispy garlic butter chicken live in big cities like Ho Chi Minh, Hanoi, Da Nang and neighboring provinces The remarkable point of these users is that they are gourmet, sophisticated in taste, and very selective in eating According to LOONVUITUOI found out, regular users of Heo Mi's own style of crispy garlic butter chicken are the middle class and

above Because it is dried according to a special recipe, the selling price of garlic butter chicken is slightly higher than that of traditional lemon leaf chicken

Anyway, with the dried chicken fibers that are thoroughly marinated, dried, crispy, and melted in the mouth of Heo Mi Foods, you will always be satisfied Besides dried lemon leaf chicken is in the top selling flavors and garlic butter

chicken has its own style In terms of taste, LUONVUITUOI chicken dry also diversified other chicken dry flavors to satisfy customers

Szechuan Roasted Chicken is a gentle transformation with big crispy chicken strands like garlic butter chicken, but fragrant with five typical Sichuan spicy flavors For consumers who like to eat crispy fried chicken and can't eat garlic, Sichuan roasted chicken is the right choice

Whether most of you prefer the harmony of flavor of dried chicken with lemon leaves, or the crunchy aroma of a separate piece of garlic of crispy butter and garlic chicken, there are still a few diners who can't eat lemon leaves and only pursue traditional values

With a traditional flavor, LUONVUITUOI has the taste of dry spicy shredded chicken, soft and chewy, and crispy and spicy shredded chicken for users to choose from

1.1 Product Description

1.1.1 Ingredient

- Whole fresh chicken meat is 100% quarantined and includes other

ingredients -such as sugar, fish sauce, salt, chili, monosodium glutamate

1.1.2 Food safety and hygiene

- Freshly selected chicken meat meets food safety and hygiene standards

- Additives used for processing are not harmful to human health

1.1.3 Convenient to use and store

- The product has many sizes suitable for many different uses

- Utensils are dried foods that can be kept from 6 months to 12 months

- There is a desiccant package in the bag without preservatives, can be left at room temperature without causing rancidity

This is home-made dry chicken from the step of buying chicken to the

processing step, all of which are assigned by the group to each member to buy and divide to process into products to provide to users

1.2.1 The key to success

Simple additives that

do not contain substances

Non-irritating chemicals

Recyclable plastic Sealed cotton

paper

Sealed PE/OPP film

DuPont Sealed Tyvek Yarn, High Density Polyethylene

Safety Use like other

chicken products

At a certain dose, do not overdose

Can not eat Can not eat

Convenient Used many

times

You can buy it

at any grocery store or

market

Must be dry to store the product without causing mold

Hard to break and highly waterproof

Relatively high hygroscopicity

1.1.2 About the staff

- Be dynamic, responsible and understanding young people

- Have a smart business strategy

- A common goal is to bring customers the best products

1.1.3 About the scale ò operation

Focused on expanding the scale right from its inception, starting with Facebook, then spreading to Instagram, Zalo, Youtube Currently, LUONVUITUOI dried chicken is available on major e-commerce platforms such

as Shopee, Sendo

Time for the topic

Figure 1.2 Thematic Gantt Timeline Diagram

CHAPTER 2: ANALYSIS OF THE MARKET

 2.1 UECT Analysis

USER CRITERIA

For Vietnamese people, "snack food" is a phrase that any young person knows I don't know when it started, but it always exists in the minds of Vietnamese people From the previous generations, the vendors carrying tea, rice paper, spring rolls, toads, guava, mango, are favorite dishes of grandmothers, sisters and mothers Although life was still difficult at that time, they always paid special attention to these dishes Not only is the taste delicious and attractive, but the unforgettable craving remains in everyone's mind Living in an era where the quality of life has been greatly improved,

today's young people enjoy more conveniences than the older generations And because of that, their needs also become larger and more diverse than ever

 Economy

The average person spends about 20,000 VND/day for snacks including drinks and food That's just the average Especially when young people gather in groups, close friends and especially girls, snack shops are an address not to be missed They feel very comfortable eating their favorite foods together, talking about life, and this naturally becomes a feature of

an entire generation On average, with a date, our boys and girls will visit

at least 2 snack shops that they think are delicious or explore new restaurants together

- So with a minimum number of customers of about 50 people / 1 business session, you can pocket a revenue of 1 million VND When subtracting all expenses, the income you get is a desirable number, isn't it? If you don't believe it, the reality of the sales of snack bars will make you gasp

• Cultural

Snacks do not make people feel full but somewhat satisfy the cravings of almost everyone And for women, enjoying these dishes becomes a great pleasure The secret for men when they want to show interest in the girl they like is simply to take her around the streets to enjoy street food With today's higher living standards, almost everyone can enjoy any snack they like to satisfy their passion

• Technology:

Food drying technology is one of the most popular methods of drying food It has

been around for a long time, in order to keep food for a long time without affecting the quality Dried products are widely used, all kinds of foods and materials can

be dried However, depending on the type of material, with different characteristics, different drying methods are applied

2.1 External factors: analysis by model FIVE FORCES

• Supplier

Currently, there are a lot of dried chicken products on the market with all kinds of prices Those of unknown origin and price are not suitable for users LUONVUITUOI dry chicken takes the "heart" as the top of the product with high quality and reasonable price for Vietnamese consumers

• Customer

The next factor affecting business activities is customers, including two main groups: retail customers and intermediary distributors

- Retail customers: LUONVUITUOI offers appropriate policies and

services to be able to meet the needs of this audience in terms of both product quality and service attitude However, there may still be unintended circumstances that interfere with LUONVUITUOI's distribution system when there is an inappropriate price adjustment, a request for shipping costs or an air delivery address obviously affect the time of employees, delivery systems and other customers

- Intermediary distributors: The sales department of LUONVUITUOI has incentives with the quantity ordered and most of them are positive feedback when the consumption goals of the above distributors are towards changing gradually the habits of users but still find products with reasonable prices and high quality

• Competitors

Vietnam is a country with a wide variety of cuisine and has a lot of restaurants and snacks, so the business of dried chicken can be difficult and competitive because there are too many choices for people consumption On social networking sites, Internet platforms, it can be seen that it is not difficult to find a packet of chicken dry for snacking

on the market today There are many markets, supermarkets, and households dealing in dried chicken products

But undeniably the attraction of LUONVUITUOI dry chicken products with full of delicious, clean and cheap criteria Being easily accessible

to consumers, that will be towards eye-catching, delicious products and above all, ensuring food safety and hygiene That is one of the great challenges of this fertile market that LUONVUITUOI chickens face

• Competitiveness in the industry

Talking about snacks in Vietnam, which is very diverse to attract many retail customers, the LUONVUITUOI chicken side has to face a lot of competitors for snacks in general and chicken jerky in particular After applying market research and evaluation analysis techniques, LUONVUOITUOI found that the main competitor facing chicken-dried products on the market had the same price even selling below the market price dumping) and distributed to markets, grocery stores, and school canteens LOONVUITUOI realizes that the market for providing junk food is extremely fertile, so it is cheaper, delicious, easy to store and non-toxic to users, food safety and hygiene

With a small scale like now, the direct competitor to the dried chicken that LOONVUITUOI is trading is the snack items, especially the dried chicken The outside retail chicken is usually only used in 1 zip bag, or only in 1 plastic bag that does not guarantee the quality of the product inside For example, students of

Ho Chi Minh City University of Technology and Education, with a large number

of students going down to the cafeteria during break time to buy snacks This is a smart business strategy of cheap junk food products that do not guarantee quality

to target the pocket that can be easily spent because it is suitable for the economy

of students Another potential competitor is beef, pork or other dried products, creating variety and curiosity for users because of the novelty But there are so many types that can be made, so is it really as good as LUONVUITUOI dry chicken, which creates confusion when cheap dry products without origin packaging do not guarantee quality but still reach people use Although there are still many problems, LOONVUITUOI still considers that the same price dry chicken and other dry snacks are bright competitors with LOONVUITUOI dry chicken in the trend of using snacks among young people

The current market of junk food business is not a new market with many competitors to compete with LUONVUITUOI dry chicken But we

believe that with modern drying technology and high investment in machinery and equipment to ensure the quality and safety of products

to bring users delicious and quality snacks, and the price is the winning decision of LOONVUITUOI with a price lower than the market, then this will be the essential thing to decide that victory

Inside factor

 2.1.1 Financial factors

With chicken dried products that require an average cost of capital compared to other dry products, LUONVUITUOI always ensures a reasonable source of spending on ancillary products such as packaging, advertising Reporting, balancing the status of debt sources, ensuring cash flow in all stages can provide customers with a good buying experience but still quality products at an affordable price

 2.1.2 Human resource factor

Human resources are the invaluable asset of LUONVUITUOI-dry chicken Despite its small size and inexperience, it received a progressive spirit from the members and was devoted to the brainchild

of the group The members always strive to learn, hone their specialized knowledge and run viral videos when LOONVUITUOI-dry chicken with the ambition to reach out to the whole country Team spirit is the pride for LUONVUITUOI and everyone helps each other not only in the field of work but also in love, creating a strong bond that LUONVUITUOI always respects and is proud of

 2.1.3 Product characteristics

For LUONVUITUOI, determining the original source of goods is a difficult problem when dry chicken is a product that has been present for a long time in the market and has a variety of prices and quality,

but especially for LUONVUITUOI dry Chicken is priced at the most appropriate price and in terms of quality to ensure safety and hygiene for users Through many researches and negotiations with suppliers, LUONVUITUOI has found a source of high quality in both packaging and products

 Packaging

LOONVUITUOI uses silver zip bags - easy to destroy and can be recycled - to pack products with thick wrapping paper to ensure product quality, limit color printing to avoid the influence of ink smell cost savings at the same time

 2.2 Competitor analysis

The market for food and beverage industry is a huge and lucrative market, so the potential of LUONVUITUOI is not small However, not only LUONVUITUOI but also other widely used dry products and other products in the same segment such as chicken dry, beef jerky, pork dry are well aware of this Here, LUONVUITUOI determines

that the immediate and long-term opponent is dry chicken with the same price

Chiken dry same price

 Advantages

Convenient, low cost because it can be mass produced in a short time

Many colors and different volumes should be used and distributed

to many different consumers

 Defect

Some for-profit producers, despite using chickens of unknown origin, use industrial coloring agents for coloring Long-term use can lead to cancer risk

In the process of packaging using plastic bags that are harmful to human health, the product may be contaminated with other heavy metals

With plastic bags thrown into the environment, animals will mistake

it for food, they will be injured or die if they eat it

One of the agents that seriously affect the environment because it takes 400 years for plastic straws to completely decompose It will take a huge cost to completely deal with the problems that waste from plastic packaging causes

 Price

- Very cheap and extremely light, convenient for transportation with low cost, easy to store, easy to buy and sell, easy to manufacture and always the top priority of food and beverage business models due to convenience and price become cheap

• Dried pork

- Advantages

Materials are cheaper than LUONVUITUOI dry chicken

Easier to use and more novel to users

- Defect

The source of raw materials is pigs of unknown origin, the product of coloring powder, so there are still weaknesses that are harmful to human health Meanwhile, with LOONVUITUOI dry chicken, this is both suitable quality and safe for consumers if food poisoning occurs, it will be a pity that no one wants LOONVUITUOI creates high-value dried chicken products, better serving people's lives

- Price

With materials that are easy to exploit and process, the finished product is

a straw with a light weight that leads to low shipping costs, thereby creating the biggest strength for paper straws This is the main reason that businesses like Phuc Long and Vinmart choose paper straws to become the products used for food and beverage businesses at these two businesses TRO - Rice flour straws still need to be more exploited in this aspect in order to bring their products to businesses with many outstanding advantages in terms of quality and advantages of protecting the green living environment

2.2 SWOT analysis

• Strength

Answering the question what are the advantages of LUONVUITUOI dry chicken, the team would like to offer the following ideas in accordance with the operating situation of LUONVUITUOI and the current market

- It is a safe product that is not harmful to humans

- Cheap price compared to other products in the same segment (dried squid, dried beef, dried pork, and other dried types )

- High working attitude and sense of responsibility of members

- The frequency of posting products to promote products is regular, contributing

to always reaching customers and always updating new models and flavors with

a variety of varieties to give customers more choices

- Always receive positive reviews from customers, but the immediate achievement is the number of orders that are getting better and better

• Weakness

The following are the limitations that LOONVUITUOI has found to have the greatest impact on development and are the questions that members have headaches to solve

- The cost of imported chicken is higher than the price of regular chicken

- The price is quite high, if you want to wholesale and retail in the school canteen markets, you will have to pay a large initial fee

- No experience, the beginning of LUONVUITUOI at first created a bit of difficulty with the delivery of goods

- Shipping is still not optimized for remote orders

- Received increasing support from consumers when the number of visitors is increasing, showing that the trend of snacking for young people such as students, office workers is increasing because Vietnam's economy is getting worse more and more developed

Saigon cuisine, a place of convergence of culinary culture typical of many different regions Delicious dishes are not only served in luxury restaurants and eateries, but even sidewalk cuisine as well as a "maze" that makes it difficult for you to get out The street snacks in Saigon have an affordable price, but the delicious and strange taste of the food that anyone who has tasted it cannot easily forget

• Challenge

- The current product of LUONVUITUOI only has dried chicken, which creates a lack of diversity in customers' product choices

- LUONVUITUOI's team is still immature and lacks human resources

- Products of unknown origin with cheaper prices, although the quality is not guaranteed, can catch up with the tastes of Vietnamese consumers

- Being a low-cost product, it is

more competitive with products

of other segments on e-commerce

sites

- Technology makes the

connection between people

easier, LUONVUITUOI's posts

always receive people's

- LUONVUITUOI's team is still inexperienced, but has a progressive spirit, actively working, cultivating individual and collective knowledge This is a development environment not only for LOONVUITUOI but also for individual members

interaction The spillover effect

on social networking sites and

internet platforms is growing

- Received increasing support from consumers when the number of visitors is increasing, showing that the trend of snacking for young people such as students, office workers is increasing because Vietnam's economy is getting worse more and more developed

- The high source of chicken

imports is not as profitable as

products of unknown origin, but

it is not without a solution With

the knowledge of food safety of

users today, LUONVUITUOI

believes that the needs of users

and the criteria will be higher,

which will be favorable for

LUONVUITUOI to provide high

quality products to users and side

businesses product support to

gradually improve the packaging

and reduce the product volume

while ensuring optimal product

quality

- Unoptimized transportation with products drifting in the snack market, requires LOONVUITUOI to have development strategies to meet and improve food safety issues with users

- Transportation policy is improved when there is cooperation with shipping intermediaries to meet the needs of time and quality of customer service

CHAPTER 3: BUSINESS PLAN

3.1 Maketing plan

- 3.1.1 Apply 4P strategy

With Maketing strategy, our team had plan and decide to anylyze 4Ps module

 Product

- Favorite food of customers: Dried chicken

- - Classification: Simple but diverse dishes with many sizes (100gr, 500gr, 1kg, 2kg, ) to suit the needs and pockets of consumers

- - Ingredients: The main ingredient is still clean chicken with necessary spices (garlic, red onion, lemongrass, fresh chili, satay, )