THE REPORT OF BUSINESS PROJECT SFLAVOR e

THE REPORT OF BUSINESS PROJECT SFLAVOR - Consignment partners with quality products  Distribution channel - Distributing goods sold on Shopee - Building social networking sites such as

DA NANG UNIVERSITY OF ECONOMICS THE FACULTY OF ELECTRONIC COMMERCE

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Subject: E-COMMERCE THE REPORT OF BUSINESS

(6) Mai Huyen Trang (7) Nguyen Le Chau Yen

CONTENTS

A INTRODUCTION 3

I GROUP 105 3

II PROJECT 4

1 Project name: 4

2 Product: 4

3 Target customers 4

4 Key activities 4

B PROFIT AND LOSS STATEMENT OF PROJECT 7

I DEVELOPING SELLING ON SHOPEE 7

1 Application establishment 7

2 Application operation 9

3 Result 11

II EXPLOITING SOCIAL NETWORKS 13

1 Facebook Fanpage 13

2 Instagram Profile 39

3 Other social networks 49

III REPORT ON BUILDING THE WEBSITE PLATFORM 51

1 Building applications 51

IV BUSINESS MANAGEMENT, FINDING SOURCES, MANAGEMENT OF PRODUCT 59

1 Supplier management 59

2 Stock management 59

3 Financial report 60

C EPILOGUE 62

THE REPORT OF BUSINESS PROJECT SFLAVOR

A INTRODUCTION

I GROUP 105

Including 7 members: 6 girls and a boy, all are from class 44K08.1 Based on the strengths of each member, everyone is primarily responsible for one aspect of the project, and also based on the difficulty of each aspect to allocate additional support personnel

- Designing product images

- Managing facebook, tiktok

- Finding and reaching new customers

105.6 Mai Thi Huyen

Trang

Building sales and interacting applications with the group's customers on Shopee.vn platform

- Writing content on Shopee

II PROJECT

1 Project name: SFlavor – Lan toa vi huong que

2 Product: Typical snacks of each region in Vietnam

3 Target customers

THE REPORT OF BUSINESS PROJECT SFLAVOR

- Consignment partners with quality products

 Distribution channel

- Distributing goods sold on Shopee

- Building social networking sites such as Facebook, Instagram, Zalo, YouTube, Tiktok

- Building website on Wix.com platform

 Customer relationship

- Attracting customers with content marketing on social networking sites, filming videos about product

- Retaining customers with preferential policies for loyal customers

- Resolving as quickly as possible the customer problems

 Cost structure

- Costs in software and rewards

- Conference costs

- Costs of cable car

 Overview of the activities performed

- Forming a group

- Proposing and selecting a business model

- Activities of goods sources, finance, logistics

+ Searching sources and importing goods

+ Handling and preserving goods sources

+ Packing and shipping

+ Financial calculation: revenue, cost, profit

+ Building and operating social networking platforms: Facebook Fanpage, Facebook Chatbot, Instagram, Zalo, Youtube, Tiktok

+ Building and operating website on Wix.com platform

THE REPORT OF BUSINESS PROJECT SFLAVOR

B PROFIT AND LOSS STATEMENT OF PROJECT

I DEVELOPING SELLING ON SHOPEE

🌟 Wholesale and retail platform

🌟 Delicious - Safety - Quality

🌟 The most reasonable price with many discounts

🌟 Enthusiastic customer care

WITH S FLAVOR - LAN TOA VI HUONG QUE

- Delivery company:

+ Giao hang nhanh

+ Responding duration: on day

- Banned products: Dragon-fruit wine

- Completed activities:

+ Upload products

+ Create discount

+ Link to other platform to advertise

- Number of uploaded product: 8

- Products:

+ Cooked little crab

+ Tay Ninh wrapped paper

+ Seaweed

+ Fermentative dragon-fruit

THE REPORT OF BUSINESS PROJECT SFLAVOR

upwards) upwards) downwards) upwards)

Exchange rate (by number of times added to cart)

Exchange rate (view - order confirmed)

THE REPORT OF BUSINESS PROJECT SFLAVOR

In recent months, thanks to the promotion of promotion on social networking sites, many people know and order more

The largest parcel was booked in February

- Promotions:

Since May, shop has applied discount from 15% to 25% for all products

Since June, shop has launched more promotions for customers participating in the freeship xtra program to attract more customers to buy products

We are going to keep more promotions to get customers' attention

3 Result

a) Number of order:

Up to now, we have totally 22 orders, including:

- 12 orders in Da Nang

- 4 orders in Quang Nam

- 1 order in Quang Ngai

- 1 order in Ha Noi

- 1 order in Ho Chi Minh

- 1 order in Can Tho

- 1 order in Thai Nguyen

- 1 order in Binh Duong

b) Revenue:

January: 1 order with sales of 136,879

February: 5 orders with sales of 772,892

March: 1 order with sales of 100,000

April: no orders

May: 3 orders with sales of 605,741

June: 12 order with sales of 1,943,724

Total revenue: 3,375,365

In 6 months of operation, the total revenue earned by S Flavor is exactly 3,375,365 The lowest revenue month is in April with no orders were sold Through the promoting

THE REPORT OF BUSINESS PROJECT SFLAVOR

II EXPLOITING SOCIAL NETWORKS

1 Facebook Fanpage

1.1 Application establishemnt

1.1.1 General

- Established platform: Facebook

- Name: S Flavor - Lan toa vi huong que

- Link Fanpage: https://www.facebook.com/SFlavordacsanvietnam/

- Target: According to statistic July/2017, there are more than 50 million people using Internet in Vietnam, which accounts for with 52% population In addition, there are more than 50 million Facebook users and this number keeps continuously growing That is the reason making us pay more concern about Facebook

- As a Facebook's research: 70% users are at the age of 18 - 40 This stage requires a huge demand and willing to pay Therefore, we can reach our potential customers through Facebook by looking for their time duration for Facebook as well as Marketing widespread

- Established date: 11/01/2020

1.1.2 Completed activities

- 11/01/2020: Update general information to Facebook

- Fanpage introduction: SFLAVOR bring to you new flavor from all over Vienam such as: Seaweed, Dragon-fruit wine, which helps customers broaden their knowledge in Vienamese cuisine with reasonable price

- Business work: Food supplier

- Time opening: Always

- Contact:

+ Phone number: 0915981762

+ Address: 14 Luu Nhan Chu, Khue Trung, Cam Le, Đa Nang

+ Email: sflavor105@gmail.com

+ Main platform: Shopee - https://shopee.vn/sflavor105

+ Other platforms: Website - https://sflavorvn.wixsite.com/mysite

Update the 1st cover image

Update the 1st Avatar - logo SFLAVOR: 9 reaches, 48 reactions, 5 comments

1/2/2020: Update the 2nd cover image: 80 reaches, 31 reactions, 8 comments

15/5/2020: Update the 3rd cover image: 60 reaches, 33 reactions, 7 comments, 1 share

THE REPORT OF BUSINESS PROJECT SFLAVOR

15/3/2020: Update products, developing shop on Facebook

25/5/2020: Update description: Something about S FLAVOR - LAN TOA VI HUONG QUE

With the mission bringing cuisines to approach all the ways of Vietnam and become popular with every citizen, S FLAVOR was founded to make it true Moreover, S FLAVOR hopes to give the best memorable value in each person, helps these flavors can reach and widespread to other countries by tasting products like these:

+ Dragon-fruit wine - Binh Thuan cuisine

+ Cooked little crab - Da Nang cuisine

+ Seaweed with fried garlic - Nha Trang cuisine

+ Wrapped paper - Tay Ninh cuisine

Customers can use computers as also smart devices to search for products' uses and order Especially, you can do orders via other social media sites:

If you have any questions, please do not hesitate to contact us via number:

0915981762 We will respone as fast as possible

-

#SFlavor #Chấtlượng #Uytín

THE REPORT OF BUSINESS PROJECT SFLAVOR

Upload posts with different types such as: video, image, status with different aims:

- 11 To introduce new products

- 11 To provide information, knowledge

- 18 To give a entertainment

- 15 To increase Fanpage interaction

- 17 To encourage or promote customers to do order

- 11 To follow latest events or trends

THE REPORT OF BUSINESS PROJECT SFLAVOR

THE REPORT OF BUSINESS PROJECT SFLAVOR

THE REPORT OF BUSINESS PROJECT SFLAVOR

THE REPORT OF BUSINESS PROJECT SFLAVOR

Using story to approach customers: make use of the animation "rapidly disappear", stories can become a part customers see first whenerver they open Facebook, because of news or hot trends, they will disappear after 24 hours if we do not click it right now

Nowadays, story in this application has many interesting features such as: update location, mention to other account, hashtag, music, attached link, question, react, or filter images,

Story helps S FLAVOR easily approach to more customers due to hashtag or updating location Furthermore, it is also useful to communicate with customers about product information or brand, Taking advantage of these feature helps suppliers make impressed

on more and more people

Milestone: that can format posts magically to get customers' attention when they are on newfeed Then, we will earn higher interactions and positive comments

THE REPORT OF BUSINESS PROJECT SFLAVOR

1.2 Application operation

1.2.1 Operative method

We share the posts and events on Fanpage into groups (“Sinh vien Dai hoc Kinh Te Da Nang”, “An vat online toan quoc”, “An vat online ba mien”…) to increase the posts' reach, especially for those which has news about discount or introducing new products These groups can have from 1.000 to 400.000 followers and they always pay a large effort on food or activities for students Hence, they can be our potential customers

Share with friends or family members to introduce them about our Fanpage as well as encourage them to buy products Because they are the easiest ones we can persude to be our permanent customers

Minigame: We held minigame for Women's Day with special gifts which aims to force people to follow us on Shopee, Fanpage Finally, we had 4734 reaches, 822 interactions,

60 reactions, 113 comments and 33 shares, that helps fanpage to be closer to others

Create the promotion of freeship The purpose of this is to create a final promotion to express gratitude to our customers for using the services of SFLAVOR Also, this promotion will help to increase the access to fanpage as well as finding more new orders Because the promotion has been organized for less than 6 days, this is also the time near the end of the course so the results are not as expected of the group

THE REPORT OF BUSINESS PROJECT SFLAVOR

to take care customers, save time and fees That is why Chatbot becomes a necessary part

in business to maximize customers' experiences One more important thing is Chatbot can help in statistics and analyze datas, information which is useful to learn customers' behaviours

c) Application establishment:

This is scription when ruuning Chatbot on Chatfuel:

- Making automatic welcome message when customer starts to click to Send message on Fanpage

THE REPORT OF BUSINESS PROJECT SFLAVOR

+ How to order: share with customers the ordering features via Facebook, Shopee, Website, Instagram

+ Consulting: customers will receive 3 common questions such as: price, order and best seller products

THE REPORT OF BUSINESS PROJECT SFLAVOR

+ Chat with S FLAVOR: customers will receive responses like "Today I am pretty good" or "I feel lonely" Immediately, they will be supported by S staffs by inspiring answers

S FLAVOR has added feature "Chat with S" to step closer and closer to customers as well

as learing their emotions, promote the ranking of interaction

d) Application operation

- Completed activities:

+ Update menu and products on Chatbot

+ Upgrade new features for Chatbot

- Result:

+ Answeing customers more often

+ Update their demand in product quality

+ New button for Chatbot

1.2.3 Result

Number of posts: From January 11 2020 to June 14 2020 the total number of posts posted

on the fanpage SFLAVOR – Lan toa vi huong que including 85 posts in many different ways such as videos, photos, status and got an average of access is 459 approaches

This is an average figure and not really high compared to the group's expectations Although the number of people who like the page at the moment is nearly 1000, the average natural reach (free of charge) and no sharing of additional articles is only about

750 - 800 /article , not the maximum number yet

However, during the time of the Covid epidemic, the maintenance of the fanpage of the whole group was also an effort, in particular, there were posts pulling interactions for the fanpage to score points in the eyes of customers and even potential customers, helping to partially shape the brand of SFLAVOR

The number of people who saw any of your posts at least once, grouped by age and gender Aggregated demographic data is based on a number of factors, including age and

0 200 400 600 800 1000 1200

Lifetime Post Total Reach & Lifetime Total Likes

Max of Daily Unlikes Max of Daily Total Reach Max of Lifetime Total Likes

THE REPORT OF BUSINESS PROJECT SFLAVOR

Weekly: The number of people talking about your Page, by story type From this data, we can see the access of the fanpage to the fan as well as some other individuals approaching

Đà Nẵng Thành phố Hồ Chí Minh

Hà Nội Thanh Chương, Nghệ An.

Quang Nam, Quảng Nam Province Huế, Thừa Thiên - Huế.

Quảng Ngãi Vinh, Nghệ An.

Vĩnh Linh, Quảng Trị.

Nha Trang, Khánh Hòa.

Quảng Trị Hải Phòng Vũng Tàu, Bà Rịa - Vũng Tàu.

Ho Xa, Quảng Trị Province.

Cần Thơ Thanh Hóa Cửa Lò, Nghệ An.

Quy Nhơn, Bình Định.

Ninh Bình Phú Thi, Quảng Trị Province.

Gia Bình, Quảng Trị Province.

Dĩ An, Bình Dương.

Hung Yen, Hưng Yên Province Cai Lậy, Tiền Giang.

Hà Tĩnh Rạch Giá, Kiên Giang.

Rach Gia, Sóc Trăng Province.

Tây Ninh

Vo Liet, Nghệ An Province.

Fan reaching of each post is probably the most important metric to track It helps to measure the attractiveness of content and assess the quality of fans of our page

Often the fans are gotten from many mini games and some promotions created by S Flavor

Fan reach is considered as the measurement of the health of Facebook page, the higher the quality of fan and the more interesting our content, the more fans (and potential fans)

we reach

- Click rating: The number of clicks on any of your content, by type Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included (Total Count) During 5 months since we have founded Fanpage, the rate

Weekly: The number of stories about

your Page by story type

Sum of other Sum of fan

THE REPORT OF BUSINESS PROJECT SFLAVOR

During 6 months of operation, using stories to connect more with customers, the data has been recorded in the last 28 days (May 17, 2020 - June 13, 2020), SFLAVOR has posted

20 stories, received 236 people opening news and 68 interactions This partly helps SFLAVOR to gain recognition in the familiar approach to customers

0 200