E trade report luuonvuituoi dry chicken business project

The business of buying and selling shredded dried chicken or the small business of buying and selling toys is becoming a trend for teenagers, office workers or mothers who are taking car

UNIVERSITY OF TECHNICAL EDUCATION of Ho Chi Minh City HCMC

Faculty of Economics

✡✡

DEPARTMENT: E-commerce

E-TRADE REPORT LUUONVUITUOI DRY

Chicken BUSINESS PROJECT

UNIVERSITY OF TECHNICAL EDUCATION HCM city - E-commerce

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Date ….Month… Year 2021……

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100% of assigned work

2 Phạm Anh Khoa

- In charge of chapter 4

- Come up with a business idea

- In charge of powerpoint

100% of assigned work

3 Đinh Nguyễn Thành

Công

- In charge of chapter 2

- Come up with a business idea

100% of assigned work

4 Đinh Nguyễn Thành

Công

- In charge of opening and concluding

- Project report

- Come up with a business idea

100% of assigned work

5 Nguyễn Cảnh Dũng - In charge of

chapter 3

100% of assigned

- Project report

- Come up with a business idea

work

6

Đỗ Hoàng Phúc

- In charge of chapter 4

- Survey table

- Project report

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- In charge of powerpoint

- In charge of powerpoint

- Translating and

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100% of assigned work

- Come up with a

business idea

Table of contents

1.1 Reasons for choosing the topic Error! Bookmark not defined.

1.4.2 About the staff Error! Bookmark not defined.

1.4.3 About the scale of operation Error! Bookmark not defined.

CHAPTER 2: ANALYSIS OF THE MARKET Error! Bookmark not defined.

2.1 ANALYSIS UECT Error! Bookmark not defined.

2.2 External factors: analysis by model FIVE FORCES 9

2.3 Inner factor: 122.3.1 Financial factors Error! Bookmark not defined.

2.3.2 Human resource factor Error! Bookmark not defined.

2.3.3 Product characteristics Error! Bookmark not defined.

2.4 Competitor analysis Error! Bookmark not defined.

CHAPTER 3: BUSINESS PLAN Error! Bookmark not defined.

3.1.1 Apply the 4P strategy Error! Bookmark not defined.

3.1.2 Overall Marketing Strategy Error! Bookmark not defined.

3.2.1 Strategies for the sales force Error! Bookmark not defined.

3.2.2 Operational goals Error! Bookmark not defined.

3.2.3 Build sales strategy Error! Bookmark not defined.

3.3 Organizational plan Error! Bookmark not defined.

3.3.1 Import process Error! Bookmark not defined.

3.3.2 Organizational structure Error! Bookmark not defined.

3.3.3 Application method Error! Bookmark not defined.

3.3.4 Order management Error! Bookmark not defined.

3.3.5 service components Error! Bookmark not defined.

3.3.6 Purchase process Error! Bookmark not defined.

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4.1 About the sebsite Error! Bookmark not defined.

4.2 Create website with Wordpress Error! Bookmark not defined.

4.3 Digital marketing tools Error! Bookmark not defined.

4.3.2 Using Pingdom Tools Error! Bookmark not defined.

4.3.3 Using the Google PageSpeed Insights tool Error! Bookmark not defined.

4.3.4 Using onpage factor analysis tool: Seoquake 74

TABLE OF CONTENTS IMAGES

Figure 3.2 Viral video Error! Bookmark not defined Figure 3.3 Website interface of LUONVUITUOIError! Bookmark not defined.

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Figure 3.18 Home page LUONVUITUOI – chicken dry Error! Bookmark not defined.

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Hình 4.21 nterface after completing registration and account and linking to

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The Chinese have a saying "if you don't know how to laugh, don't do business" This sentence literally means that when starting a business, the seller needs to smileand be enthusiastic with the buyer So if you sell dried chicken online, what does this sentence mean?

The business of buying and selling shredded dried chicken or the small business of buying and selling toys is becoming a trend for teenagers, office workers or

mothers who are taking care of their children at home No matter how it looks from the outside, starting this small business is quite simple and easy & easy and simple However, if you want to be successful, you must have a plan

Online trading business is that you will often write posts on facebook, Instagram or other personal facebook Then, how to use words, each story you write should be cheerful, pleasant, like an invitation to smile and have fun?

Shoppers are also friends around (as mentioned above: associate with buyers), and what they expect from sellers is not simply selling Buyers like to talk to you like a friend, they only pay attention to the surrounding life that you show on Facebook, not just the shredded chicken or the snacks you are buying and selling

If you are an office worker and you find that there are a lot of friends around the office who like to eat snacks, & you choose to run the business of selling shredded chicken for this group You are also an office worker, do you know the behavior and habits of eating dried chicken or other snacks? You know what time office workers and office workers will associate snacks for you to offer in time Do you know what social network that group of guests usually surf so that you can make your dry chicken menu appear appropriately? & did you also know that running a shredded chicken business requires a few more combinations for a more diverse menu?

The above reminders are about tracking and selecting groups of shoppers What

you think above is also a form of market research With the desire to start a dry chicken business, we have a business project from small to large scale.

CHAPTER 1: INTRODUCTION

1.1 The reason for choosing the topic

Dry chicken Tet is produced with a variety of flavors for you to choose freely.The first launched dry chicken dish is the traditional spicy dry chicken dish (also known as the spicy chili chicken jerky) Later, the lemon-leaf chicken dish was born, causing a fever in the gourmet world With a delicious combination of flavorsand colors, this dish satisfies the needs of most gourmets Until today, in the daily production of dried chicken, lemon leaf chicken is still in the top of the most sold dried chicken

Although you have loved the delicious dry lemon leaf chicken dish,

LOONVUITUOI still researched and launched a special crispy garlic butter

chicken dry dish This dried chicken with garlic butter is considered a specialty in the specialty Although garlic butter chicken has not yet surpassed lemon leaf chicken in terms of sales, this chicken dish still has a huge fan base

Most of the people who order this crispy garlic butter chicken live in big cities like

Ho Chi Minh, Hanoi, Da Nang and neighboring provinces The remarkable point ofthese users is that they are gourmet, sophisticated in taste, and very selective in eating According to LOONVUITUOI found out, regular users of Heo Mi's own style of crispy garlic butter chicken are the middle class and above Because it is dried according to a special recipe, the selling price of garlic butter chicken is slightly higher than that of traditional lemon leaf chicken Anyway, with the dried

of Heo Mi Foods, you will always be satisfied.

Besides dried lemon leaf chicken is in the top selling flavors and garlic butter

chicken has its own style In terms of taste, LUONVUITUOI chicken dry also diversified other chicken dry flavors to satisfy customers

Szechuan Roasted Chicken is a gentle transformation with big crispy chicken

strands like garlic butter chicken, but fragrant with five typical Sichuan spicy

flavors For consumers who like to eat crispy fried chicken and can't eat garlic, Sichuan roasted chicken is the right choice

Whether most of you prefer the harmony of flavor of dried chicken with lemon leaves, or the crunchy aroma of a separate piece of garlic of crispy butter and garlic chicken, there are still a few diners who can't eat lemon leaves and only pursue traditional values

With a traditional flavor, LUONVUITUOI has the taste of dry spicy shredded chicken, soft and chewy, and crispy and spicy shredded chicken for users to choosefrom

1.1 Product Description

1.1.1 Ingredient

- Whole fresh chicken meat is 100% quarantined and includes other

ingredients -such as sugar, fish sauce, salt, chili, monosodium glutamate

1.1.2 Food safety and hygiene

- Freshly selected chicken meat meets food safety and hygiene standards

- Additives used for processing are not harmful to human health

1.1.3 Convenient to use and store

- The product has many sizes suitable for many different uses

- Utensils are dried foods that can be kept from 6 months to 12 months

- There is a desiccant package in the bag without preservatives, can be left at room temperature without causing rancidity

Advice:

- Note that it should be used after eating the main meal because in the dry

chicken there is a taste of chili powder that can make your stomach feel spicy

- Because the main ingredient is dried chicken, you should not let it dry at too low atemperature, it may cause the chicken to harden and lose its original taste

1.2 Supplier information

This is home-made dry chicken from the step of buying chicken to the processing step, all of which are assigned by the group to each member to buy and divide to process into products to provide to users.

1.2.1 The key to success

Simple additives that

do not contain substancesNon-irritating chemicals

Recyclable plastic Sealed cotton

paper

Sealed PE/OPP film

DuPont SealedTyvek Yarn, High Density Polyethylene

Safety Use like other

chicken

At a certain dose, do not

Can not eat Can not eat

products overdose

Convenien

t

Used many times

You can buy it

at any grocery store or

market

Must be dry to store the product without causing mold

Hard to break and highly waterproofRelatively high hygroscopicity

1.1.2 About the staff

- Be dynamic, responsible and understanding young people

- Have a smart business strategy

- A common goal is to bring customers the best products

1.1.3 About the scale ò operation

Focused on expanding the scale right from its inception, starting withFacebook, then spreading to Instagram, Zalo, Youtube Currently, LUONVUITUOIdried chicken is available on major e-commerce platforms such as Shopee, Sendo

Time for the topic

Figure 1.2 Thematic Gantt Timeline Diagram

CHAPTER 2: ANALYSIS OF THE MARKET

● 2.1 UECT Analysis

USER CRITERIA

For Vietnamese people, "snack food" is a phrase that any young personknows I don't know when it started, but it always exists in the minds ofVietnamese people From the previous generations, the vendors carrying tea,rice paper, spring rolls, toads, guava, mango, are favorite dishes ofgrandmothers, sisters and mothers Although life was still difficult at thattime, they always paid special attention to these dishes Not only is the taste

delicious and attractive, but the unforgettable craving remains in everyone'smind Living in an era where the quality of life has been greatly improved,today's young people enjoy more conveniences than the older generations.And because of that, their needs also become larger and more diverse thanever.

● Economy

The average person spends about 20,000 VND/day for snacks includingdrinks and food That's just the average Especially when young peoplegather in groups, close friends and especially girls, snack shops are anaddress not to be missed They feel very comfortable eating their favoritefoods together, talking about life, and this naturally becomes a feature of anentire generation On average, with a date, our boys and girls will visit atleast 2 snack shops that they think are delicious or explore new restaurantstogether

- So with a minimum number of customers of about 50 people / 1 businesssession, you can pocket a revenue of 1 million VND When subtracting allexpenses, the income you get is a desirable number, isn't it? If you don'tbelieve it, the reality of the sales of snack bars will make you gasp

• Cultural

Snacks do not make people feel full but somewhat satisfy the cravings ofalmost everyone And for women, enjoying these dishes becomes a greatpleasure The secret for men when they want to show interest in the girl theylike is simply to take her around the streets to enjoy street food With today's

higher living standards, almost everyone can enjoy any snack they like tosatisfy their passion.

• Technology:

Food drying technology is one of the most popular methods of drying food It has

been around for a long time, in order to keep food for a long time without affectingthe quality Dried products are widely used, all kinds of foods and materials can bedried However, depending on the type of material, with different characteristics,different drying methods are applied

2.1 External factors: analysis by model FIVE FORCES

• Supplier

Currently, there are a lot of dried chicken products on the market with allkinds of prices Those of unknown origin and price are not suitable forusers LUONVUITUOI dry chicken takes the "heart" as the top of theproduct with high quality and reasonable price for Vietnamese consumers

• Customer

The next factor affecting business activities is customers, including twomain groups: retail customers and intermediary distributors

- Retail customers: LUONVUITUOI offers appropriate policies and

services to be able to meet the needs of this audience in terms of bothproduct quality and service attitude However, there may still beunintended circumstances that interfere with LUONVUITUOI'sdistribution system when there is an inappropriate price adjustment, arequest for shipping costs or an air delivery address obviously affect thetime of employees, delivery systems and other customers

- Intermediary distributors: The sales department of LUONVUITUOI hasincentives with the quantity ordered and most of them are positivefeedback when the consumption goals of the above distributors aretowards changing gradually the habits of users but still find products withreasonable prices and high quality

• Competitors

Vietnam is a country with a wide variety of cuisine and has a lot ofrestaurants and snacks, so the business of dried chicken can be difficultand competitive because there are too many choices for people.consumption On social networking sites, Internet platforms, it can beseen that it is not difficult to find a packet of chicken dry for snacking onthe market today There are many markets, supermarkets, and householdsdealing in dried chicken products

But undeniably the attraction of LUONVUITUOI dry chicken productswith full of delicious, clean and cheap criteria Being easily accessible toconsumers, that will be towards eye-catching, delicious products andabove all, ensuring food safety and hygiene That is one of the greatchallenges of this fertile market that LUONVUITUOI chickens face.

• Competitiveness in the industry

Talking about snacks in Vietnam, which is very diverse to attract manyretail customers, the LUONVUITUOI chicken side has to face a lot ofcompetitors for snacks in general and chicken jerky in particular Afterapplying market research and evaluation analysis techniques,LUONVUOITUOI found that the main competitor facing chicken-driedproducts on the market had the same price even selling below the marketprice dumping) and distributed to markets, grocery stores, and schoolcanteens LOONVUITUOI realizes that the market for providing junkfood is extremely fertile, so it is cheaper, delicious, easy to store and non-toxic to users, food safety and hygiene

With a small scale like now, the direct competitor to the dried chicken thatLOONVUITUOI is trading is the snack items, especially the dried chicken Theoutside retail chicken is usually only used in 1 zip bag, or only in 1 plastic bag thatdoes not guarantee the quality of the product inside For example, students of HoChi Minh City University of Technology and Education, with a large number ofstudents going down to the cafeteria during break time to buy snacks This is asmart business strategy of cheap junk food products that do not guarantee quality totarget the pocket that can be easily spent because it is suitable for the economy ofstudents Another potential competitor is beef, pork or other dried products,creating variety and curiosity for users because of the novelty But there are so

chicken, which creates confusion when cheap dry products without originpackaging do not guarantee quality but still reach people use Although there arestill many problems, LOONVUITUOI still considers that the same price drychicken and other dry snacks are bright competitors with LOONVUITUOI drychicken in the trend of using snacks among young people.

The current market of junk food business is not a new market with manycompetitors to compete with LUONVUITUOI dry chicken But webelieve that with modern drying technology and high investment inmachinery and equipment to ensure the quality and safety of products tobring users delicious and quality snacks, and the price is the winningdecision of LOONVUITUOI with a price lower than the market, then thiswill be the essential thing to decide that victory

Inside factor

● 2.1.1 Financial factors

With chicken dried products that require an average cost of capitalcompared to other dry products, LUONVUITUOI always ensures areasonable source of spending on ancillary products such as packaging,advertising Reporting, balancing the status of debt sources, ensuringcash flow in all stages can provide customers with a good buyingexperience but still quality products at an affordable price

● 2.1.2 Human resource factor

Human resources are the invaluable asset of LUONVUITUOI-drychicken Despite its small size and inexperience, it received aprogressive spirit from the members and was devoted to the brainchild

of the group The members always strive to learn, hone their specializedknowledge and run viral videos when LOONVUITUOI-dry chicken

with the ambition to reach out to the whole country Team spirit is thepride for LUONVUITUOI and everyone helps each other not only inthe field of work but also in love, creating a strong bond thatLUONVUITUOI always respects and is proud of.

● 2.1.3 Product characteristics

For LUONVUITUOI, determining the original source of goods is adifficult problem when dry chicken is a product that has been presentfor a long time in the market and has a variety of prices and quality, butespecially for LUONVUITUOI dry Chicken is priced at the mostappropriate price and in terms of quality to ensure safety and hygienefor users Through many researches and negotiations with suppliers,LUONVUITUOI has found a source of high quality in both packagingand products

● Product

Chicken jerky is made from 3 HUAN Vietnamese chicken, proud to be thesource of the most delicious chicken, achieving high quality products ofVietnam

LOONVUITUOI uses silver zip bags - easy to destroy and can berecycled - to pack products with thick wrapping paper to ensure productquality, limit color printing to avoid the influence of ink smell costsavings at the same time.

● 2.2 Competitor analysis

The market for food and beverage industry is a huge and lucrativemarket, so the potential of LUONVUITUOI is not small However, notonly LUONVUITUOI but also other widely used dry products andother products in the same segment such as chicken dry, beef jerky,pork dry are well aware of this Here, LUONVUITUOI determinesthat the immediate and long-term opponent is dry chicken with the sameprice

Chiken dry same price

● Advantages

Convenient, low cost because it can be mass produced in a short time Many colors and different volumes should be used and distributed tomany different consumers

● Defect

Some for-profit producers, despite using chickens of unknown origin,use industrial coloring agents for coloring Long-term use can lead tocancer risk

In the process of packaging using plastic bags that are harmful tohuman health, the product may be contaminated with other heavymetals

With plastic bags thrown into the environment, animals will mistake itfor food, they will be injured or die if they eat it.

One of the agents that seriously affect the environment because it takes

400 years for plastic straws to completely decompose It will take ahuge cost to completely deal with the problems that waste from plasticpackaging causes

● Price

- Very cheap and extremely light, convenient for transportation with low cost,easy to store, easy to buy and sell, easy to manufacture and always the toppriority of food and beverage business models due to convenience and price.become cheap

• Dried pork

- Advantages

Materials are cheaper than LUONVUITUOI dry chicken

Easier to use and more novel to users

- Defect

The source of raw materials is pigs of unknown origin, the product ofcoloring powder, so there are still weaknesses that are harmful to humanhealth Meanwhile, with LOONVUITUOI dry chicken, this is both suitablequality and safe for consumers if food poisoning occurs, it will be a pity that

no one wants LOONVUITUOI creates high-value dried chicken products,better serving people's lives

- Size, color

Because the product is paper, paper straws are easy to print, which can serve

to reconsider when the ink source is still products chemicals, when incontact with drinks, it is easy to drift ink color, dissolve into drinks and affectthe customer's experience and health Size is the biggest weakness of paperstraws when there is still only a fixed small size, it is difficult to reach out tocooperate with very exciting milk tea businesses.

- Price

With materials that are easy to exploit and process, the finished product is astraw with a light weight that leads to low shipping costs, thereby creatingthe biggest strength for paper straws This is the main reason that businesseslike Phuc Long and Vinmart choose paper straws to become the productsused for food and beverage businesses at these two businesses TRO - Riceflour straws still need to be more exploited in this aspect in order to bringtheir products to businesses with many outstanding advantages in terms ofquality and advantages of protecting the green living environment

2.2 SWOT analysis

• Strength

Answering the question what are the advantages of LUONVUITUOI dry chicken,the team would like to offer the following ideas in accordance with the operatingsituation of LUONVUITUOI and the current market

- It is a safe product that is not harmful to humans

- Cheap price compared to other products in the same segment (dried squid, driedbeef, dried pork, and other dried types )

- High working attitude and sense of responsibility of members

- The frequency of posting products to promote products is regular, contributing toalways reaching customers and always updating new models and flavors with avariety of varieties to give customers more choices

- Always receive positive reviews from customers, but the immediate achievement

is the number of orders that are getting better and better

• Weakness

The following are the limitations that LOONVUITUOI has found to have thegreatest impact on development and are the questions that members have headaches

to solve

- The cost of imported chicken is higher than the price of regular chicken

- The price is quite high, if you want to wholesale and retail in the school canteenmarkets, you will have to pay a large initial fee

- No experience, the beginning of LUONVUITUOI at first created a bit ofdifficulty with the delivery of goods

- Shipping is still not optimized for remote orders

- Received increasing support from consumers when the number of visitors isincreasing, showing that the trend of snacking for young people such as students,office workers is increasing because Vietnam's economy is getting worse more andmore developed

Saigon cuisine, a place of convergence of culinary culture typical of manydifferent regions Delicious dishes are not only served in luxury restaurantsand eateries, but even sidewalk cuisine as well as a "maze" that makes itdifficult for you to get out The street snacks in Saigon have an affordableprice, but the delicious and strange taste of the food that anyone who hastasted it cannot easily forget

• Challenge

- The current product of LUONVUITUOI only has dried chicken, whichcreates a lack of diversity in customers' product choices.

- LUONVUITUOI's team is still immature and lacks human resources

- Products of unknown origin with cheaper prices, although the quality is notguaranteed, can catch up with the tastes of Vietnamese consumers

- Being a low-cost product, it is

more competitive with products

of other segments on

e-commerce sites

- Technology makes the

connection between people

easier, LUONVUITUOI's posts

always receive people's

interaction The spillover effect

on social networking sites and

internet platforms is growing

- LUONVUITUOI's team is stillinexperienced, but has a progressivespirit, actively working, cultivatingindividual and collective knowledge.This is a development environmentnot only for LOONVUITUOI butalso for individual members

- Received increasing support fromconsumers when the number ofvisitors is increasing, showing thatthe trend of snacking for youngpeople such as students, officeworkers is increasing becauseVietnam's economy is getting worse.more and more developed