e- commerce report star kombucha

Every business needs to establish a website so that the potential customers can grasp all the information about that business and easily find an official place to buy products... This he

Website building plan 3

Website 3

Market expansion strategy 17

Reasons why we use YouTube as a mean of marketing tool for E-commerce 17

Practical applications to promote our product on the YouTube platform 19

S.W.O.T Analysis 29

Challenges the management must consider and may face when running those E-commerce approaches 29

SUMMARY 31

Website building plan

1 Website

Websites play an important role in developing a business Every business needs to establish a website so that the potential customers can grasp all the information about that business and easily find an official place to buy products

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For that reason, our brand – Star Kombucha would also build a website We base theformat on the website https://vindishoemaker.vn/, and we aim to develop a friendlyand easy-to-use website so the layout here is simple and minimal The main features

of Star Kombucha are: About Us, Products, Promotion, News, Search bar, Cart,Online supported, etc

Here are some pictures of Star Kombucha website’s outline :

What is Star Kombucha?

Star Kombucha was founded in 2019 Our product is Kombucha tea - a fermented tea bythe SCOBY breed that supports people in weight loss and digestive processes This is aconvenient way to have a healthy drink for women in modern life Star Kombuchaprovides probiotics, vitamin B to improve the immune system, and enzymes to supportameliorate and protect the digest process Star Kombucha has 12 kinds of flavors soeveryone can easy to find a favorite one for themselves

For example: Star Kombucha – Peach paradise

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Star Kombucha Peach paradise can purify the body, generate energy and promotepositivity when used It is made by a fermented method according to the USA standard.Ingredients:

Kombucha (237ml), peach (6ml), orange (1ml), black tea, green tea, lactobacillus

Benefits:

Organic acids, Polyphenols, EGCG, Vitamin B and Probiotics contained in Kombuchaare factors that have a strong impact on the body's ability to purify, improve skin beauty,produce energy, strengthen the immune system and improve skin health AIDS digestion.User manual

Tastes better when chilled Shake well before drinking

Preservation:

Store in a cool, dry place, away from sunlight

Packaging: 250ml bottle

Brand Origin: Vietnam

Produced by: Chau Giang Food Processing and Trading Co., Ltd

Lot C1-1/X1, Road D4, Tan Phu Trung Industrial Park, Cu Chi District, Ho Chi MinhCity, Vietnam

1.1.3 Promotions:

Promotion section that will display the products are being sale so consumer easily to find

on sale products and purchase instantly This section helps us create automaticpromotions for each product or combo

When a product group is set up in a promotion, the price of the respective itemautomatically changes accordingly, for the duration of the promotion This helpsstimulate customers to buy when viewing products and seeing attractive promotionalprices on the website

1.1.4 News (Blogs)

This sector uploads all official announcements and our business activities Through this,the customers will get to know more about our annual events, upcoming promotions, newproducts release, etc

For example: When we are going to launch a “Buy 1 pack get 1 bottle free” project, weupload a piece of news to announce to our customers about the time that the project startsand ends, requirements, and places where the project happens

Promotions: Buy 1 pack get 1 bottle free

On the occasion of the “Back to school” season, Star Kombucha wants to energize the

back to school season with promotion: Buy 1 pack get 1 bottle free

Time application: 28.8.2021 - 28.9.2021

Object: Only for Students

*Apply for online and offline stores

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1.1.6 Cart

The shopping cart function is an indispensable part of an online store It helps customersmanage their products and control quantity and price while shopping online Moreover, acart’s function also allows customers to put products they like; they can buy now or waitfor sale season by creating a personal account A cart is used for businesses to researchpurchase behaviors or consumer trends

1.1.7 Customer support

Many customers come to a website to be consulted about the products; therefore the bestsolution for this problem is an online customer support function Online consultantsystems connect the counselor with customers to solve customer’s problems Thus,customers will feel that they are taken care of by our business

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1.1.8 Statistical access

Statistical access helps businesses have a clear picture about the number of peopleaccessing the website, or most liked and searched product From this, we can compareand manage the number of goods to produce an appropriate volume to avoidoverstocking

Features of purchasing on the website:

Helping buyers: get accurate information, know specific prices, think time, order directly

on the web, can apply promo codes, choose payment methods, manage order journeys

Helping suppliers: reach target customers more easily, increase sales, reduce rental costs, traditional selling costs, manage inventory well, strictly manage single journeys products,take care of customers more attentively

Features: Inventory Management

To be able to add a direct purchase feature on the website, the supplier's website must first have an inventory management feature This feature helps to report to the supplier for each product, each different variant, how much of the product can be supplied to the customer Statistics of best-selling products, products that are almost out of stock,

products that are still in stock, returned products

Features: Choose a form of payment

Customers will find it easier to pay for your products when they have more choices in theform of payment For example: Pay cash on delivery, pay via bank account, pay via Visa/Master Card, pay via e-wallets like Momo, Zalo Pay, be guided by the brand to customers in the most clear and understandable way In particular, all customer

information about bank account numbers will be absolutely confidential by the brand to avoid cyber criminals

Feature: Shipping

Help suppliers bring to customers the optimal and fastest shipping services Transparency

in shipping fees Customers can manually look up the order's journey through the bill of lading code On the supplier's side, they can control the goods as well as their cash flow

in the most accurate way Popular transportation units such as GHTK, GHN,

GrabExpress,

Buying process on the website:

Customers will choose any product according to their needs on the website, the brand will provide all the information that customers are interested in, including product

images Full information is information that can answer all questions of customers including ingredients, nutritional indicators, origin, shelf life, usage, and preservation methods

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Customers will trust the product more when there is an intervention by the image of a celebrity.

Star Kombucha is trusted by runner-up Nguyen Bang Chau

Customers get closer to the purchase decision when they receive the most honest real reviews through videos Especially with the appearance of experts, celebrities,

Video “Trải nghiệm 15 ngày uống Kombucha cùng Hana Giang Anh”

The purchase process is extremely simple:

 Step 1 : Customers choose a box of 6 cans or 12 cans with each corresponding price Then choose the number of boxes to buy Next is to click on the “Add to Cart” button

on the displayed screen

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The virtual shopping cart on the web is modeled after the real-life shopping cart, you can

go back to continue viewing and add more products to the cart then go directly to the checkout or choose to pay now

 Step 2: When you are sure that you will not buy any more products, you will go to the

“Payment” section Here, you need to provide the necessary information for delivery such as Name, Phone Number, Shipping Address, Email to track the order And promise that all the above information is completely correct You can add discount codes here and the calculator will automatically calculate the final amount you have

to pay along with the shipping fee For brands, this information will help you take care of customers as well as implement marketing campaigns to nurture customers

 Step 3 : Choose the payment method that you feel is most suitable and convenient Popular forms of payment such as Cash on Delivery (COD), advance payment via bank account transfer, payment by e-wallets such as Momo, Zalo Pay, Payment methods Prepaid payment will have specific instructions from the brand Finally, select “Complete Application” on the screen

 Step 4 : Confirm the order has been placed successfully At this time, an Email will besent to you with a sincere thank you from the founder and your order tracking code

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The order code will provide: Information of the brand, your information, most

importantly, the information of the products you have ordered to be able to compare with the products you will receive, if there is an error on the label The customer will be responsible for processing for you based on the order information you have placed

The interface from the website can only be seen by the brand Here, the brand will process delivery information including package size, delivery unit, customer collection, and warehouse that the carrier can take Manage history of operations, check again if there are errors in the process of performing operations Finally, push this information to

[Date] 16

Market expansion strategy

Reasons why we use YouTube as a mean of marketing tool for E-commerce

1 What is YouTube Marketing?

Generally speaking, YouTube Marketing is a channel that brings a lot of effectiveness to the promotion and marketing of information about products, services, brands and

individuals For example, when someone is about to put their “hot” videos on YouTube,

he or she needs to post unique content to attract viewers and generate interaction

2 The unique differences between YouTube and other social platforms

Marketing on YouTube brings back a lot of benefits to users, business people and productmarketers

● Massive online viewership

According to a 2018 YouTube statistic, there are more than 1 billion people active every month, which means that if we have a video promoting a product and posting it on YouTube, we will potentially reach over 1 billion people worldwide in a month In this regard, YouTube has always maintained a fairly stable and maintained the following number of followers at a very high level, currently second only to Google Therefore, YouTube is considered one of the best options for advertisers to connect more closely with their customers From there, advertisers are more likely to generate better revenue

● The opportunity to own a communication channel for ourselves

As mentioned above, YouTube is an interesting destination for almost everyone

regardless of age, gender, country or ethnicity that no other platform can compare

Advertising on YouTube will open the door to a new direction, a new opportunity for our own media channel

If we do traditional advertising services, we will only be able to run ad campaigns one after another and have to depend on many other factors such as broadcasters But when

we do advertising with YouTube, we can completely own our own media channels with unique and interesting videos to attract audiences to watch for a very long time without even losing a lot of money What is the cost to maintain them?

● Ability to create viral ads

Unlike traditional advertising, YouTube ads will help advertisers proactively reach customers If our videos are engaging and interesting enough, our audience will want to share them in as many places as possible so that all their friends can see them too And

so, our visible video becomes a Viral Video

● Save on advertising cost

One of the outstanding benefits that advertisers can easily see when using this media platform is the ability to save advertising costs compared to traditional forms of

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advertising We can upload our promotional video on YouTube, store it for a long time without paying any maintenance fees at all

Besides, the use of other communication platforms such as Facebook, Twitter,

Instagram to share YouTube video ads or advertising messages is also a way to

increase brand awareness and attract a number of large audiences at a very low cost

● Target the right customers when they search for what we have to offer

YouTube is the second largest search site in the world after Google, so it is also a site used a lot in the process of collecting information about products or services of

customers On this platform, we can completely host thousands of videos of different topics and fields, so we can meet the maximum needs of customers when we are

searching for what we want provided with just a few taps

What's more, customers can watch our YouTube promotional videos on any device with

an Internet connection This provides a pretty good user experience, so this is one of the reasons why it attracts audiences to YouTube more strongly

Practical applications to promote our product on the YouTube platform.

1 Current strategies

● Introduce the product to consumers

If the features of the product answer the "what" question, then the benefit describes what the product or service can bring to the consumer, answering the question "why"

Businesses can market a product by emphasizing what it is or explaining why it is important to the consumer, but in the end, the consumer is still more interested in benefitsthan features

Application: In Vietnam, the name "Star Kombucha" tea is still unfamiliar to most people, so we decided to upload the video introducing the product, and show the great benefits that Kombucha tea brings to consumers

Picture 1: Video “6 lý do nên uống Kombucha mỗi ngày” on our Youtube channel

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● Contact with KOL, influencers to advertise the product

The goal of advertising is always to sell a lot of goods to increase revenue and brand awareness KOL marketing is no exception, compared to traditional advertising methods such as printing leaflets or marketing by running ads on Facebook or Google or

Instagram, advertising based on KOL helps to quickly PR business brands KOL can convince customers to make them change their minds and convert buying behavior, so thecompany’s revenue will increase Just one video of an actor/actress, singer for a product also makes users who are interested, curious want to use it because that is the trust of fanswith these famous characters

Application: Hana Giang Anh is a hot fitness coach and YouTuber who has 1.3 million subscribers on her own YouTube channel She is considered one of the pioneers in

inspiring women to love exercise, actively improve their physique and live happily That

is why we choose Hana Giang Anh to advertise our products- to spread the product to a wider audience, especially to those who are in the stage of establishing a healthy lifestyle