VIETNAM e COMMERCE OVERVIEW II ABOUT SHOPEE, TIKI III SHOPEE TIKI COMPARISON IV CONCLUSION

B2C Business to Customer isthe first model Tiki uses in e-commerce business.. SHOPEE & TIKI COMPARISONSIMILARITY OF SHOPEE AND TIKI ❑ Web and app platforms are easy to use, the eye-catch

GROUP

SEMINAR

E-COMMERCE

Lecturer: Pham Hong Thanh

GROUP G MEMBERS

1

2 3 4

Huỳnh Dũng Anh Nguyễn Thảo Phương Nhi Nguyễn Tiến Dũng

Nguyễn Hoàng Long

TABLE OF CONTENTS

II ABOUT SHOPEE, TIKI

III SHOPEE & TIKI COMPARISON

IV CONCLUSION

OVERVIEW ABOUT E-COMMERCE IN VIETNAM

Ranking of top e-commerce businesses in Q3/2021 in Vietnam

ABOUT INTRODUCTION

o Founded in 2009 by Forrest Li.

o First introduced in Singapore

in 2015.

o Launched on the Vietnamese

market on August 8, 2016.

ABOUT

o Founded in 3/2010 in Vietnam.

o Just available in Vietnam.

o Starting as a business provides online book selling products.

o Achieving many achievements.

BUSINESS MODEL

The original model of Shopee

Vietnam was C2C Marketplace

Now Shopee Vietnam has

become a hybrid model when

there is also B2C

B2C (Business to Customer) isthe first model Tiki uses in e-commerce business In early

2017, Tiki switched to theMarketplace model

Shopee is backed by SEA, while SEA is

owned 40% by Tencent.

The two largest shareholders of Tiki

are JD.com and VNG.

PRODUCT CATEGORIES

Shopee ’s most popular product categories include fashion, home and living, and beauty.

Tiki 's featured products are books and electronics.

SHOPEE & TIKI COMPARISON

SIMILARITY OF SHOPEE AND TIKI

❑ Web and app platforms are easy to use, the eye-catching.

❑ The 2 main groups of customers are Buyers and Sellers.

❑ After-sales services, subsidize promotions.

DIFFERENCE OF SHOPEE AND TIKI

The Variety of Goods

Shopee is very diverse Tiki is not much.

DIFFERENCE OF SHOPEE AND TIKI

Quality Goods

Besides quality products, there

are also poor quality and fake

goods on Shopee

Tiki 's policy is to guarantee

100% genuine goods, otherwise,

refunds will be given.

DIFFERENCE OF SHOPEE AND TIKI

Commodity Prices

Shopee can be said to have

The price of Tiki is quite stable.more competitive prices

DIFFERENCE OF SHOPEE AND TIKI

Promotions/Sales

DIFFERENCE OF SHOPEE AND TIKI

Payment Methods Both

❑ Cash on delivery (COD).

❑ Payment by domestic ATM card

(Internet Banking).

❑ Pay by credit/debit card.

E - Wallets Shopee

Tiki

DIFFERENCE OF SHOPEE AND TIKI

Delivery

DIFFERENCE OF SHOPEE AND TIKI

Customer Service

Shopee

DIFFERENCE OF SHOPEE AND TIKI

Customer Service

Tiki

DIFFERENCE OF SHOPEE AND TIKI

Each e-commerce site like Shopee andTiki since its inception has its owndevelopment strategies so as not to mix

in the big e-commerce arena If you buybooks, electronics, like certainty andstability, Tiki gives priority If the product

is a super bargain, experiencing thefeeling of activity when shopping, Shopeegives priority

Does anyone have any questions?