FINAL PROJECT building an e commerce project topicwindmill bakery’s website

Vietnam National University Ho Chi Minh City UNIVERSITY OF ECONOMIC AND LAW FACULTY OF INFORMATION SYSTEM ---FINAL PROJECT Building an e-commerce project Topic: WindMill Bakery’s we

Vietnam National University Ho Chi Minh City

UNIVERSITY OF ECONOMIC AND LAW

FACULTY OF INFORMATION SYSTEM

-FINAL PROJECT

Building an e-commerce project

Topic: WindMill Bakery’s website

-

Subject:E – commerce

Instructed by: Nguyen The Dai Nghia

Presented by: Group 7

Members list:

Ho Chi Minh City, December 26th, 2020

TABLE OF CONTENTS

LIST OF TABLES 1

LIST OF IMAGES 1

Chapter 1: BUILDING A BUSINESS PLAN 2

1.1 Introduction 2

1.1.1 Core Value 2

1.1.2 Vision 2

1.1.3 Mission 2

1.1.4 Benefits 2

1.1.5 The reasons why we come up with this idea 2

1.2 Business plan 2

1.2.1 Aim 2

1.2.2 Field and products 3

1.2.3 Market analysis and consumers 3

1.2.4 Competitive environment and competitive advantage 5

1.2.5 Finance 10

1.2.6 Organizational structure 11

1.2.7 Technology solutions 16

1.2.8 Payment and delivery 18

1.2.9 Marketing and Sales plan 21

Chapter 2: BUILDING WEBSITE 23

2.1 Brief about the website 23

2.1.1 Brief introduction, main ideas of the website 23

2.1.2 Requirements set out with the website 24

2.2 Basic structure of the website 24

2.3 Detail about the website 26

2.3.1 Home page 26

2.3.3 Blog page 33

2.3.4 Introduction page 33

2.3.5 Payment page 34

2.3.6 Products detail page 36

2.3.7 Admin page 37

Chapter 3: SUMMARY 37

3.1 Project evaluation 37

3.1.1 Have met requirements 37

3.1.2 Have not met requirements 38

3.1.3 Advantage 38

3.1.4 Disadvantages 38

3.2 Direction of development 38

APPENDIX: GROUP EVALUATION REPORT 40

WindMill Bakery

LIST OF TABLES

Table 1.1: Current competitors in the industry 9

Table 1.2: Financial estimation for enterprise establishment 11

Table 1.3: Financial planning to maintain the business in the first month 11

Table 1.4: Human resource recruitment plan and criteria 16

LIST OF IMAGES Image 1.1: Structure model 12

Image 1.2: Momo 19

Image 1.3: Zalopay 19

Image 1.4: VNPay 20

Image 1.5: Moca 20

Image 1.6: Grabexpress fare table 21

Image 2.1: Website structure by class 25

Image 2.2: Sitemap structure 25

Image 2.3: Overview of the website 26

Image 2.4: Header 27

Image 2.5: Shopping cart 28

Image 2.6: What cakes does our bakery have? 29

Image 2.7: Staff 29

Image 2.8: Hot sale products 30

Image 2.9: Customer reviews 30

Image 2.10: New article 31

Image 2.11: Footer 31

Image 2.12: Products page 32

Image 2.13: Blog page 33

Image 2.14: Introduction page 34

Image 2.15: Bill 1 34

Image 2.16: Bill 2 35

Image 2.17: Bill 3 35

Image 2.18: Product detail page 36

Image 2.19: Admin page 37

Chapter 1: BUILDING A BUSINESS PLAN

1.1 Introduction

1.1.1 Core Value

- Responsibility: Understand clearly and maintain a high sense of responsibility

not only with the company itself but also with customers

- Creativity, innovation: Always seek solutions to optimize business model,

deliver the best service for customers

- Prestige: Create a sense of reliability and safety when using the service for

WindmillBakery website also offers different articles written by professionals

to enrich public’s knowledge on cake and its cultures, stories and recipes

1.1.5 The reasons why we come up with this idea

The idea of establishing Windmill firstly comes from our fiery passion Without the immense enthusiasm for the smell of freshly-baked products and the handshakes made with customers, we, who are solely strangers, would not unite

to be in a close-knit team

1.2 Business plan

1.2.1 Aim

- Gain profits from selling baked products, and related services

- Provide cake-customization service for users

WindMill Bakery

- Develop chat-bots to help answering customers’ questions and executing orders

if possible

- Apply algorithm to analyze psychology, behavioral patterns of consumers

- Use the available customers’ database collected from chat-bots in order to suggest the most suitable products, attract customers’ attention and stimulate their demand of making a purchase

1.2.2 Field and products

- Field: Selling and making baked products and cakes

Also, offers a customization for cakes and home shipping

Besides, the company also sells bakery-related products such as candles

- Reasons why we choose this field:

Firstly, the idea of establishing an online bakery comes from our love for cakes We would love to know more about the cake-making industry and its vast market Also, we believe cakes are the hallmarks of celebration and we feel privileged to be a part of life’s special moments

Besides, we consider baking has been one of the most potential fields in Vietnam in recent years According to Vietinbank’s statistics, the market for bakery business witnessed a rise of 8.3 percent annually The demand for cakes increases significantly on special occasions (weddings, birthdays) or predictable holidays like Easter, Christmas and Mid-Autumn Festival For that reason, we regard the needs for cakes remain stable throughout every month of the year

Lastly, with the love for our country, we wish to promote using domestic products with an affordable price and bring Vietnamese brand overseas to compete with other biggest names in the industry

1.2.3 Market analysis and consumers

1.2.3.1 Analyzing the market

The pastry industry in Vietnam: is considered a stable and rapidly-growing

industry, as well as the most competitive segment in consumer goods in Vietnam With the prominent advantage of being densely-populated with a young population, Vietnam is evaluated as one of the highly-potential pastry market in the South-East regions Furthermore, these products are primarily consumed in urban areas, so its rapid development and urbanization rates of large metropolises, are the main factors which stimulate the demands for cakes

to rise

According to BMI (Business Monitor International), the consumption rates for pastry per capita in Vietnam in 2016 was just over 2kg/p/year, which was lower than the world’s, at 3kg/p/year, and 65% of the population in the rural areas consumed a modest rate in comparison to its potential Therefore, potential consumption rate of the domestic market will remain high, estimated

to reach 40.000 billion dong in 2018, this is the reason why the pastry enterprises immediately established strategic investment plans

In recent years, the pastry market in Vietnam witnessed a competitive rivalry between the domestic brands (BC Bakery, Givral, Brodard, Đức Phát, Sweet Home Bakery, …) and foreign ones (Tous les Jours, Paris Baguette, BreadTalk, ) or compete to become partner suppliers for fast-food restaurants, restaurants, café, … in order to maintain a stable growth Pressure from the competition forces both domestic and foreign businesses to participate in the renovation, finding their own ways to sustain profits and market shares From opening more franchise restaurants to expand the market, to developing new business models: a combination of bakery and coffee shops Genuine bakeries such as Givral, Tous les Jours, Dunkin’ Donuts, Paris Baguette, BreadTalk… now merge with the selling of coffee Besides, well-known coffee shops, Starbucks, Highlands Coffee, Gloria Jean’s Coffees, The Coffee Bean…, for example, also develop a pastry branch

Pastry businesses also focus on investing in machinery, assembly lines, advanced technologies, to enhance quality and diversify products, modify the models, use reasonable-pricing tactics… to fulfill different consumers’ demands In addition, ingredients selecting process is also important in increasing competitiveness in this industry, raw material costs already make up for over 70% of the product price

1.2.3.2 Solutions for input ingredients’ issues

WindMill Bakery

Recently, domestic pastry businesses’ input materials are primarily imported in large quantities, in which wheats account for the largest proportion (since they are agricultural products which Vietnam is yet to produce), sugar, milk, … is partly imported Price fluctuations of these ingredients on the worldwide market will have a huge impact on the products’ price For that reason, enterprises have actively selected reliable domestic suppliers with creative and professional solutions

Commonly, a cake when introduced to the market has to meet three criteria: appetite, attractiveness and safety, which means that creativity and innovation are not only applied in flavour, colour, or shape of the cake, but the ingredients must also guarantee nutritional factors and healthiness Therefore, only the suppliers who concentrate on improving quality can sustain in such a competitive market

1.2.4 Competitive environment and competitive advantage

1.2.4.1 General competitive environment in Vietnam’s pastry industry:

Vietnam's pastry industry is forecasted to have more potential for development in the coming time Currently, the opportunity for the pastry industry to develop many supporting factors, including a change in consumption trends When the young population is concentrated in urban areas,

it will be a prerequisite for many types of businesses to develop For example, the model of coffee combined with cakes is a new trend, increasingly popular with consumers This model is like opening up a new consumption channel for the pastry industry

Recognizing the development of the market, Mr Kao Sieu Luc, Chairman

of the International Bread Association Southeast Asia, General Director of Asia Confectionery Company Limited (ABC Bakery), said that the market Domestic cakes are growing at 20% - 30% per year and Vietnam's large population is considered to be a very large market Therefore, in addition to domestic enterprises, there are currently many bakeries from Southeast Asian countries who want to participate in the Vietnamese market Because they also assessed that the Vietnamese market is developing fast and has a lot of potentials to be able to participate in exploitation

Over the past time, the pastry industry in Vietnam has been known as one

of the industries with high growth rates and the most competitive segment in the consumer goods industry But at present, according to market research units, the consumption of cakes in Vietnam is still low when it is only about 2

kg/person/year (lower than the 3 kg/person/year of the world) and 65 % of the rural population has a modest bread consumption relative to the potential Thus,

if we talk about the development space, it can be seen that there is still a lot in the pastry sector Also because of the potential market, in recent years, a series

of names have participated In which, domestic enterprises must include such

as ABC Bakery, Givral, Brodard, Duc Phat, Sweet Home Bakery, and foreign brands include Tous Les Jours, BreadTalk,

1.2.4.2 Competition for new products and services

According to experts, domestic bakery enterprises are not inferior to other countries in the region in terms of technology and technique However, because many businesses are participating, it makes the market more competitive In order not to lose market share, the bakery business is still racing day by day in product innovation, investment in equipment - technology, and launching new business service models

According to statistics, a few long-standing bakery brands have developed

a few dozen stores such as Hy Lam Mon (35 years history and 9 stores), Givral (37 stores), Brodard (16 stores), Tous Les Jours (22 stores), However, due to the high cost of space and labor in big cities, it is increasingly challenging for them to expand, forcing them to diversify types of businesses joint

Accordingly, if in the past, these shops merely sold cakes, now they have added drinks and coffee Particularly for manufacturing enterprises, in addition

to developing more chain stores, they have chosen to add supply solutions for restaurants and fast-food chains As shared by Mr Kao Sieu Luc, in 2019, besides a system of 30 stores in Ho Chi Minh City, this business will expand

40 more stores in several other provinces and cities Besides, ACB Bakery will continue to promote the supply of cakes for more than 50 brands from fast-food chains such as KFC, Lotteria, Popeyes, Dunkin 'Donuts, Burger King; coffee and beverage chains such as DQ, Swensens, Starbucks, Angel-In-us coffee, The Coffee Bean & Tea Leaf; convenience chains like Family Mart, Shop & Go; restaurants of Golden Gate, CGV cinema, airport retail of SASCO,

According to the business world, the current consumer trend is paying attention to delicious and quality products Therefore, ensuring the quality of food in particular as well as the quality of pastries in general will be a competitive advantage for shops and businesses

1.2.4.3 Current competitors in the industry:

decorations such

as cheesecake, cheesecake, Mexico coffee, danish tiramisu, deep cream,

More specifically, ABC Bakery has

a door-to-door delivery service, which is

convenient for customers to order cakes for relatives and friends on holidays, birthdays, longevity, weddings, With

a cool, fresh space, clean, reasonable price, competitive

Service and staff are friendly and professional

Givral is a famous cake brand in Saigon with a history of more than 60 years

Givral has really brought the elegance and sophistication of the French culinary culture into its products

During the past time, Givral has stood out in the pastry market as a

to consumers, for consumer health

Givral refers to the fresh cake line, with absolutely no preservatives or additives affecting the health of users

Baking materials are purchased by Givral from quality sources and inspected by Givral themself

Although newly established, thanks

to a team of extremely talented staff who are brought abroad to train and have a lot

of experience in the profession, the quality of the cake reaches the peak

of deliciousness, enough to satisfy any diners

fastidious

WindMill is invested in an extremely modern e-commerce system, capable of meeting a large volume of orders

at the same time

Disadvantages

This brand has not yet invested in an online e-

commerce system, the website still only displays information about businesses and products and

Like ABC company, the website still only displays

information about businesses,

products, and cannot make any online purchase

Due to the new establishment, the brand's reputation has yet to reach all customers

The scale is still not large enough

to supply cakes to all provinces and

cannot make any online purchase

cities over the country

in the market and are widely

consumed in Ho Chi Minh City and the East and South West provinces

- ABC Bakery is a supplier of

Hamburger, Hotdog, Pie to the system of famous fast food groups

in the world located in Ho Chi Minh City HCM City and Hanoi such as KFC, LOTTERIA, JOLLIBEE,

ABC Bakery also provides Bread crumbs for domestic and foreign seafood companies based

in Vietnam

Regarding brand promotion

activities, Givral has opened many pastry shops in central areas In just a few years, the number of Givral bakery shops has grown from a few stores

to 30 stores in Ho Chi Minh City and

17 stores in Hanoi

For the time being, we focus

on operations and development in

Ho Chi Minh City and will soon expand

nationwide

WindMill Bakery

Table 1.1: Current competitors in the industry

External:

- The quality of the ABC Bakery brand has been accepted by the international market, the baguette products ordered by

customers have been steadily exported to the Japanese market since 2005 up to now

- Mooncakes have also penetrated the Australian and American

markets Many special shipments such as cream cakes have entered the US market and are distributed at Buffet restaurants

Frozen cakes are exported to Cambodia and it

is expected that in September 2007, ABC Bakery will export the first shipment to the

UK

1.2.5 Finance

1.2.5.1 Financial estimation for enterprise establishment

Serial Content Price Amount Into money Note

1

Outsource application development

300.000đ 1 300.000đ

4

Open a bank account and submit bank account notices

10.000.000đ 1 10.000.000đ

5

Fee for buying digital signature

2.500.000đ 1 2.500.000đ 3-year

package

6

Cost of making a seal for the

business

100.000đ 1 100.000đ

7

Costs incurred by electronic invoices

1.000.000đ

8 Printing costs 5.000.000đ

9

Business establishment service fee

1.000.000đ

WindMill Bakery

Total: 65.890.000đ

Table 1.2: Financial estimation for enterprise establishment

1.2.5.2 Financial estimation for enterprise establishment

Serial Content Price Amount Into money Note

1

The cost of renting the head office premises

30.000.000đ 1 30.000.000đ

2

Rental cost for consignment points + Warehouse

Image 1.1: Structure model

1.2.6.1 The duties of each department:

- General Director: The legal representative of WindMill Bakery Company

In general, responsible before the Law for all operating activities of the Company The Company Director is directly in charge of the fields:

+ Organization - Human Resources

+ Finance - Accounting

+ Business: Short-term, long-term plans and business strategies; Size and method of market development investment; Contracting

- Finance and accounting department:

+ Control cash flow of the business, manage revenue and expenditure items, accounting for other parts of the business

+ Effective corporate financial strategy planning, financing, financial investment

+ Manage financial and accounting jobs of the business

+ Examining and supervising economic and technical norms, standards and estimates; financial revenues and expenditures; debt collection, payment and payment obligations; inspect the management and use of assets, materials and capital; detect and prevent violations of the laws on finance and accounting at the Company

+ Implement the regime of inspection, supervision and evaluation of the efficiency of enterprise operations in accordance with the regulations of the State and the Corporation

- Personnel Administration Department:

+ Human resource planning for businesses

+ Human resource recruitment and training, human resource development + Ensuring employee benefits

WindMill Bakery

+ Evaluate work efficiency, manage salary, bonus, social regime according

to the State's regulations

+ Ensuring the principles and interests between employees and bosses

- Marketing Department:

+ Market research and forecast

+ New product development program implementation

+ Market segmentation, targeting, brand positioning

+ New product development

+ Develop and execute a marketing strategy plan

+ Establishes effective relationships with the media

- Business Department:

+ Set up sales goals and plans to submit to the General Director for periodical approval and organize the sale of products and services under the functions to achieve the approved goals Comply with the regulations

of the Company in proposing policies for customers when providing products & services under its mandate

+ Advise on building sales policies, including price policies, promotions, discounts & promotions, approach to customers to submit to the General Director for approval

+ Collect and manage customer information and customer records according to regulations Clue on income, customer information management to serve customer rating, appraisal and re-evaluation of customer records

+ Propose policies to customers, customer groups, submit them to the General Director and follow the approved policy

+ Finding and developing new customers belonging to the target group of the Company

+ Seeking customers to make investments, contribute capital to joint ventures, associate with the Company's development plans and strategies

+ Finding, maintaining and developing relationships with customers Customer care according to Company policy

- Information Technology Department:

+ Research, develop IT orientation, strategy and development to apply to enterprise activities in each stage of technology development and transfer

+ Ensuring IT infrastructure, internet connection systems, wifi, applications, servers, domain servers, database servers, mail servers, web servers, ftp servers, file servers, cameras, software and resources Stable system… serving for work at enterprises

+ Develop professional software in enterprises

+ Management and operation of professional software in the enterprise + Administration of portal, website, content updates

+ Responsible for all matters related to network security - communication activities of the Company Periodic data backup, assessment and prevention of risks

+ Examining and supervising the observance of regulations and granting the right to use

+ Receive requests and handle problems in the process of using software, operating computers, hardware systems,

+ Website promotion, in charge of implementing Marketing strategy on website

+ Statistics and synthesis of risks, error cases in the information technology system, proposing prevention, handling and remediation directions

+ Develop processes, regulations, regulations, equipment management, operations; evaluate the effectiveness of these processes and regulations

in practice to continuously improve and help improve the operation of the business

+ Building documents, forms, training instructions on using application software internally

+ Implementing the strategy and annual budget plan Proposal on procurement and management of information technology assets of enterprises

+ Perform internal reports according to regulations and other reports as required by the business

+ Install, maintain, scan for viruses, periodically clean server systems, workstations, in the enterprise

+ Perform other duties as directed by the business leader

1.2.6.2 Human resource recruitment plan and criteria:

Resources

Skills are required Department

WindMill Bakery

Build your website

layout and look Outsource Website design

Information Technology

Build website

content

Company employees + Outsource

English language ability,

understanding of companies, products and services

Information Technology

Install web server

Information Technology

Staff working at the

Master the skills of office information, honesty and

Run ads, build

B2C transactions are not only about providing products to consumers, but also expanding service activities such as product quality information, reliability through exchange forums, Banking, auctions, real estate, tourism

The form of electronic retail is increasingly being noticed and applied by businesses because they can approach customers quickly and conveniently Selling in B2C is different from B2B because the price is usually fixed, businesses only need to build catalogs, the browsing system is easy for customers to visit, search for products, find solutions to collect money by many forms of payment for fast and efficient delivery to customers

1.2.7.2 WindMill Bakery business model

WindMill's website will provide online pastry order service and follow the B2C direction

With this Website, customers can freely choose products according to their personal preferences Select products on each criterion: shape, meaning, price,

With the development of the nationwide shipper system today, Vietnamese people have also been gradually getting used to the forms of online ordering This is also a great opportunity for WindMill's Website to make its mark if it can do a good job of providing the service Catching the trend and realizing its mission, WindMill's Website has been trying to provide the most convenience

to customers With the list of products in the form of models, prices, and especially the Website also offers to sell cakes suitable for each time and event (noel, moon festival, lunar new year, )

WindMill Bakery

With WindMill, the customer experience is always the top priority Therefore, our Website always has a department dedicated to recording customer feedback Because we believe that listening to and indulging customers is the duty of the whole staff of my company

Not only providing services, our WindMill Website also regularly publishes articles related to products and customers And we believe that these articles will help customers to have better information about our products and make reasonable decisions From there, customers will have a good experience with WindMill Bakery

1.2.7.3 Website construction

- Website building solutions online today

+ Self-design web programming professional direction:

If it goes this way, the store will be able to do everything on its own, including the idea and the way it is built, because there isn't a single standard template However, this way, if you are not tech savvy, you will spend a lot of time and even money to be able to master how to use and program a professional website

+ Choose from a number of online tools available for web design and

brainstorming:

This is likely to be much more convenient and cost-effective There are a number of tools that are readily available online to help you not only learn how to design quickly, but also be very easy to use There are even many websites that support you completely free of charge, helping you to optimize business costs

Usually, it only takes 2-3 days after you get used to how to use it to

be able to own a website for yourself However, you only get free usage benefits for certain designs Usually, the more attractive, beautiful models will cost you a lot

Moreover, in these tools, your website may lack professionalism because in part, you are not someone with a deep understanding of the appropriate website layout (this is a factor affecting visitor behavior and,

in other words, free tools often only provide long, hard-to-remember domain names for you Thus, in the long run, your website will gradually lose the trust of customers and become out of date

+ Hire a consulting company and provide web services for web

programming and design from scratch:

This option will give you the best results with what you require, of course it must be within the budget that you give for the project You will

be working with the design unit, with them discussing and coming up with the best solution for you, they will work with your business's brand identity and color scheme; Your programming unit will provide the best functional solution for your requirements

The professional website design unit will further advise you as experienced people in the website field to propose to you what functions should be, which functions are not needed, hiring a website design company to build your website, you will have more time to focus on your business

The development team will probably do more than building a website: they will advise you to come up with the optimal solution for cost and efficiency, input method most beneficial for SEO, attract users, with their experiences in building many different websites, they will give good suggestions for your website This plan will probably cost you more investment, you will also have a longer roadmap to build a truly complete website

- Website building solutions for WindMill Bakery:

For business purposes, long-term, towards aesthetics, professionalism, but still prioritize saving As the business was new, the company decided to combine both online tooling for ideas and design with outsourcing to provide some more essential services Thus, the team will start to conceptualize the website interface, mockup design of unique pages, different from WindMill compared to other competitors The team will then research the best online tools, choose the right tools, and work on the design according to the team's overall ideas In the end, find out more about what the tool does not support and contact the outside service company to design and develop more

1.2.8 Payment and delivery

1.2.8.1 Payment

Windmill bakery supports these payment methods for our customers:

1) COD (cash on delivery)

2) Bank transfer

3) Online payment via Momo wallet