• Kinh Do information: Vision, Mission, and Objectives • The organization structure and Levels of Management • Decisions, Information, Knowledge • Survey... Kinh Do Information Kinh D
Trang 1Class: SUD 10
Trang 2• Kinh Do information: Vision, Mission, and Objectives
• The organization structure and
Levels of Management
• Decisions, Information, Knowledge
• Survey
Trang 3Kinh Do Information
Kinh Do Corporation is a Vietnam-based food processing company
• Exported to 20 countries: USA, Japan,
Russia, Taiwan, Malaysia, etc
The Vision
• Kinh Do Food
creates life’s flavors
through wholesome,
healthy, and
convenient foods
Trang 4THE MISSION
• Our Consumer Mission is to identify and
produce suitable products with affordable staple and provide safe foods
Objectives
• Kinh Do is continuing its
development strategy as a
local leading foodstuff
Corporation in Vietnam
Trang 5Kinh Do Organization structure
Trang 6Level of management
Trang 7DECISIONS, INFORMATION AND
KNOWLEDGE
• In Top level: “ Open the new Kinh Do bakery and cafe chain in Viet Nam.”
• Information:
- Internal: How many employee do we need for this project?
- External: How much do we attract partner to investment money to open new Kinh Do bakery and cafe chain?
• Knowledge:
- Explicit: wholesalers trade and law
- Tacit: financial analysis, and know how to
estimate customers’ demand
Trang 8Stakeholders
Trang 9The gender of customers
Trang 10The customer’s age
Trang 11Facilities communicate to advertise the Kinh Do’s products
Trang 12The price, quality, design, taste, size
of Kinh Do's products
Trang 13The price, quality, design, taste and
size of Kinh Do's products
Trang 14The marketing, customer service
and sales staff's behavior
Trang 15The marketing, customer service
and sales staff's behavior
Trang 16• Kinh Do is leading confectionary and bakery in Vietnam
• We are incessantly research, develop products and customer service to make Kinh Do become the best company in worldwide