Introduction I. Build an effective business strategy II. Human resources management III. Product quality IV. Applying science and technology V. Loyal customers Conclusion The role of business strategy for companies Create long – term derection and operating base for the business Create a basic for businesses to actively develop Create an operting trajectory for the business
Trang 1Keys to success for companies
GVHD: Nguyễn Thị Xuân Phương
Trang 2■ Introduction
■ I Build an effective business strategy
■ II Human resources management
■ III Product quality
■ IV Applying science and technology
■ V Loyal customers
■ Conclusion
Trang 3I Build an effective business strategy
1 The importance of business strategy
What is business strategy?
Trang 4The role of business strategy for companies
to actively develop
■ Create an operting trajectory for the business
I Build an effective business strategy
1 The importance of business strategy
Trang 5I Build an effective business strategy
2 Some successful business stategies of companies
Vinamilk's business strategy is
to invest in products and expand production scale
A low pricing strategy, flexibility
in product promotion, and a friendly and reputable customer
care policy
Trang 6II HUMAN RESOURCE MANAGEMENT
Trang 71 The role of human resource management
Makes the most of human potential
Improves competitiveness
Implements and executes business strategy
Creatures a culture, a healthy working atmosphere
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Trang 82 Keys to success for companies
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Trang 9 Good leaders lives the company culture
Good leaders make employees feel valued
Trang 10Build a company culture
A positive staff culture influence on the profitability of the company
Identify and capitalize on new, innovative ideas from its workforce
Management is more likely to find out about problems and failures quickly, and take action where necessary
Trang 11APPLE
Trang 12III Product quality
Quality products are those products that are offered by the sellers, which have features and characteristics that are
good
Trang 13Why product quality is the key to
success for the companies ?
a Product quality is Critical to Satisfied Customers
b Establish Your Reputation
c Manage Costs Effectively
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Trang 14a Quality Is Critical To Satisfied Customers
• If you sell high-quality products that meet your
customer’s expectations, they will have no reason
to go elsewhere
• Customers will pay more for a product or service that
they think is made well
• If somebody buys a damaged item, they will most
likely ask for a refund and return the item It is unlikely that they will return to your business in the future
Trang 15b Establish Your Reputation
• A good-quality product helps to build a strong brand
image, which can allow a business to grow its market share
• If they find that your brand has positive reviews, they
are more likely to buy from you, thus boosting your sales
• If customers buy a damaged item, they’ll take to the
internet and leave a bad review about your company, warning other people not to shop with you
Trang 16c Manage Costs Effectively
• Poor quality increases costs If you do not have an
effective quality-control system in place, you may incur the cost of analyzing nonconforming goods to determine the causes and retesting products after reworking them
• If defective products reach customers, you will have
to pay for returns and replacements
Trang 17IV Science and Technology
Trang 18Why Science and Technology is the key to success for companies?
Building a security
system
Accelerating the
process of formation and restructuring of enterprises
Increasing competitiveness
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Trang 19INCREASING COMPETITIVENESS
Trang 20ACCELERATING THE PROCESS OF FORMATION AND RESTRUCTURING
OF ENTERPRISES
Forming new division
Cutting down old division Cost-Effectiveness and Easier to control
Trang 21BUILDING A SECURITY SYSTEM
Science and Technology can be used to protect:
Financial data
Confidential operating decisions
Proprietary information
Trang 22V Loyal customers
Loyal customers are customers who support, trust, regularly use and willing to pay a higher cost to use your company’s products and
services
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Trang 23Why loyal customers are the key to
success for the company?
Trang 24a) Loyal customers make it easier to increase
sales and cross-sell, increase profits for the
company
For new customers, they have many doubts about your
company They need time to verify what you promote
Existing and old customers are the ones who trust your
company
Existing customers always be open, listen to you share
about your’s products
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Trang 25b) Loyal customers will become
ambassadors for your company's brand.
Loyal customers will be the face of your company
They will share their positive experiences and
recommend your brand with their relatives, friends and everyone around.
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Trang 26c) Loyal customers provide honest and quality feedback about your company's products
Loyal customers have the most honest and quality
feedback, both positive and negative
Thanks to this information, the company has made
timely improvements to the existing limitations, promoted and enhanced the advantages
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Trang 27CONCLUSION
The success of the company depends on many factors
The road towards finding the keys to business
success can be long and complicated
Make focus on what you need to do, learn from your failures, stay consistent in your endeavors so you may succeed