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Advertising relies on the techniques of market research to identify potential users of a product.. Are they homemakers or professional people.[r]

SƠ GD & ĐT NINH BÌNH

TRƯỜNG THPT YÊN MÔ B

ĐỀ THI CHỌN HOC SINH GIỎI LƠP 12

Năm hoc: 2010 – 2011 MÔN: Tiếng Anh

Thời gian làm bài: 180 phút (không kể thời gian giao đề)

(Đề này gồm 4 questions, 5 trang)

QUESTION I: PRONUNCIATION

Choose the word in each group which has the main stress placed on a different syllable from the others (5 points)

3 A domestic B depression C disappear D efficient

4 A apologise B photography C inhabitant D optimistic

QUESTION II: VOCABULARY AND GRAMMAR

I/ Choose the word or phrase A, B, C, or D which best completes each sentence (20 points)

6 To the west of the country……… a large desert

7 Environmental pollution has………many species to the verge of extinction

8 ………receipt of your instructions, I immediately sent an email to Sweden

9 I left at 5.30, ……….they were still arguing whether to go ar to stay

A at which time B at that time C all the time D by that time

10 ……….the flood has receded, people can move back into their homes

11 China is one of the most………populated areas in the world

12 The children had been ……… of the danger, but had taken no notice

13 I can’t……….with all that noise going on

14 ……… the weather, the event will be held indoors

A in view of B in so far as C in favour of D on the spot of

15 ……… exhibitions are like huge market places for the sale of goods and these are often called trade fairs

A Most of B A great many C A great deal D Many of

16 He longs……….to see his family again

A all at once B above all C all of a sudden D as a rule

17 This is the person who……… the news to my mother last night

18 He was……… toward her bad manners, but he couldn’t accept her constant swearing

A unsure B contradictory C tolerant D literary

19 His promotion to vice executive marked a distinctive………in his career

Mã ký hiệu

A-DH01-HSG12-V2-10

20 In order to avoid boredom, the most important thing is to keep oneself………

A occupation B occupied C occupant D occupational 21 The interviewer promised not to……… the source of his information A reveal B recall C retain D refer 22 Most homes now have numerous household………, from dishwashers to microwave ovens A devices B appliances C mechanisms D hardwares 23 Look! There is a………of ducks on the river A flock B herd C sheet D pile 24 Doctors’ salaries have risen substantially,……… nurses’ pay actually has not A or B so C and D whereas 25 ……… Civil War battles were fought in Virginia than in any other states A Many B much C More D Less II/ Supply the correct form of the words in capitals to complete the following passage (10 points). The (26)……….of the airplane is supposed to have made the world smaller Distances which in (27)………times would have taken months now only take a few hours In the event of floods, earthquakes and other disasters, (28)……….can be flown immediately to those in need Indeed, it is almost (29) ……… for the young person today to imagine a world without the airplane Except for a few primitive communities, we have all become (30)………to the airplane as part of the world we live in The (31)……….of the Air has certainly brought great benefit to Man And yet in some ways it has proved (32)……… For example, when we are (33)………by air we do not have the same opportunity to admire the places we pass as we do by train or car And so, perhaps, we miss a lot of (34)……… sight and scenes Even when we are at home we are (35)……….disturbed by the noise of aircraft overhead and sometimes begin to wonder if the airplane is such a benefit to mankind after all INVENT EARLY SUPPLY POSSIBLE CUSTOM CONQUER HARM TRAVEL BEAUTY CONSTANT III/ Some lines of the following passage are correct, and some have an unnecessary word If the line is correct, put a tick (√), if the line has an unnecessary word, underline it and put it in the space provided (15 points). Freshwater fish have a similar life circle to birds The female fish lays eggs but very few of species show any mother-care to their young Fish are cold-blooded creatures, so it is left as to the temperature to give the heat that is encourages the egg to hatch into the “fly”, which is the name given to young fish Small fish crowd together for protection and to learn all the other behaviour that is necessary for their survival Only very

few them learn to escape the attentions of larger fish or the many other predators who live alongside to water Fish continue to grow throughout the most of their lives Unlike animals or birds, there is no easily seen

child or adult part to their growing up Fish from healthy waters, where there is plentiful food, will reach to big sizes quicker than their less fortunate fellows, who strive to grow in a polluted stress of water The feeding style can be readily seen from the position of the each eyes and mouth on many freshwater fish Generally, those from fish that feed on ……√…………

36………

37………

38………

39………

40………

41………

42………

43………

44………

45………

46………

47………

48………

the bottom of the river or pond have mouths that curve to downward

Surface feeders have a more longer lower jaw 49……….50………

IV/ Supply the correct form of the verbs in brackets (10 points).

- Were you (51-see)……… someone drowning, what you (52-do) …

……… ?

- The crocodiles at the zoo look like statues They (53-lie)……….still for hours

at a time They have no need to move because they don’t have to run for food They

(54-feed)………regularly by the zookeepers.

- It (55-take)……… a while for me to notice, but then I did Everyone (56-stare)………at me What I (57-do)………wrong?

- She had a headache Otherwise, She (58- come) ……… with us.

- Does Dr Brown mind (59-call)………at home when his patients need his help.

- (60-prepare)……….for the exam, she confidently walked into the exam room.

QUESTION III: READING

I/ Read the passage and fill each blank with a suitable word (10 points).

MONEY Money is something we all take (61)……… granted in our lives Some of us may wish we had more of it but we all recognize it when we see it, whether in the (62)

……… of coins, noted or cheques It is difficult to imagine how people managed (63)

……… money In the earliest periods of human history, people used to exchange goods directly They would exchange things they had plenty of for things that they were in (64)

……… of For example, they might offer food for tools This method of exchange, which

is known (65)……… “barter”, has many disadvantages Certain goods may be difficult to carry, they may not (66)……….long, or may be impossible to divide (67)

……… smaller units It can also be very difficult to know the worth of something compared (68)……… other goods

(69)……… to historians, the first money, in the sense we understand it today, consisted of gold coins produced about 2,500 years ago Gold, being a very precious metal, was

a suitable material The introduction of gold coins was acceptable to everyone and they were still being used at the beginning of this century, although they have now been (70)……….by paper money and coins made of ordinary metals

II/ Read the following passage and choose the best answer, A, B, C, or D to each question (10 points)

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it Brand loyalty is perhaps the most important goal of consumer advertising Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to

make repeated purchases The quality of the product will encourage this, of course, but so, too,

will effective advertising

Advertising relies on the techniques of market research to identify potential users of a product Are they homemakers or professional people? Are they young or old? Are they city-dwellers or country-city-dwellers? Such questions have a bearing on where and when ads should be placed By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars

Advertising is a fast-paced, high-pressure industry There is a constant need for creative ideas that will establish a personality for a product in the public’s mind Current developments in advertising increase the need for talented workers

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non-working mother, and two children Research now reveals that only

about six percent of American households fit this stereotype Instead, society is fragmented into

many groups, with working mothers, single people and older people on the rise To be most successful, advertising must identify a particular segment and aim its message toward that group Advertising is also making use of new technologies Computer graphics are used to grab the

attention of consumers and to help them see products in a new light The use of computer

graphics in a commercial for canned goods, for instance, gave a new image to the tin can

71 What does the passage mainly discussed?

A How to develop a successful advertising plan

B New techniques and technologies of market research

C The central role of advertising in selling products

D The history of advertising in the United States

72 The word this in the first paragraph refers to………

A the quality of the product B effective advertising

C repeatedly buying the same brand D the most important goal

73 It can be inferred from the second paragraph that advertisers must………

A encourage people to try new products

B aim their message at homemakers and professional people

C place several ads in newspapers and magazines

D know about the people who will buy the product

74 According to paragraph 2, market research includes………

A studying television ratings

B hiring researchers with backgrounds in many fields

C searching for talented workers

D determining the price of a product

75 The author implies that the advertising industry requires………

A millions of dollars B a college-educated work force

C government regulation D innovative thinking

76 According to the passage, most advertising used to be directed at………

A working mothers with children B two-parent families with children

77 The word fragmented in paragraph 4 is closest in meaning to ………

78 The phase in a new light is closest in meaning to……….

A differently B with the use of color enhancement

C more distinctly D in a more energy-efficient way

79 Where in the passage does the author give an example of a new development in advertising?

A Paragraph 1 B paragraph 2 C paragraph 3 D paragraph 5

80 The following sentence can be added to the passage

Advertising is an essential part of the marketing process that can be tremendously influential in selling products.

Where would it best fit in the passage? Choose (A), (B), (C), or (D)

(A) Advertising helps people recognize a particular brand, persuades them to try it, and tries

to keep them loyal to it Brand loyalty is perhaps the most important goal of consumer advertising Whether they produce cars, canned foods or cosmetics, manufacturers want their

customers to make repeated purchases (B) The quality of the product will encourage this, of

course, but so, too, will effective advertising

Advertising relies on the techniques of market research to identify potential users of a product (C) Are they homemakers or professional people? Are they young or old? Are they city-dwellers or country-city-dwellers? Such questions have a bearing on where and when ads should be placed By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars (D)

QUESTION IV: WRITING

I/ Choose A, B, C, or D that best completes each sentence (5 points).

81 Jane changed her major from French to business ………

A with hopes to be able easier to locate employment

B hoping she can easier get a job

C with the hope for being able to find better a job

D hoping to find a job more easily

82 Truman Capote’s “ In Cold Blood” is neither journalistically accurate………

A nor a piece of fiction B nor a fictitious work

C or written in a fictitious way D nor completely fictitious

83 New York City’s central park is nearly twice as large………

A as second smallest country, Monaco B is the second smallest country, Monaco

C as is the second smallest country, Monaco D as is second smallest country, Monaco

84 ……… , I didn’t sleep a wink

A What with Philip snored at night B What with that Philip snored at night

C What with Philip all night to snore D What with Philip snoring all night

85 ………., she couldn’t see the back of her neck

A However, she held the mirror B However she held the mirror

C However did she hold the mirror D However the mirror she held

II/ For each of the sentences below, write a new sentence as similar as possible in meaning

to the original sentence, but using the word given This word must not be altered in any way (5 points)

86 She doesn’t think very highly of politicians

……….… (opinion)

87 If the butter is soft, it is easy to spread on bread

……….(softer)

88 She’s not sure whether she wants to marry him or not

………(second)

89 I’ve considered the advantages and disadvantages and I’ve decided to go

 ……… ….(weighed)

90 Her friends’ messages of sympathy helped her during her illness

………

(comfort)

III/ Write an essay of about 250 words about the following topic (10 points)

Many teachers assign homework to students every day Do you think that daily homework is necessary for students? Use specific reasons and details to support your answer

SỞ GD & ĐT NINH BÌNH

TRƯỜNG THPT YÊN MÔ B CHỌN HỌC SINH GIỎI LỚP 12 HƯỚNG DẪN CHẤM ĐỀ THI

Năm học: 2010-2011

MÔN: Tiếng Anh (Hướng dẫn chấm gồm 2 trang)

Đề thi gồm 100 điểm

Từ câu 1 đến câu 90, mỗi câu đúng được 1 điểm, bài viết luận 10,0 điểm

QUESTION I: PRONUNCIATION ( From 1 to 5)

QUESTION II/ GRAMMAR AND VOCABULARY

I/ (From 6 to 25)

6 C 7 D 8 A 9 A 10 A 11 C 12 D 13 D 14 A 15 B 16 B 17 C

18 C 19 D 20 B 21 A 22 B 23 A 24 D 25 C

II/ ( From 26 to 35)

26 invention 27 earlier 28 supplies 29 impossible 30 accustomed

31 conquest 32 harmful 33 traveling 34 beautiful 35 constantly III/ (From 36 to 50)

41 them 42 to ( water) 43 the 44 √ 45 to

IV/ (From 51 to 60)

51 to see 52 would (you) do 53 lie 54 are fed 55 took

56 was staring 57 had (I )done 58 would have come 59 being called

60 Having prepared

QUESTION III: READING

I/ ( From 61 to 70)

61 for 62 form 63 without 64 need 65 as

66 last 67 into 68 with 69 According 70 replaced

II/ (From 71 to 80)

71 C 72 C 73 D 74 A 75 D 76 B 77 B 78 A 79 D 80 A

QUESTION IV: WRITING

I/ (From 81 to 85)

Mã ký hiệu A-DH01-HSG12-V2-10

II/ (From 86 to 90)

86 She’s got a low opinion of politicians

87 The softer the butter is, the easier it is to spread on bread

88 She is having second thoughts about marrying him now

89 I’ve weighed up the pros and cons and I’ve decided not to go

90 Her friends’ messages of sympathy were a comfort to her during her illness III/ Essay writing: 10 points

CRITERIA:

- Introduction: + background knowledge

+ thesis statement

- Body: each paragraph has a topic sentence and relevant supporting ideas

- Conclusion: +summarize the main points

+ recommendation and/or speculation

- Language: + connecting devices

+ accuracy + style + modality and modulation