Apple presentation power point thuyết trình tập đoàn APPLE

INTRODUCTION ABOUT THE COMPANY The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the

APPLE INC PRESENTATION

MEMBERS OF “APPLES TEAM”

1 INTRODUCTION ABOUT THE COMPANY

2 INTRODUCTION ABOUT THE OWNER.

3 COMPANY PROFILE

4 LOGO AND LEADERSHIP

5 MISSION AND VISION

6 FINANCE AND ACHIEVEMENTS

7 COMPETITORS

8 SWOT ANALYSIS

1 INTRODUCTION ABOUT THE COMPANY

Apple is an American

multinational technology

company Headquartered in

Cupertino, California, that designs,

develops, and sells consumer

electronics, computer software,

and online services It is

considered one of the Big Four

technology companies, alongside

Amazon, Google, and Microsoft.

1 INTRODUCTION ABOUT THE COMPANY

The company's hardware products include the

iPhone smartphone, the iPad tablet computer, the

Mac personal computer, the iPod portable media

player, the Apple Watch smartwatch,…Apple's

software includes the mac OS X and IOS operating

Systems …Its online services include the iTunes

Store, the iOS App Store and iCloud Other services

include Apple Store, Genius Bar, AppleCare,…

Apple was founded by Steve Jobs, Steve Wozniak,

and Ronald Wayne in April 1976 to develop and sell

Wozniak's Apple I personal computer, though

Wayne sold his share back within 12 days

Nowadays, Apple is the world's largest technology

company by revenue and one of the world's most

valuable companies.

2 INTRODUCTION ABOUT THE OWNER

Name: Steven Paul Jobs (Steve Jobs)

Co-Founder/CEO/Director 1996

1976-Born: 1955 , Los Altos, California, USA

Death: 2011  (Age: 56) -College dropout

-Perfectionist -Founded company with Steve Wozniak

2 INTRODUCTION ABOUT THE OWNER

“If you are working on something exciting that you really care about, you don’t have to be pushed The vision pulls you.” Steve Jobs

“Innovation distinguishes between a leader and a follower” Steve Jobs

3 COMPANY PROFILE

Apple Inc

Current

Profile

Name Apple Incorporated

Former CEO Steve Jobs New CEO Tim Cook Revenue 265,595 billion USD (2018) Area served Worldwide

Headquarter Apple Campus, Cupertino, California, United

States Total number of

employees 132,000 full-time employees

Other institutional 32.76% Mutual fund holders 28.90% Individual stakeholders 1.09%

3 COMPANY PROFILE

Macintosh , IPod, iPhone, iPad, Apple Watch, Apple TV

4 LOGO AND LEADERSHIP

“An apple, but with a bite taken out of it.”

Timothy Cook

CEO (2011-present) Previously VP Corporate Materials for Compaq

Computer Corp

COO for Intelligent Electronics

LEADERSHIP

5 MISSION & VISION

“Apple is committed to bringing the best user experience to its customers

through its innovative hardware,

software, and service.”

“We believe that we are on the face of the earth to make great product and

that’s not changing.”

phone manufacturer

In August 2018, Apple became the first public U.S company

to be valued at over $1 trillion

January 2018, more than 1.3

billion Apple products are

actively in use worldwide

Apple is ranked as the world's

most valuable brand in 2019.

according to Forbes

There are 3 main reasons that make Apple stand-out in recent

years :

The evolution of the iPhone

Service segment growth

Apple’s service segment has now become the only Apple cash mine behind the

iPhone

The "Other products" segment growth

The "Other products"

segment became a

prominent segment

for Apple in 2018

7 COMPETITORS

Apple Inc competitors in Computers

Apple Inc competitors in

Smartphones

Apple Inc competitors in iPads

8 SWOT ANALYSIS

Apple’s Strengths:

1 Most valuable brand2.Globally Iconic

3.Top Technology4.Brand Of Choice

5 Proficient Research6.Sustainability made Possible through Liam7.Expansion in services

Apple’s Weaknesses:

1.High Priced Products

2.Limited advertisement & promotions

3.Entering into area of competency

non-4.Incompatibility With Other Software

Apple’s Opportunities:

1 Consistent Customer Growth

2 Qualified Professionals

3 Expansive Distribution Network

4 Lack of Green Technology

5 Smart Wearable Technology

6 Utilize Artificial intelligence

Q and A

Answer : There are many reasons that make Apple successful include their quality products, innovative designs or maybe their manage strategies but we

found out 3 main reasons, especially in recent years that make Apple truly stand-out and be ranked in the most valuable incorporation:

Firstly, the iPhone version upgrade 2018 was a

successful year of Apple.

1 What makes Apple become the

most valuable company?

Apple that they marked the historic

company and launched the iPhone X which also costed 1000$ This iPhone increased the revenue to that goal

Secondly, Apple’s service segment has now become the only cash mine behind the iPhone

Finally, thanks to strong demand for the “Other products” especially Apple Watch and AirPods, Apple deserves to be at the top.

2 What does the Apple logo mean?

Answer : “An apple, but with a bite taken out of it.”

The bitten apple is a sign for the “promise of

knowledge” that an Apple user may gain from the

product.

3 Who is the biggest competitor of APPLE?

Why?

Answer : SAMSUNG Because Samsung is one of the most

formidable competitors of Apple in the smartphone market, Samsung is now better known for its galaxy smartphones The large screen smartphone device has grown to become one of the most favourite smartphones of a very large user segment

Moreover, lower prices are making Galaxy an attractive options against Samsung Apart

from that Samsung produces computer

peripherals Even if Apple is making a lot of money from its iPhone sales (141 Billion USD

in 2017), Samsung is ruling the smartphone market with its largest market share