Lecture Introduction to desktop publishing with digital graphics: Chapter 9 - Kevin Niemeyer

Business cards and stationery create a company’s visual message. A business package consists of business cards and company stationery that incorporate the company logo and have a consistent overall design. Chapter 9 - Focus on Teamwork. Skills you will learn in this chapter: work with groups, tools for teams, assign team roles, create a timeline, create a budget, design a logo.

Skills You Will Learn

Focus on Teamwork

Chapter

Projects

Skills You Will Learn

9

 Business cards and stationery create a company’s visual message.

 A business package consists of business cards and company stationery that incorporate the company logo and have a consistent overall design.

Create a Business Package

pg 377

Focus on Teamwork

pg 377

 Work as part of a team

A document that shows

when each stage of the

project will be completed

What Makes an Effective Team?

 Working as a group requires cooperation between group members, or teamwork

processes and large projects.

will be completed

team members work well together in order to complete the project on time

What is the purpose of a flowchart?

Work with Groups

The purpose of a flowchart is to break long processes and large projects into smaller steps and easily attained goals.

Work with Groups

What is a timeline used for?

Answer: A

Explanation: A timeline is used to show when each stage of

a project will be completed.

A to show when each stage of a project will be completed

B to break a project down into smaller steps

C to show which team members are responsible for which

parts of a project

D to list the final deadline of a project

 Identify software for teamwork

 Compare software features

You Will Learn To

Key Term

milestone

pg 381

Track Your Budget

 Microsoft Excel is a great tool for budgeting purposes.

How might a project manager use Microsoft Excel?

Tools for Teams

A project manager might use Microsoft Excel to break a larger milestone into smaller parts

Tools for Teams

Assign Team Roles

Assign Team Roles

Before You Begin Go to

Chapter 9, and choose

PowerPoint

Presentations to preview

the documents you will be

creating Also, use the

individual project Rubrics

to help create and

evaluate your work

Assign Team Roles

pg 382

In this project, you will…

 Use Microsoft Publisher to create a flowchart that divides the work and assigns responsibilities to group members based on their abilities and interests

Microsoft Publisher

APPLICATIONS USED

Assign Team Roles

pg 382 9-1

Check your work Use

Figure 9.5 as a guide and

check that:

 The boxes in the

flowchart are aligned.

Connectors are attached

to the correct boxes.

 Text is correct and

readable.

Boxes are filled with

colors that group related

tasks

Create a Timeline

pg 385

In this project, you will…

 Use Microsoft Publisher to create a timeline

Microsoft Publisher

APPLICATIONS USED

Create a Timeline

pg 386 9-2

Check your work Use

Figure 9.7 as a guide and

check that:

 The calendar only shows

the timeframe for the

projects.

 Tasks are logically

scheduled, using different

colors.

Create a Budget

pg 387

Crunch Numbers with Spreadsheets

 In Microsoft Excel, a user can use formulas in a spreadsheet so that numbers can be automatically calculated

Create a Budget

pg 387

In this project, you will…

 Consider the printing cost of publishing a set of marketing materials including the business package, brochure, and pamphlet

Microsoft Excel

APPLICATIONS USED

Create a Budget

pg 390 9-3

Check your work Use

Figure 9.13 as a guide and

check that:

Text and data has been

entered accurately and in

the current cells.

Calculations based on

formulas are correct

 Total costs are

calculated for paper, ink,

and the whole project.

 Rows 10, 20, and 22 are

light blue and currency

data is formatted.

Design a Logo

pg 391

Logo Guidelines

 Keep the design simple

 Create graphics as scalable vector images

 Use colors that can be reproduced reliably, and choose color swatches or custom colors, like Pantone

 Do research to make sure that the logo is unique

Design a Logo

pg 391

In this project, you will…

 Use Adobe Illustrator to create a logo for your company

Adobe Illustrator

APPLICATIONS USED

Design a Logo

pg 392 9-4

Check your work Use

Figure 9.15 as a guide and

Design a Business Card

 Lay out a business card

Design a Business Card

pg 393

Business Card Layout

 Business cards should be clear and easy to read and include all relevant contact information

 Company information includes the name, logo, tagline, and company address

tagline

A company’s slogan

(pg 393)

9-5

Design a Business Card

pg 393

In this project, you will…

 Create a design for a business card for the Director or Marketing

Microsoft Publisher

APPLICATIONS USED

Design a Business Card

pg 394 9-5

Check your work Use

Figure 9.17 as a guide and

There is sufficient white

space and the design

follows PARC principles.

Design Business Letterhead

 Lay out a letterhead

Design Business Letterhead

pg 396

Letterhead

 Company letterhead is used for all official correspondence

 A logo and company colors are often included in the letterhead

Design Business Letterhead

pg 396

In this project, you will…

 Create the business letterhead for Light Travel, again using the logo you created in project 9-4

Microsoft Publisher

APPLICATIONS USED

Design Business Letterhead

pg 397 9-6

Design Business Envelopes

 Lay out a business envelope

 Add a return address

Design Business Envelopes

pg 398

Business Envelopes

 A standard large envelope is 9 ½ inches by 4 ½ inches and should be formatted according to USPS guidelines for business mail

9-7

Design Business Envelopes

pg 398

In this project, you will…

 Complete your business package

Microsoft Publisher

APPLICATIONS USED

Design Business Envelopes

pg 399 9-7

Check your work Use

Figure 9.13 as a guide and

check that:

 Text and data has been

entered accurately and in

the current cells.

 Calculations based on

formulas are correct

Total costs are

calculated for paper, ink,

and the whole project.

Rows 10, 20, and 22 are

light blue and currency

data is formatted.

Perform a Mail Merge

 Import a data source

 Merge the data and envelopes

Perform a Mail Merge

Perform a Mail Merge

pg 400

Mail Merge

 The mail merge process requires a data source and a main publication

 You can create a data source within Publisher, or you can

import data from other applications

Perform a Mail Merge

pg 400

In this project, you will…

 Use an Access database table as the data source to perform a mail merge

Perform a Mail Merge

pg 402

 Managers use software such as Microsoft Word, Project, and Excel to communicate with their teams and track scheduling and budgets.

Future Outlook

 While companies are often in need of qualified project managers, they often promote people to the position within the company

Skills and Talents

Team Project Managers

Team Project Managers

Strategic thinking skills

The ability to meet

deadlines

Focus on Teamwork

Chapter Assessment

What is a tagline?

A tagline is a company slogan.

What does the mail merge process require?

The mail merge process requires a data source and a main publication.

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