Lecture Introduction to desktop publishing with digital graphics: Chapter 10 - Kevin Niemeyer

Chapter 10 - Creating marketing materials. In this chapter, students will be able to understand: Recognize consistent design elements, evaluate effective use of color, maintain consistency between documents, import and export style sheets, create a brochure, create the brochure interior,...

Skills You Will Learn

Unit 5

Projects

Skills You Will Learn

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 Businesses place advertisements based on their target audience.

 Advertisers need to consider cost, as well as media outlets, when advertising a product

Advertise Your Product

pg 406

Unit 5

pg 406

 Recognize consistent design elements

 Evaluate effective use of color

You Will Learn To

Key Term

Pantone

pg 407

What is Pantone?

Maintain Consistency

Pantone is a standardized color system that offers custom-color inks used in professional printing.

 Maintain consistency between documents

You Will Learn To

Key Terms

import

export

pg 409

Transfer Style Sheets pg 409

 Style sheets help keep designs consistent from job to job, designer to designer, and document to document.

 Style sheets can be imported or exported to use in a document

What is the primary function of style sheets?

Transfer Style Sheets

The primary function of style sheets is to help keep formatting consistent.

Import and Export Style Sheets

 Transfer style sheets in Microsoft Word

 Transfer style sheets in Microsoft Publisher

 Transfer style sheets in Adobe Illustrator

Import and Export Style Sheets

pg 410

Marketing and Advertising

 Marketing is a process that a company uses to develop, promote, and distribute its products

 Advertising is when a company pays a medium to promote its products or services

marketing

A process that a company

uses to develop, promote,

and distribute its products

(pg 410)

advertising

When a company pays a

medium to promote its

products or services (pg

410)

Before You Begin Go to

Chapter 10, and choose

PowerPoint

Presentations to preview

the documents you will be

creating Also, use the

individual project Rubrics

to help create and

evaluate your work.

Import and Export Style Sheets

pg 410

Marketing and Advertising

 Creating a brand is an important part of marketing and advertising

brand

A product identity (pg

410)

Import and Export Style Sheets

pg 410

In this project, you will…

 Learn how to import and export style sheets into different documents, using different software applications

Microsoft Word

APPLICATIONS USED

Create a Brochure

 Design the front panel

 Create the address panel

 Add styles to the back panel

Create images and

text relating to Mars

Create a Brochure

pg 413

In this project, you will…

 Begin a brochure for your Mars Quest travel business

Create a Brochure

pg 415

Create the Brochure Interior

 Add text and graphics

 Apply a style sheet

Create the Brochure Interior

Create the Brochure Interior

pg 416

In this project, you will…

 Complete the brochure that you started in Project 10-2

guides and check that:

The panels of the brochure

are placed in the correct

positions on the exterior and

interior.

The front panel has an

illustration designed in

Photoshop.

 The logo and company

slogan are repeated on the

brochure’s front panel and

address panel.

 The address panel has a

return address and a box for

the addressee.

 Headers and body text

have consistent formatting.

Design elements are

repeated on the exterior and

Design a Booklet

 Lay out a booklet

 Apply a master page

 Create a cover image

 Add a table of contents

 Import style sheets

Design a Booklet

pg 418

In this project, you will…

 Being an eight-page Mars Quest Travel Guide that provides important information for your customers

Design a Booklet

pg 422

Check your work Use

Figures 10.14-10.17 as

guides and check that:

 The pages in the booklet

are in the correct order

when it is assembled.

Design elements have

been applied consistently

using style sheets and a

master page.

 Images illustrate the

content and are sized

correctly and placed

effectively.

 Text is accurate and

grammatical, and sources

are cited correctly

Design Web Pages

 Create an image in Photoshop

 Format a Web page in Publisher

 Add pages to a publication

Design Web Pages

Web Design Versus Print Design

 A Web page is one file within a Web site

 The most important difference between Web and print pages is that Web pages are viewed on a variety of computers, at a variety of resolutions

Web site

A group of interlinked

files about a single

topics on the Internet

Design Web Pages

pg 423

In this project, you will…

 Being to design Web pages for your Mars Quest business

Design Web Pages

pg 425

Add Hyperlinks

pg 426

Benefits of Web Sites

 With Web sites, there are no printing or mailing costs

 Web sites make it possible to reach a wider group of people

 Web sites can contain a much larger range of information than print materials

 Web sites can attract potential customers with a splash page

splash page

The page where users

enter a Web site (pg

426)

Add Hyperlinks

pg 426

In this project, you will…

 Create pages for your Mars Quest Web site, including a splash page

Microsoft Publisher

APPLICATIONS USED

Add Hyperlinks

pg 429

Check your work Use

Figures 10.22-10.26 as

guides and check that:

The master page design

elements are applied to

each Web page.

In Web page preview,

the layout is effective and

the hyperlinks work.

 Text is readable with no

spelling or grammar errors.

Create a PowerPoint Presentation

 Import an outline

 Set up a Slide Master

 Add a Title Master

 Apply the master slides

Create a PowerPoint Presentation

pg 432

Plan Your Presentation

 When presenting on a computer screen, design your PowerPoint presentation as you would a Web page

 When using a projector screen, follow the Rule of Six

 Consider printing your presentation as a handout

Rule of Six

No more than six

words per line (pg

432)

Create a PowerPoint Presentation

pg 432

In this project, you will…

 Begin creating a PowerPoint presentation that describes your Mars Quest marketing campaign to your associates

Create a PowerPoint Presentation

pg 435

Create Images for a Presentation

 Add text to slides

 Take screen captures of documents

Create Images for a Presentation

pg 436

Plan Your Presentation

 Publisher 2003 allows a user to save a page as a picture

 In Illustrator, a PDF is like a picture of a document

 A screen capture is a picture of an image that is displayed on screen

Create Images for a Presentation

pg 436

In this project, you will…

 Add images of your marketing materials to the slides that you started in Project 10-7

Create Images for a Presentation

pg 438

Add Effects to a Presentation

 Add custom animation

Add Effects to a Presentation

pg 439

Animate Your Presentation

 An animation is an effect where elements on the screen move

 A transition is an animation that occurs between slides

Add Effects to a Presentation

pg 439

In this project, you will…

 Finish the PowerPoint presentation you worked on in Project 10-8

Add Effects to a Presentation

pg 441

Check your work View

your slides and check that:

 The master slide design

elements are applied to

each slide effectively.

 Images illustrate the text

and are placed effectively.

Text is readable with no

spelling or grammar errors.

 Animations have been

added to the presentation

 There is a strong demand for skilled Web designers.

Skills and Talents

Unit 5

Chapter Assessment

What does it mean to export a style sheet?

To export a style sheet means to send it out for use in another document.

What is the difference between a direct channel and an indirect channel?

In a direct channel, a company gives out materials directly to the consumer; in an indirect channel, a company uses a

“middle man” to distribute materials

Chapter Assessment

What is economy of scale?

Economy of scale refers to the production of large volumes

of an item, resulting in a lower cost per item

What is one benefit of businesses using Web sites?

Web sites allow businesses to reach a much wider group of customers

Unit 5

Projects Across the Curriculum

 Language Arts: Follow your teacher’s instructions to

form a team that is creating a marketing brochure for a local store or restaurant.

Project 2: Create a Math Study Guide

 Math: You want to help younger students who have

difficulty with math, so you have decided to create a visually appealing math study guide

Project 1: Create a Marketing Brochure

Unit: Projects Go to Unit

5, and choose Rubrics

Use the projects to help

create and evaluate your

work

Projects Across the Curriculum

 Social Studies: You and a partner are creating the

campaign materials for the city councilman (or woman) from your district You will create the designs for the councilman’s campaign poster and a banner.

Project 4: Create a Healthy Lifestyle Campaign

 Science: Imagine that you are part of a team promoting

a healthy teen lifestyle As a group, create a positive message to students by creating a newsletter and Web

Project 3: Market a Political Campaign

 Student Data Files

 Key Term Flashcards

 Reading Checks and Critical Thinking Activities

 e-Review Self Checks

 Worksheets

 Enrichment Activities