Lecture Introduction to desktop publishing with digital graphics: Chapter 4 - Kevin Niemeyer

Chapter 4 - Focus on design makeovers. In this chapter, students will be able to understand: Identify the steps of the design process, apply the design process, determine the client needs in relation to design, identify PARC design principles, evaluate design in a flyer,...and other contents.

Design with Microsoft Publisher

Skills You Will Learn

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4

Projects

Skills You Will Learn

Design with Microsoft Publisher

Unit 2

Focus on Design Makeovers

newspapers, including a masthead, articles with headers, and graphic elements.

 Businesses and organizations, schools, and individuals send out newsletters on a regular basis

Publish Interesting Newsletters

pg 148

pg 148

Design with Microsoft Publisher

Unit 2

Foundations

 Identify the steps of the design process

 Determine the client needs in relation to design

You Will Learn To

Key Terms

design process

client

pg 149

Why is the Design Process Like a Spiral?

 Like a spiral, the design process sometimes brings one back to the same place

How Do I Apply the Design Process?

 Creating a plan, which is driven by a client , is the first step in the design process.

 The second step is to develop the design plan.

 The final step is printing or publishing the design.

design process

A procedure that

takes a person

through the steps and

actions leading to the

best possible design

for a client or

audience (pg 149)

client

The person or group

of people for whom

you are designing a

publication (pg 149)

Design with Microsoft Publisher

Unit 2

Why is the design process more of a spiral than a list?

The Design Process Foundations

The design process is more of a spiral than a list because it sometimes seems to bring one back to the same place.

Assessment pg 150

What is the last stage of the design process?

Answer: A

Explanation: The last stage of the design process is

publishing or printing the design.

A publish

B plan

C develop

D research

Design with Microsoft Publisher

Unit 2

Toolbox

 Identify PARC design principles

You Will Learn To

What is Proximity?

 Proximity is how elements are grouped together on a page.

 White space is the blank area on the page that is often used to separate groups

Why Is Alignment Important?

 Alignment helps readers immediately see what information belongs together.

The blank area on the

page that is often

Design with Microsoft Publisher

Unit 2

Toolbox

How Is Repetition Used?

 Repetition creates harmony within a design, though overuse can make a design boring.

 For repetition to work, a central design element is needed.

How Do I Add Contrast?

 Using contrast creates visual interest and specific focal points

The use of design

elements that are

What are the four PARC principles?

PARC Design Principles

The four PARC principles are proximity, alignment, repetition, and contrast

Design with Microsoft

Publisher

Unit 2

PARC Design Principles

Which design principle involves the way elements are

grouped together on a page?

Answer: A

Explanation: Proximity involves the way design elements are

grouped together on a page.

A proximity

B alignment

C repetition

D contrast

Evaluate Design in a Flyer

Design with Microsoft Publisher Unit 2

Evaluate Design in a Flyer

pg 155

Arrange White Space

 Another term for white space is negative space

 White space should be active rather than passive.

negative space

The white space in a

document (pg 155)

4-1

Before You Begin Go to

Chapter 4, and choose

PowerPoint

Presentations to preview

the documents you will be

creating Also, use the

individual project Rubrics

to help create and

evaluate your work

Evaluate Design in a Flyer

pg 155

In this project, you will…

 Begin to apply PARC design principles to revise the format in

an International Food Fair flyer

Design with Microsoft Publisher Unit 2

Evaluate Design in a Flyer

pg 157

4-1

Check your work Use

Figure 4.4 as a guide, and

check that your flyer

follows the following

design guidelines:

There is proximity Text

is grouped logically

There is alignment The

flyer uses conservative

center alignment

There is repetition Fonts

come from related families

There is contrast

WordArt provides a focal

point

White space flows so

that it is easy to read the

information

Add Contrast and Focal Points

 Add a contrasting color

 Insert an Attention Getter

Design with Microsoft Publisher Unit 2

Add Contrast and Focal Points

Add Contrast and Focal Points

pg 158

In this project, you will…

 Continue revising the flyer that you started in Project 4-1, adding color and an attention getter

Design with Microsoft Publisher Unit 2

Add Contrast and Focal Points

pg 161

4-2

Check your work Use

Figure 4.10 as a guide and

check that:

The red spot color is the

same throughout the

document

The clip art color has

been changed to red and

is behind the WordArt

The text at the bottom of

the page is centered, red,

and italic

The Attention Getter is

sized and placed

according to the figure,

with red text and line

Apply the Golden Ratio

 Add a contrasting color

 Insert an Attention Getter

Design with Microsoft Publisher Unit 2

Apply the Golden Ratio

pg 162

The Golden Ratio

 The ancient Greeks believed that designs based on the Golden

Ratio were more pleasing than others.

 The Golden Ratio has the value of 1.618, meaning that the size

of the pattern always changes by that amount

Apply the Golden Ratio

pg 163

In this project, you will…

 Create an advertisement that uses the Golden Ratio to break the space into attractive segments

Design with Microsoft Publisher Unit 2

Add Contrast and Focal Points

pg 166

4-3

Check your work Use

Figure 4.16 as a guide and

The bulleted list aligns

properly in three columns

The diamond attention

getter is white with black

text and a black border

Apply Styles in a Flyer

 Apply PARC to a list

 Apply style sheets

Design with Microsoft Publisher Unit 2

Apply Styles in a Flyer

pg 167

Style Sheets

 Style sheets are useful for applying repetition to a document.

style sheet

A tool that allows a

user to save the name

of a style and its font

typeface, size, color,

alignment, tab stops,

margins, and leading

(pg 167)

4-4

Apply Styles in a Flyer

pg 167

In this project, you will…

 Use style sheets to make a business flyer more visually appealing.

Design with Microsoft Publisher Unit 2

Apply Styles in a Flyer

pg 171

4-4

Check your work Use

Figure 4.23 as a guide and

Font styles are applied

consistently for effective

repetition

The photo is sized and

cropped so that the design

is not too crowded

A scissors icon is placed

on the coupon’s cutting

line

Hyphenation has been

turned off, and no words

are split between lines

There are no spelling or

grammar mistakes

Revise a Tri-fold Brochure

 Import a style sheet

Design with Microsoft Publisher Unit 2

Revise a Tri-fold Brochure

pg 172

Import and Export

 A user can import or export a style sheet between files.

 Many companies use style sheets to create all official documents.

Revise a Tri-fold Brochure

pg 173

In this project, you will…

 Revise the exterior of a brochure

Design with Microsoft Publisher Unit 2

Revise a Tri-fold Brochure

pg 176

4-5

Apply PARC to the Brochure Interior

 Link text boxes

 Re-align orphan text

Design with Microsoft Publisher Unit 2

Apply PARC to the Brochure Interior

forward to the top of

the next page or

column (pg 177)

4-6

Apply PARC to the Brochure Interior

pg 177

In this project, you will…

 Revise the interior panels of the tri-fold brochure you began in Project 4-5

Design with Microsoft Publisher Unit 2

Apply PARC to the Brochure Interior

pg 179

4-6

Check your work Use

Figure 4.29 and 4.33 as

guides and check that:

The exterior has the front

panel on the right and the

back panel on the left

Alignment and font styles

are consistent

Contrast is used

effectively to call out

important information

Text flows between text

boxes in the brochure

interior, with no widows or

orphans

Apply PARC to a Web Page

 Resize a Design Gallery object

Design with Microsoft Publisher Unit 2

Apply PARC to a Web Page

pg 180

Computer Monitors Versus a Printed Page

 Screen layout is different, and screen resolutions may vary.

 Most computer monitors can only display 72 dots per inch.

 Not all computers use the same fonts.

 Web browsers share a common 216 colors If a Web page uses other colors, the visiting computer will substitute the colors, called dithering

Apply PARC to a Web Page

pg 181

In this project, you will…

 Redesign a Web site that discusses William Shakespeare, his life, and his works so that it effectively conveys the information included on the site

Design with Microsoft Publisher Unit 2

Apply PARC to a Web Page

pg 184

4-7

Check your work Use

Figure 4.38 as a guide and

check that:

The Web page is the

correct size for the monitor

display

Information is placed so

that it is easy to find

Objects are aligned ina

consistent manner

Contrast is used

effectively to call out

important information

Font styles are readable

and applied consistently

for effective repetition

The images are sized

and positioned so white

space can flow

Design for a Young Audience

 Lay out a booklet

 Position and resize graphics

 Apply style sheets

 Link text boxes

Design with Microsoft Publisher Unit 2

Design for a Young Audience

pg 186

Guidelines for Designing for Children

 Use a very visual design.

 Use large and simple fonts.

 Create more white space by using shorter line lengths and larger leading.

 Use a fun and friendly tone, with an appropriate reading level

4-8

Design for a Young Audience

pg 186

In this project, you will…

 Help your former fourth-grade teacher, Mrs Arias, redesign the monthly newsletter she creates for her students

Design with Microsoft Publisher Unit 2

Design for a Young Audience

pg 188

4-8

Complete Your Newsletter

 Insert a calendar template

Design with Microsoft Publisher Unit 2

Complete Your Newsletter

pg 189

In this project, you will…

 Continue the newsletter that you started to redesign in Project 4-8 You will use a template to create a calendar

Microsoft Publisher

APPLICATIONS USED

4-9

Complete Your Newsletter

inch sheet of paper

Text flows between the

first and second page

Images and text are

effective for a young

audience

Content is grouped in a

way that makes it easy to

Design with Microsoft Publisher Unit 2

Good design skills

and visual perception

Chapter Assessment

What are the four design principles known as PARC?

The four design principles known as PARC are Proximity, Repetition, Alignment, and Contrast.

What is the difference between an orphan and a widow in text layout?

An orphan is a line from the beginning of a paragraph that is left at the bottom of a page or column A widow is a line from the end of a paragraph carried forward to the top of the next

Design with Microsoft Publisher

What is one way to create an entry point for a reader?

One way to create an entry point for a reader is through the use of contrast

Projects Across the Curriculum

 Science: Your science class is sponsoring a Night of the

Stars event where you will set up telescopes to see astronomical sights Create a flyer advertising the event.

Project 2: Create a Personal Budget Planner

 Math: Use your newly acquired design skills to create a

budget planner.

Project 1: Create a Flyer with Tear-offs

Unit: Projects Go to Unit

2, and choose Rubrics

Use the projects to help

create and evaluate your

work

Design with Microsoft Publisher

Unit 2

Unit Assessment

Unit

Projects Across the Curriculum

 Social Studies: Create a tri-fold brochure for a travel

agency that specializes in time-travel tours They want top include a coupon for booking a trip with them

Project 4: Add Hyperlinks to a Web Site

 Language Arts: Complete the Shakespeare Web site

you started in Project 4-7 Add a page and hyperlinks for each button on the home page

Project 3: Create a Brochure with a Coupon

2

Go to http://www.glencoe.com

Online Learning Center

 Unit Activities

 PowerPoint Presentations

 Student Data Files

 Key Term Flashcards

 Reading Checks and Critical Thinking Activities

 e-Review Self Checks