Lecture E-commerce and e-business for managers - Chapter 18: E-publishing. This chapter includes contents: Electronic publishing, self-publishing, print on demand, e-publishing: related hardware and technologies, online news services, e-zines and online magazines, future of e-publishing.
Trang 118.7 eZines and Online Magazines
18.8 Future of ePublishing
Trang 2• XrML could make security and copyright
concerns disappear
Trang 3• Breakeven point
– The exact point when revenues and expenses are equal
Trang 418.2 Electronic Publishing
• Major publishers will have to restructure revenue models to cover the resulting expense
• Traditional distribution providers and storage
facilities could also be hurt by a shift to electronic publishing
• Content creator
– The writer or author of content
Trang 518.2 EPublishing SWOT
Strengths Weaknesses Op portunities Threats
More control over final material
Hard to read Greater chance of being
published Ability to add multimedia to a publication
Copyright infringement
Higher royalties Amateur material is
so abundant, it is difficult to get noticed
Easy, less expensive distribution
Few sales in a saturated market
Shorter publication times
Consumers reluctant
to read from their computer screen
Subsidy e-publishing allows authors the chance to be published for a fee
Global availability
.
Trang 6• Used ASCII for uniformity
• Many epublishing sites offer Guttenberg texts at
no charge
Trang 7• Even without an ecommerce infrastructure e
matter can attract visitors
• Newsletters are a popular medium for self
publishing
Trang 1118.3 Steven King Self Publisher
Feature
Trang 1218.4 PrintonDemand
• Custom printing will make every piece of content available in a few minutes
• Bookstores and libraries could offer print on
demand services
• Printondemand could help prevent waste and reduce deforestation
• Barnes and Noble may begin offering printon
demand in their retail stores
Trang 1318.5 ePublishing Hardware, Software
and Related technologies
• Ebooks, personal digital assistants and the Web have transformed content creation and publishing
• Ebook
– A product which displays electronic content on a device the size of the average paperback book
• XrML will protect copyrighted material
• A standard epublishing format will be possible with XML
Trang 1418.5.1 XrML
• XrML
– The extensible rights markup language uses XML to define the usage rights of a particular document or product
• Trusted System
– Products such as VCRs, copy machines and printers which read and execute XrML rules
• XrML can be used to protect any digital product
be assigning specific user rights
Trang 15• Examples:
– Gemstarebook.com
– Openebook.com
– Peanutpress.com
Trang 1618.5.2 eBook Readers
eBook is one of many electronic book readers available. (Courtesy of Gemstar
TV Guide International.)
Trang 1718.6 Online News Sources
• The Web is a major resource for accurate uptotheminute news and information
• The Web is also a resource for rumors and false information
• Major news providers compete with individuals and small players online
• Examples:
– CNN
– ESPN
– Drudge Report
Trang 1818.7 eZines and Online Magazines
• eZine
– An electronic magazine usually focused on a small subject area
• eZines and newsletters exists for a broad range of topics
• eZines are a good way to get your products and services noticed
• Examples:
– Infojump
– Fool.com
– Slate
Trang 19• A convergence of media will enhance digital
publishing
Trang 2018.8 EInk
• EInk was created at MIT and allows text to be dynamically generated on thin media
Trang 2118.8 EInk