Who they are age, sex, education, economic status, political/social/religious beliefs Try imagining a prototype person who is your main audience 2.. What do they want and need3. ● Econom
Trang 1WAYS TO FIND YOUR AUDIENCE
1 Who they are (age, sex, education, economic status, political/social/religious beliefs)
Try imagining a prototype person who is your main audience
2 Do you have more than one audience?
3 What do they want and need?
4 Identify where your audience is and what they do
● Name the person: Võ Thị A.
● Give them an age: 19.
● An outlook on life: girl med hair normal.
● A job: student.
● A family: mom, dad, older sister.
● Economic status: Lower Middle Class.
● Political/social/religious beliefs: Not Interesting.
● A city to live in: Da Nang.
● Interests: Parkour.
● An Education: University Student.
● Do you have more than one audience? Yes, it’s above
50
● Why not list them all out? We have listed everything to
make a data sheet to look more broadly
● What is cool to these people: Everyone knows about
environmental pollution, and they want to join hands to protect it but don't know where to start
● What impresses them: the design convenient for users,
can be reused many times
● How do they interact: Make posters and post on social
media, such as, facebook, instagram or post on
environmental protection groups
Trang 2● Are they technical: yes.
● Are they sophisticated: Yes.
● Are they conservative: No.
● Are they radical: yes.
● What do they want and need? They want convenience
and need environmental protection
● What are they missing? A product with a reasonable price
and ensures environmentally friendly criteria
● What are their problems? Environmentally friendly
products are quite troublesome to bring And they often
forget to bring them when they go out
● What do they value? Environmental Protection.
● What is most important to them? Environmental
Protection
● What are they least likely to care about? Price.
● Where do they hang out?Coffee shops, restaurants,
clothes stores
● What activities are they taking part in? Parkour,
shopping
● Are they readers? not quit.
● Social animals? a dog or cat
● Do they have their own jargon? teen languages.