Write guest posts Guest posting on other websites exposes you to new readers on popular blogs, sends traffic back to your site, and quickly builds your authority.. It smartly gives away
Trang 1VAULT TWO: The 7'rajflc Vault Z E R 0 T H od
Trang 21 Write guest posts
Guest posting on other websites exposes you to new readers on popular blogs, sends traffic
back to your site, and quickly builds your authority (Check out the How to Guest Post for
High-Traffic Websites PDF in the Traffic Vault.) Here's a great example:
The 7 Things I Did To Lose 220 Pounds Without Dieting: This article has a great narrative
and stays at the right level of detail It smartly gives away the "what" without revealing the
"how." It also has a clear call to action (CTA) for readers to click back to his website
•
http://www mindbodygreen.comJ0-12098/the-7-things-i-did-to-lose-220-pounds-without-dieting.html
Never Stop lmptovingl
_., - - IQ.clwlliXflll,
The 7 Things I Did To Lose 220 Pounds Without Dieting
Trang 32.1nterview experts
One way to quickly create noteworthy content is to interview the experts in your space
Here's an email I received from another website pitching me to do a Q&A:
HiRamit,
I was wondering if you would be interested in doing a Q&A with [website]? You seem like
an excellent interviewee for our [category] piece
You can see a recent sample of this interview here: [ LINK ]
These Q&As usually rank well in the search engines and could be some good exposure for
you
If you're interested, I would be more than happy to hear from you!
Note how the email is brief, respectful, and says exactly what's in it for me
BJ Fogg and turned it into an opt-in offer Notice how instead of just "putting it out there," I
took the time to give my readers a list of things they'll learn in the interview
that combines tactics #1 and #2 Michael interviewed me, then published the interview as a
guest post on a huge website (ProBlogger) You can bet he got a ton of traffic from both
our sites!
•
htt p ://www.iwi ll teachyoutobl?rich.com / b log/case-study-how-ju li a-weot.from - 8 o-125-~r -hour/
Ramlt Sethi Exposed : How He Earns Mllllons Blogglng
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Trang 43 Create case studies
working with you, get their permission and write a case study about them Case studies are
great because they're both content AND proof that you can drive results
•
http:J/www.iwiUtE!'achyoutobcYich.comlblog/c.ne*study-how-julia-went-from-8-to-125-per-hour/
Julia mil!M 5200 fOr her flrtt two-houf n
~~wed~~ "I used thoexactsame~t- 1t'1
P<Jf:lt ~·So I like dcit!a -klnas because I can malce
a1COrld aoll'la 'Oh lhl! is so IVeat afld peeple tip really well At
OM -t tlw!y palCI 11'16 S200 fot 1M two-hour and I ~
$300 '"tipS."
1M it t.L.WTIS out IN bia money bIn ~nUOM
martr.~Jna people putdna on conventJons near mt apattrn~~nt
Thoen I started reac:hlna cut to them one by one These 8U:I'S ate 4lleady S()efl(f>na ~M&If not hundr6ds of thousands of
(fOI.Vs M t i l e - so wN.t's anotiW!t toor ~d buclc:!l?
And With d rrry rwm mar~na.l used my Earn1K scnPt- t 's II"IY litue Silver bullet."
guest posts on my blog (usually in the form of easy form interviews that took little time to
prepare) This is totally win-win: Every entrepreneur loves exposure, and was able to share
valuable content with my readers
5 Encourage user-generated content
you! In my Money Diaries series, I encouraged readers to log their spending and then send
their diaries to me (with their permission to share) All I did was simply pick the best and
publish it them This ended up being some of my most popular content ever
Trang 56 Analyze what others do well
did an in-depth analysis of my website and business This is smart for a number of reasons:
First, someone searching for my name might stumble upon his post Second, it catches my
attention (via Google Alerts) and increases the chance that I might link to or reach o t
to him
•
http://b l og.vidQorrui t.c om / ramit-sethi-mini /
1 - dolflQ ~~~ lodll)l for-0101¥~ ~o!/11 pott lrld · - ~
8fl ~ lloCtlc IA6d b)' R.ttl s.cr Thla UICtlc produced etlfl tCC'I "'
4lm&lla kw hiS Qt tN01 500 CCJI'IItiWtlt W -.IN~ ~ty back Ink$
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analyzing others can get you traffic, even if they're in an entirely different eld This person
(who has an amazingly well-positioned style website) did a style analysis of two popular
online marketers, Derek Halpern and Pat Flynn Derek then shared the link on his Face book
page
Trang 67 Review other products & services
Book Review on Performance Chasing and Market Timing: I used to write reviews on books
I found really interesting For this review, I took it a step further and coordinated with the
publishers to send me a free copy (which I then gave away to my readers)
You can also monetize reviews by adding affiliate links (e.g via Amazon Associates) Be sure
not to overdo this, though, or you'll fall into the trap of becoming another low-value affiliate
review site
8 Do a teardown
The Saddest SaaS Pricing Pages of the Year: This is a great article that not only critiques
current industry practices, but also educates its readers and establishes the writer as an
expert
http://blog.pricointolligently.com/blog/bid/192297ffho-S•ddest-S••S-Pricing-Pages-or.tllo-Ye•r
overcoming the " Too Many Check Mark$ " Ptoblem
If )QI ' Ill I ptUCU:Ji l*llln l !1QDn 'IQ(Ill P'1W ~ OIIMit/ lllt1IJie IIIIUI Ni )IIIII put <U 10 N 'fiO'Ia
(ll lni!WY).II)'IIU-\ ,.IWI!y 11'1 ,_._.)'Oil or.JIIoJ '*"' ,~· ,.'-""_.lilt
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Derek Halpern's Site Reviews: One of my friends, Derek Halpern, got considerable traffic for
his own website by diagnosing other people's websites on video This is an amazing way to
build traffic and credibility quickly: It's fast, it's easy (for Derek), and it's highly beneficial
for both the sites he reviews and their respective readers
Trang 79 Start a challenge
Set challenges that move your audience towards a specific goal The more results they get
so I recommend you do this only after you have AT LEAST 1,000 visitors/day Here are some
examples:
called Save $1,ooo in 30 days It got me the biggest boost ever up to that point in terms of
traffic and subscribers
•
http :// www.iwillteachyoutoberich comfb l og / announcing.tha-save-t 000-in-30-days-challenge/
Hope1\;lly i W1 11, too That's~ l w.t ~~ ,
IMI')'O<')eelso
Now what?
'thJs $1.VtS t.Omclr.ow , Saturday , N~ 1sa e~ bed< to mw:t _ " Ll l; t- ,wt~.com iiVIfYdlyforthl
-~
Nlllst of tips
T~tl l; 1\.Qc ,,r!ll::t- a:s for 1M! rut of tne1 'M!Cio
Tip 1112: rn )'OUr lhl:rr'nO~ tll1 down 3 degree TiD 1113: ~ncll'w1a on aBly IQQ.IIy
T•P'fi4 ; '1'1 , 1)yo.,., fnen<l-.lnyourm.;;n,&s~cnp
Tip 115 : ()p~Jmia rfNfCC~ bill
np ·~ w.G ~ I)OO;CS to bocon'lll your cr.Y1111odi:C (li(KI
Til:! i17: Crcoll0 lol "Ng ~· dOitonc;G o wKj.,
T•P U ; IIT>'*""Cnt lila l'o lJI C.rte Method Tip 819; 01 1 tilly ftC'N ~ -non 11:0~ 110fl1Gl.lmi Clll:l
TlP 1!10 : t a tho f~; l't1Wards ftom)'OIJfc:rcdil c;ll<d,"'
TiD I ll: 1\r.:Wr Dol)' fLJtl n:o:AJ tJ<jQC ' <X CloUlcSCI ll)'t!&IA~
~~&.:~on
GREEN JUICE CHALLENGE: One challenge that's incredibly popular
on social media is the Green Juice Challenge People participate
which snowballed into a huge social phenomenon
Trang 810 Have a perspective
I went to this restaurant, Hu Ki chen, a Paleo restaurant Inside, they had screens sharing
their perspective on food For example, "Pull vegetables and fruits to the center of the
plate; push animal protein to the edges We don't want to push animal protein off the plate
altogether, but we're making plants the main event again."
The principle we can use here is to HAVE A PERSPECTIVE Ifyou find thatyourwayofthinking
contradicts common knowledge, talk about it! Here are some examples:
experts talk endlessly about frugality and saving money, I talked about spending more on
the things you love If a rich life to you means bu ing lattes, then do it
•
http://www.iwillteachyoutoberich.com/blog(save-on-coffee /
The psychology of cutting
back on lattes
0
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tt
1\oe ua :l.ed a~ g '' ns Instead l)f ~8$ Qn goooomje$5
$(T>4I) , _ lol<(t Ill\~
f'rulalill)l zealotsdon'L understat'oCi this al'ld i1CC\JSIIII"8 of
gasp IS It REAU.Y Lha1 ~to cut t>ackont.llili st.rtf1
~ Mll r.ghL In ee~ral pea~ ea:n'\ rnanaa111 their
~ And~ l t l Uxtf~l' , ,M!!I t O o tb.3ei< on
of advice that people in their 20's and 30's hear everywhere- "follow your passion." Instead,
he advocates having passion follow you
Trang 911 Give people a "Magic Bullet"
If you find that one piece of your advice resonates extremely well with people, turn it into a
"magic bullet" - a uniquely branded technique or solution that solves a common pain point
Here are some examples:
Tim Ferriss' Slow Carb Diet: What makes Tim's diet remarkable is the inclusion of a "cheat
day," and the success his readers have with losing weight
h t tp:./twww.fourhourw o c1c:week com / b log/2007 / G4/06/how-to-lose - 10-lbs-of-f,u- i n-30-d~ys-without - d oi ng-any-e-xe r cise/
technique helps my readers with jobs or consulting
businesses earn more money
Dave A prey's Bulletproof Coffee: "Bulletproof" coffee
is an unusual solution to your morning meal It keeps
you full until afternoon, requi es little setup, and
helps you lose weight
helps websites collect more email subscribers
( top image source )
Trang 1012 Share remarkable stories
http:ltwww.muala:body com/1/post/2013 / lOiw~come-to·masala-body html
Welcome to Masala Body
"" L ~"""" • t< t t tO
""-'<~' moro - : y - <trllf1CCI,
Welcome to Masala Body!
-Welt~ to MiKala Sbdy llo st <10 pounos ,g a busy worklf11! motller - and I now 1\aive so mucl'l
~et.netH.YI
I dllCUillefltl!'d al Ofn'lil ri!(j~ ullng out otdefs ilnd spK~flc ~ cl'tlnge~ I mad@ that Wl!!l!
key to Mlping me lose!
lost! WDighl and gmn
morn llnCI'gy nnd strang1h
Trang 1113 Present information in a new or interesting way
about business culture
•
http://g•pingvoid.com/blog/
AliT fOlt OFflt!S CUOlJS ~S • 1100115
The Internet is ready for a
new cultural shift Discuss
rErron e ous 8e ll ef": !he very first cartoon I ever
pub li sh e d onl i ne b<!Ck In 1999 54! ems l i ke a c oop l e
of ll f~ t i mes ago ll i < 1 One of the ear l y in ventors of
t o fedolm t nat thlng tha t blogg ln g was fors t
rhe m l ss 1 on of[ ]
14 Do something fun
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themselves approaching women Their YouTube channel quickly went viral, and they went on
to create a premium course
Trang 1215 Get people results
Teach your audience what they want to learn so they can get a specific result This can range
from simple how-to's to entire definitive guides or walkthroughs The more results you can
get your readers, the more they'll trust you and stick with you Here are some examples:
one are great for getting your readers quick results
(ectomorphs) on how to look more attractive to women It provides clear illustrations and
even cites relevant studies
•
http:Jibonytobeastly.com/ectomorph-Ciesthetlcs-fu i -Cirtic l ~/
ECTOMORPH AESTHETICS (lONG
ARnCLE)
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