Final report LUONG ANH DUC

This is the report detailing our creation of visual elements for a magazine interview and a talkshow involving a young Vietnamese artist, including the preparation, conceptu-alization, p

ART DIRECTION

Report | 2

CONTENTS

INTRODUCTION CONCEPTUALIZATION PROGRESS

FINALIZATION

03 05 09 12

This is the report detailing our creation of

visual elements for a magazine interview and

a talkshow involving a young Vietnamese

artist, including the preparation,

conceptu-alization, progress, the final results and the

lessons we learned during the course

Report | 4

PREPARATION

We started with a team of five

people With our teacher’s

guidance, we quickly assigned

each member’s role in the

team for better teamwork

Our copywriter is Đức for

his skillful use of English,

whilst Hải Đăng became the

graphic designer due to his

mastery of computer tools

Kiên and Dũng were pointed

as the stylists thanks to their

experience in photography

Finally, Hưng was elected as

the Art Director

To prepare for the forthcoming

interview, we tried to

researched as much as

possible, including an in-depth

report on each roles We also

tried to gather information

about five different famous

photographers to inspire and

prepare ourselves on what

to come when we do the

interview on the person

CONCEPTUAL-IZATION

Each member of the team

chose one young artist and

one magazine that they

want to write for, and pitched

those ideas to our teacher

After some discussions and

adjustments, we decided to

interview Đào Quang Huy, a

comic illustrator living in Hanoi

for a mockup physical version

of iDesign.vn, an online

de-sign-focused newspaper

Our copywriter is a big fan

of the artist, so he contacted

him via social media asking

for a interview appointment

The team then went on to

interact more with the artist,

having talked to him through

messages and phone calls

We understood that, from our

personal interaction and the

comics he drew, that Quang

Huy’s style would be a

combi-nation of retro and wackiness

From this point, we

brain-stormed other crucial

ele-ments such as the location

for the photoshoot, the color

palette and the typo At first

we would choose the walk refreshment booth as the location, but upon recon-sideration and Quang Huy’s own request, we decided to change it to his favorite coffee shop, and also made the color palette warmer

side-The team then proceeded

We created a list of questions

that we wanted to ask him

Quang Huy was sent this

list prior to the interview,

and asked to remove any

questions that were too

personal We respected

his request and decided to

remake the list

The questions presented here

are the final version In the

actual interview, however,

minor adjustments had been

made in order to reduce the

tension between the parties

1 First question, do you mind telling me when did you start to develop an interest in Art?

2 So for you studying Art major, was it a family tradition or just simply a decision of your own?

3 When it comes to Art, where did your inspiration come from?

4 In my opinion, I can tell there are a fair amount of personal jokes that you put into your comics And I have a feeling about these stories is that they were drawn to aim at the readers who have the same sense of humor as you Is it true or you just make them be- cause you like to?

5 During your time on the job, were there any specific events that you can’t forget?

6 Have you ever think of doing something different?

7 Have you ever have any objection from anyone like families, friends or acquaintances for studying Art major?

8 Were you inspired by someone to do this?

9 Have you ever fallen into the “endless trails”? I notice that you mentioned it in one of your comics and I’d like to know if you’ve ever encountered such situation.

10 Did your study at University of Industrial Fine Arts (UIA) affected a lots on you?

11 If you were not able to study Art, what’d be your plan B?

12.“Đào Quang Huy’s ultra-short comics” was a success project of yours Do you intend

to keep on making similar works or something else totally different?

Question list

Report | 8

We also created some

possi-ble page layouts to use during

the production of the

maga-zine Hardly any initial layout

were kept though, because

they do not work well with the

materials that we had

We went to scout the possible

locations for the photoshoot,

including both fancy coffee

spots and cheap refreshment

booth on the sidewalks But

somehow they all seem to be

too crowded, stiff designed

or simply lack enough light

sources

So we ended up considering

Quang Huy’s own

sugges-tion of a coffee shop near

his place It turned out pretty

well as the decorations of the

place suited greatly to the

color palette that we were

aiming We proceeded to take

a dozens of prototype

pic-tures to visualize the actual

shots planned for the

inter-view It was fun and helpful,

for it contributed greatly to

our efficiency during the real

appointment

Report | 10

The actual photoshoot went quite smoothly, for we had prepared quite extensively beforehand, with a list of necessary equipment readied

It was also because Quang Huy was so professional to the point that he could pose immediately without having to make any adjustment to his posture or facial expressions.The interview turned out to be just as well Our interviewer/copywriter Đức proved to be

a really big fan of Quang Huy, which made it easier for them

to exchange words The artist also gave his answers in a clear and to-the-point way, which helped made the whole appointment less tense All

in all, we considered this a success, for we were able

to wrap things up just in one morning

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FINALIZATION

Physical Copy

These are a couple of pages

of the physical edition of the

interview that we made

These nine pages were designed with the intention of informing the readers with Quang Huy’s work, as well as to maintain his artistic uniqueness through the retro-focused format

Report | 14

Online Copy

This is the online edition

of the same interview This version follows the same format of the iDesign.vn main website for posts

Report | 16Poster - A3 (29,7x42cm)

Brochure - A5 (14,8x21cm)

The Talkshow

We were also tasked with ating a marketing campaign for a talkshow featuring the artist So we decided to take things a little bit differently, go-ing full on with pop-art design

cre-to fully cover Quang Huy’s comical aesthetic

Standee - 80x180cm

Mockups

Report | 18Banner - 820x312px

Avatar - 170x170px

Ad - 700x300px

Report | 20

EVALUATION AND

CONCLUSION

During the course, we have

learned many valuable

lessons, ranging from time

management to design

man-agement The general idea of

what Art Direction is is clearer

now

We thought that we did a

good job at preparing and

executing the photoshoot, as

well as the interview Things

went well and the final result

matched with our initial layout

and color palette Designing

the magazine article,

more-over, was another challange

that we had to overcome,

and we thought that we did

well enough The retro-driven

theme of the artist was

blend-ed well with his style of comic,

and the overall presentation

was not too terrible

The talkshow required a lot

more work, but we did our

best We pursued a

com-ic-book concept for this event,

and most of the time it went

well The only problem was

looking for the right specs of

different visual elements, as source trustworthiness can be questionable

Overall, we think that we did good as a team with a clear vision of art direction We would not have achieved this without any member and the guidance of our teacher

End of Report