FINAL REPORT

Graphic designers are visual communicators, who create visual concepts by hand or by using computer software.. 05 Create designs either by hand or computer software by select colours, i

ART DIREC

TIONChu Quynh Anh - GDH18297

Nguyen Duc Phuc - GDH18708

GRAPHERS RESEARCH

ABOUT

Andy Gotts MBE MA is

a photographer based

in London, England and

New York He is most

noted for his black

and white portraits of

Hollywood actors and

singers

Since 1990 Gotts’ work

has been published

of Arts by De Montfort University and he is a former President of the British Institute

of Professional Photographers

Gotts appointed MBE in the New Years Honours

2011

Andy usually uses either

very soft or very hard

lighting in his photographs

The lighting source would

be placed on one side or

in front of the model He

normally use three ELC

Pro HD heads, a softbox

or an Octa as his main

light source, maybe also a

grid on another light or a

on the upper part above the shoulder

Nong’ An, China At the

age of 17, he left his

hometown to settled

down in Beijing to study

marketing His college

work didn’t interest

him so - in order to kill

boredom - he bought

himself a small Minolta

point-and-shoot film

camera and taught

himself to use it

Ren endured a long

battle with cyclical

depression throughout

his life His struggle

eventually led him to

commit suicide on

February 23rd 2017 Rest

in peace Ren Hang

REN HANG

“Naked/Nude, Foam”

Fotografiemuseum Amsterdam, Netherlands

PutsetUnseen Exhibition Fund

2014Ren created several photographic series between 2008 and 2016

CAREER HIGHLIGHTS

Over the years, he gradually shifted from seemingly

candid shots of individuals nudes to sexually-charged

and explicit photographs, in which young naked bodies

interlaced with one another in uncommon settings and

complex compositions His models posed naked, in

impromptu choreographies, stacked like compression

PHOTOGRAPHIC ANALYSIS

sculptures, often contorted in unnatural shapes Their body parts were interlaced with flowers, hairs, and animals amongst other atypical props Ren combined indoors, outdoors, natural and urban environments to create a playful raw vision of young people, regardless their gender

When it comes to Ren Hang’s photography, there is no filter,

no photoshop, no luxury equipments “My camera is a very cheap film camera It’s very easy, you don’t need to do anything You just hit the flash”, said Ren

He was also known for his distinctive speed, decisiveness, and spontaneity Right hand there, left foot there, body like this, he directed exactly on the composition, placement of bodies, how he’d wanted the image to turn out

Sex organs, breasts and butt holes were not covered up, but featured, or accentuated with props and close-ups In quick succession, naked bodies and

for his photography

which blends eroticism

and bondage in a fine

art context, with 500

photographic books have

been published

NOBU YOSHI ARAKI

1997 2008

Many musicians

such as Bjork,

Lady Gaga and

Sky Ferreira, etc

have served as his

models

Travis Klose,

an American director, recorded

a documentary about Araki called

“Arakimentari”, which discuss his personal lifestyles and arts

Araki was diagnosed with prostate cancer and was successfully cured Later on, Araki lost his right eye vision due to a retinal artery obstruction, therefore released

“Love on the Left

Eye”

2005

CAREER HIGHLIGHTS

PHOTOGRAPHIC ANALYSIS

For over half a century, Japanese photographer Nobuyoshi Araki has devoted himself to plumbing the depths of that which is most intimate – the invisible, intangible spirit that animates our very flesh In his hands, the erotic transcends the mere functionality of pornography and reveals the raw intensity of the emotional, physical, and

psychological self that gives sex its power

Araki freely uses different

cameras in his

compound-eye photographic techniques

Along with a medium-format

Pentax, his primary camera,

Araki keeps one autofocus

and another manual 35mm, a

mirrorless DSLR and a Polaroid

SLR on standby

Although they are only part

of his collection, one does not

often meet photographers

like him, who use these many

cameras to shoot one model

Regardless of subject, Araki

photographic style is to create

multiple works simultaneously

from a single model

ABOUT

Daniel Kordan has a

deep fascination with

the possibilities that

photography offers as

an expressive medium

Growing up in the

lake region of Russia

just south of Moscow,

Kordan’s niche is precise

- the art of landscape

2013 2016

National Geographic Russia

contest 2013

winner

Trierenberg Super Circuit Award for Best landscape photographer

Having publications

in such magazines as Digital SLR Magazine,

UK, Photography week, Photography Master Class, National Geographic, Discovery, etc

2015

CAREER HIGHLIGHTS

PHOTOGRAPHIC ANALYSIS

Kordan’s work is what we call “a travel motive” or a constant invitation

to anyone - photographer or not - to explore the world and to let themselves be moved by the magnificence that our planet has to offer

He is not a traditional landscape photographer that sets himself apart from human nature but, instead, he loves to show how the human presence resides inside the incredible, endlessness of nature itself

As an ambassador of Nikon,

he uses 3 Nikon DSLRs and Nikkor lenses To capture the beauty of the nature, he usually takes panorama pictures using long exposure method Also

he uses transitioning neutral density filters to achieve a gorgeous effect similar to a very natural HDR by slightly darkening the sky with a physical filter that become lighter towards the bottom

IN-DEPTH

ROLE

RESEARCH

DESIGNER

WHAT ARE THEY?

Graphic design is also known

as communication design

Graphic designers are visual communicators, who create visual concepts by hand or by using computer software They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics

WHAT DO THEY DO?

Graphic designers combine art and technology to communicate ideas through images and the lay-out of web screens and printed pages They develop the overall layout and production design

05 Create designs either

by hand or computer software by select colours, images, text style, and layout

01 Meet with clients or the

art director to determine the scope of a project

02 Advise clients on

strategies to reach a paraticular audience

03 Determine the message the

design should portray & sketch

images that identify a product or convey a message

04 Develop graphics and visual

or audio images for product illustrations, logos, and websites

06 Present the design to

clients or the art director

07 Incorporate changes

recommended by the clients into the final design

08 Review designs for

errors before printing or publishing them

Their work follows such steps:

WHAT IS THEIR MISSION IN CREATIVE INDUSTRY?

Work on projects with other graphic designers and

marketers, business analysts, writers, and programmers

Work closely with people

in advertising and promotions,

public relations, and marketing

Keep up with new and

updated computer graphics

and design software

Collaborate to produce

successful websites, publications, and other products

Able to create designs that are artistically interesting

and appealing to clients and consumers; produce rough

illustrations of design ideas

WHAT ARE THEY?

An art director is in charge of

the visual artistic elements in a

production This could be a film,

play, animation, or anything else

creative where artistic visual

effects are used

In the advertising industry, an

art director is responsible for

generating visual concepts in

response to clients’ briefs This

covers all media platforms:

• Digital communications,

websites, mobile apps and emails

• Marketing materials

• Press advertising

• Television and video

• Logos and branding

Often working in partnership with

a copywriter who produces the

written content, the art director

will seek to influence changes in

audience behaviour through ideas,

creativity and the use of media

ART DIREC TOR

WHAT DO THEY DO?

Ensuring a high standard

of visual execution across all

media and campaigns

Translate the targeted mood and

message into objectify elements of

art and design, and then relay that

information to the art team

Introducing and applying expert

art direction to the visual elements

of creative projects

Inspiring and motivating

the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work

Taking ownership of the visual

Work with directors of other

departments and the head of the

project to make sure that the

creator’s vision is realized

Reviewing the work of

designers and providing direction and feedback

Uncovering new ways to

WHAT ARE THEIR REQUIREMENTS?

A strong knowledge of typography, image manipulation, illustration and animation

A broad understanding of marketing design and layout will also be

expected

1

The ability to generate a reliable supply of original ideas and visual concepts

The confidence to explain and support your thinking, both internally and externally

Flexible approach and willingness

to adapt your ideas to the needs of clients

An innovative approach to the media and the ways in which advertising is carried

A passion for advertising and commercial art

A keen eye for visual details and accuracy

The resilience to perform under pressure and deliver high-quality work to tight deadlines

High level IT skills in the latest art and design packages

A good awareness of digital media and evolving online plat-forms

There are many types

of stylists in the world and they all don’t belong to the fashion industry

Wardrobe stylist (fashion)

works in either TV, movies, or commercials

Personal stylist (fashion) works

close with their clients so revamp their wardrobe, also known as a closet consultant

Product

• Fashion laydowns mainly works

with clothing, accessories and jewelry

• Non-fashion layouts works

with products compositions during photoshoot

Prop & set stylist (fashion

& non-fashion): Only works

with the environment, they set the entire mood

Catalog stylist (fashion & fashion) In charge of arranging and

non-selling product, etc

Editorial stylist (fashion & fashion) focuses on editorials in

non-magazines, associate editor, assistant fashion editor, market editor

Fashion show stylist (fashion) works directly with

a designer to and or helps influence designs

Consultant stylist (fashion & non-fashion) entails one major

stylist possibly 3 total; consults with a designer or brand in the execution part of styling

PROPOSAL

FINALE

ARTWORK &

PERSONAL IDENTITY

Jin Nguyen is a creative designer who has huge impressions in different vast aspects in the designing industry

His personal image usually goes with the colour

black or dark toned colours Jin once shared to have loved science passionately and it has become an essensial part of him in analyzing

and solving problems when it comes to his design

2015 with the aim of

creating the largest

from big brands to

small brands all over

the world Inspiring

artists in the fashion,

design industry are

also featured on SNKR

Vietnam on every

publication

SNKRVN MAGAZINE

COLOUR SCHEME

SNKRVN can go from vibrant to the eyes of young generations to monotone depending on the article The cover otherwise is usually used with bright, fun colours

THE CONTEMPORARY CULTURE -

GREAT CULTURAL BACKGROUND is the

main theme in this upcoming publication have an extremely clear influence and connection,

contributing to shaping the lifestyles of today’s youth

WORKING PROCESS

36

• Idea: Showing the artist

personalities and work process through design and fashion

• Artist: Jin Nguyen

• Type of Magazine: Streetwear fashion

• Style: Minimalism, monotone

CON CEPT

INTERVIEW QUESTIONS (DRAFT)

How would you describe your style?

What and who has influenced your designs and creations throughout the years from the beginning of your designing job to now?

What are your ideas inspired by when it comes to designing for Hanoi-Riot?

What is your intention and vision for Hanoi Riot in the future?

What will your cherished and personal plans for the future be?

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MOODBOARD

40

Baskerville Old Face

42 PHOTOSHOOT

STORYBOARD

PHOTOS

46 46 MAGAZINE

LAYOUT SKETCH

FINAL MAGAZINE

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52

ADVER

TISEMENTS

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https://en.wikipedia.org/wiki/Ren_Hang_(photogra-ary

MER