Behavior in organizations 10th by greenberg chapter14

Organizational Culture, Creativity, and Innovation Chapter 14... Define organizational culture, and identify its core characteristics and the various functions it serves in organizatio

Organizational Culture, Creativity,

and Innovation

Chapter 14

Learning Objectives

1 Define organizational culture, and identify its

core characteristics and the various functions

it serves in organizations.

2 Describe the four forms of organizational

culture specified by the competing values

framework.

Learning Objectives

4 Define creativity and describe the basic

components of individual and team creativity.

5 Describe various approaches to promoting

creativity in organizations.

6 Identify the basic forms and targets of

innovation and the stages of the innovation

Organizational Culture

A cognitive framework consisting of

attitudes, values, behavioral

norms, and expectations shared

by organization members

Organizational Culture’s

Role

Organizational Culture

Forms

Transmitting Organizational

Culture

 Symbols

 Slogans

 Stories

 Jargon

 Ceremonies

 Statements of principle

How Organizational Culture

Changes

 Composition of workforce

 Mergers and acquisitions

 Strategic cultural change

 Responding to the Internet

Creativity Components

Creativity-Relevant Skills

 Break mental sets and take new perspectives

 Understand complexities

 Keep options open and avoid premature

judgments

 Follow creativity heuristics

Creativity Process

Training People to Be

Creative

 Encourage openness to new ideas

 Take time to understand problem

 Promote divergent thinking

Developing Creative Work

Environments

 Provide autonomy

 Provide exposure to other creative

people

 Allow ideas to cross-pollinate

Developing Creative Work

Environments

levels

Innovation Targets

model

Organizational Innovation Process

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