My community life user guide facebook june 2015

Nine million of those are daily active users with 7.3 million of them using the mobile app daily  The average Facebook user spends more than 40 minutes a day on Facebook  23% of users

Facebook User Guide

June 2015

www.mycommunitylife.com.au

My Community Life is supported by the Community

Engagement Team at Kingston Council

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Contents

5 Publish content on your Facebook page 15

1 Background

Founded in 2004, Facebook is a social network that allows family, friends and people with common

interests to connect, share and consume information, thoughts and ideas

Facebook provides an important opportunity for organisations to engage in meaningful two-way

communication with the broader community Facebook is also an essential component of communications strategies, with 93% of marketers using social media for businesses and more than 30 million businesses owning a Facebook page

Interesting facts about Facebook:

 Facebook has 1.3 billion active users as of June 2014 – that’s more than one in six people across the globe

 If Facebook were a country, it would be the world’s second largest – its users are greater in number than the population of India and only just shy of the population of China

 There are 12 million Facebook users in Australia – that’s one in every two Australians Nine million of those are daily active users with 7.3 million of them using the mobile app daily

 The average Facebook user spends more than 40 minutes a day on Facebook

 23% of users check Facebook more than five times a day

The benefits of Facebook for organisations:

 Marketing activities that could cost thousands of dollars can be achieved through Facebook for free or

a fraction of the cost

 Share photos and videos – a powerful way to communicate with your audience

 Raise brand awareness and promote positive word-of-mouth

 Targeted advertising

 Steer extra traffic to your website

1.1 BASIC NAVIGATION

Facebook icon and Home button

Clicking on the Facebook icon and the Home button will take you back to the Home page

Search

The search tool allows you to find people, pages, organisations and brands on Facebook It’s an important tool to help grow your page because you can share the posts of other organisations with similar values or like their post, which is a way for potential new fans to find your page

2 Introduction to Facebook pages

Facebook Pages are designed to allow businesses, organisations, brands and communities to connect

with users on Facebook Facebook Pages are highly customisable, allowing users to add software apps, change the look and feel of their page, conduct marketing campaigns, and share exciting stories to engage with millions of Facebook users

Updates on your Facebook Page will show in the News Feeds of your followers Not all followers see all posts Which followers see your posts depends on Facebook’s algorithm

3 A snapshot of a Facebook page

1 Cover photo This is people’s first impression of your business or organisation

2 Profile photo All your activity will be associated with your profile photo, not only on your wall but also in

others’ wall

3 Basic information A quick glance to tell people what is your business, where is it located and so on

4 Page title, like and check-ins Some stats about your page visit

5 Photos, likes, videos, and apps You can tell your audiences what interest you most by repositioning

items

6 Timeline Navigate to different part of your page based on time

7 Composer Share a link, upload a photo, or add a milestone on your wall from here

8 Pinned post Pin the most important post at the top of your page up to seven days and engage with

4 Setting up a Facebook page

4.1 ACCOUNT CREATION

1 Before you build your Facebook Page, make sure you have a Facebook account

Go to http://www.facebook.com/ and sign up using a valid email address

2 After you sign up, follow the prompts to fill out your profile information and upload a profile picture

Otherwise, skip these steps and finish them later

3 Click on the link in your registration email to finish the sign-up process After this, you have completely set

up your Facebook account and can create your Facebook Page

4 Go to http://www.facebook.com/pages Choose a category for your Page, and input the proper name for your business For local council pages please select ‘Government Organisation’

5 Add a description, website and confirm your organisation is real If you like you can skip these sections and fill them in later

Now you are the administrator of this page

4.2 ADD BASIC INFORMATION

This is the first step in adding detail to your Facebook Page Open the Admin Panel on the top section of your page, click Manage on the right hand side and choose Edit Page from the drop-down list

Fill out information under Page Info tab Accurate and detailed information will help to engage your

audience with you Facebook Page For example, make sure that your street address, town and postcode, telephone number, email are correct, so potential customers can locate you

Next, go back to your main page by clicking View Page Then click on the + Add Profile Picture and

upload your profile photo This should a high quality photo that represents your business, such as a logo Your profile photo needs to be at least 180 pixels wide

Your thumbnail picture will represent your page everywhere of Facebook, such as news feed, likes,

groups, and posts on other pages

Another feature in Facebook Pages is the Cover Photo This is the first thing people would see when they come to your page To upload or change your cover photo, simply click on the Change Cover button and

choose the photo either from local computer or your Facebook album You can also choose Reposition to drag and drop your cover photo to a best place

4.3 GET A CUSTOM USERNAME

You can customize your Page web address by selecting a unique username It will appear in the location bar of your browser after "https://www.facebook.com/" when you view your Page (ex: https://www.facebook.com/councilname

Adding a username to your Page makes it easier for people to find your business, brand or organization's presence on Facebook Your Page web address can be used in marketing communications, company website and business cards

To add a username to your Page:

1 From the top of your Page, click Edit Page

2 Select Update Info

3 Click Create a username for this page in the Username section

4 Enter a new username and click Check Availability

5 If the username you want is available, click Confirm to save it

Alternatively, visit https://www.facebook.com/username to create a custom username for your page More information can be found here https://www.facebook.com/help/409473442437047/

5 Publish content on your Facebook page

5.1 STATUS UPDATES

Now it is time to post something on your page Regularly posting content in the form of status updates, links, photos or video is most effective way of reaching your audiences

To write an original post or put up a link, simply type in the textbox under Status (1) tab in your Facebook

composer (2) and click on Post button (7) There are also options for posting Some of the more common options are

 Schedule a post – You can schedule a post to go out on a certain time (3)

 Targeting – Post can be targeted to users based on age, location, language, interests, gender, and relationship status Posts can still be seen by all users when they visit the Facebook page (4)

 Map – Where are you when posting this status update (5)

 Boost Post – You can boost your post to show up on news feeds of people who like your page and their friends (6)

Similarly if you want to upload photos and videos, you can click Photo / Videos tab in your Facebook

composer, choose Upload Photo/Video, choose the photo to upload, and then write a short description about your photo You can also tag the location and schedule the post

1

7

2

Step 1: Enter the details and the offer code if applicable

Upload a thumbnail of the offer and write some text about the offer Make sure you upload a compelling image, as this is the image that will be seen by your customers and prospects Also limit the number of claims and set an expiration date for the offer

Step 2: Set your budget and target audience

Choose your target audience and set a suitable budget for the campaign If the offer is targeted at a specific age group, location or any other variable make sure to include the targeting elements before posting the offer Facebook will show you an estimate reach based on your budget and target audience

Step 3: Select the More Options dropdown and complete the information

Some offers may carry terms and conditions that should be including in this step Additionally, a website link to redeem the offer and start date for the offer can be included here

Step 4: Check your registered email for a preview of the offer

Test all the links for the offer and review it before making it live

To learn more about offers please visit https://www.facebook.com/help/pages/offers

5.2.2 Events

An event can be created either through the status box of your page or by clicking on the Events tab on your page To ensure we use a list of all the event features, the instructions below relate to creating an event from the events tab on your page

Extend the page tabs by clicking on the extend button (1) and then on the Events tab (2) If there are no past events and option to create a new event will be given If you would like to copy a past event simply go

to the event and click on edit – copy this event

Add all the event details to the pop up box that appears and click on create Once you create the event you will get an option to edit the event further For example, you can add a banner photo, message guests, edit the host of the event and even share your event to your fans

5.2.3 Milestones

To add a milestone simply click on milestones and add the details Milestones are key moments you've decided to highlight on your Page Milestones are automatically expanded to widescreen and are visible to everyone visiting your Page

5.3 HIDE OR DELETE POSTS

You can hide or delete any posts if they are no longer relevant for your Page:

6 Interacting with people

People can like your page by clicking the Like button when viewing your page A key indicator of how

popular your Facebook page is that how many likes you get, or how many followers you have

By default, other people can post updates and upload photos to your page If required, you can disable this

function - see Edit Settings - General for more on this feature

Once you post something on your page, other people are able to like, comment and share your post The numbers at the right corner of each post represent how many people liked and shared the post

7 Highlighting and pinning posts

7.1 HIGHLIGHT A POST

You can now highlight certain posts (including photo, video and link) by clicking on the dropdown arrow

on the top right side of the post and selecting Highlight Highlighted content is displayed more

prominently, taking up the full width of your page Highlighted posts will attract more attention from your Facebook followers

Click on the star button again to remove it from your Page’s highlights – this helps you to focus the attention of your readers on a few key stories

7.2 PIN A POST

For important posts, you can also anchor these to the top of your page Click on the dropdown arrow sign

on the top right side of the post and then choose Pin to Top from the drop-down list

Now this post will be found on top of your page and stay pinned for up to 7 days If you want to put it back

to where it was, simply click on the pencil sign again and then choose Unpin from Top

8 Timeline

The Timeline format for Facebook Pages allows people to quickly navigate to different sections of your

page by the date or time that content was added Just click on the timeline on right top part of your screen and navigate to certain time period that interests you

9 Admin panel

Your Admin Panel displays notifications on recent activity on the page, including private messages,

people who Like the page, analytics (referred to by Facebook as Page Insights) It also allows you to edit your page, when you unfold the Admin Panel from the top right side of your page To remove the Admin

Panel, click on Hide to fold the panel up

If you want to receive email notifications when other people post to, leave comment on, or message your page, open the Admin Panel on the top section of your page Click Edit Page on the right hand side and choose Edit Settings from the drop-down list

Then click the General tab, check the box on Notifications, and click on Save Changes

You can also change permission settings like the minimum age required to see your Page, whether

everyone can post on your page, whether people can tag photos posted by you and so on

See all activities on your page

Check and reply to private messages See your stats

Get more likes and

see who likes your

page

You can also decide which pages you Liked will be featured on your page – allowing you to show your

support for other Pages Up to 5 pages will be displayed at a time Click on the More… option and selected Featured to manage which pages are featured on your page

Other people in your organization can be added as administrators of the Facebook Page too To do that,

go to Page Roles section and type in Facebook name or Email

10 Activity log

The Activity Log enables you to check all your Facebook page activities To access this feature, go to the Admin Panel on the top section of your page, click Manage on the right hand side and choose Use Activity Log from the drop-down list

Use the list on the left hand side to filter your activities by type, such as photo, video, comments and questions

You can also use the Timeline bar to navigate to any sections of you page of a certain time

You can also highlight, show, hide or delete any content of your page, directly from the Activity Log Click

on the pencil sign to the right side of each activity and select from the drop-down list

11 Facebook advertising

Facebook Ads help your business to reach potential customers, drive online sales and grow your follower

base Click on the Promote button in the right-hand side of your page and choose Promote Page You

can also go directly to https://www.facebook.com/ads/create and create an advertisement There are 6 major steps to creating an advertisement For the remainder of this training guide we will focus on the ad type ‘Page Likes’

Step 1: Set your budget and target audience

Start by choosing the objective of your ad Objectives can include options like increase page likes, get more visits to your website or make more sales via your site For more help on choosing objectives for your

ad visit https://www.facebook.com/help/197976123664242

Step 2: Add images and choose the Ad placement

Use up to 6 different images to create more ads in your campaign at no extra cost Variations allow you to