35 Phan Dinh Giot - Phuong Liet - Thanh Xuan – Hanoi - Actually contributed charter capital: 172.5 billion VND - Number of shares: 17,250,000 shares Business activities - Production and
Trang 1INTRODUCTION INTRODUCTION TO COMPANY X20
- Company Username: X20 Joint Stock Company
- The current form of ownership: joint stock company
- Headquarters: No 35 Phan Dinh Giot - Phuong Liet - Thanh Xuan – Hanoi
- Actually contributed charter capital: 172.5 billion VND
- Number of shares: 17,250,000 shares
Business activities
- Production and trade of garments, equipment and apparel, hosiery;
- Production and trade of textiles, dyeing, business supplies and equipment raw materials and chemicals for textile, dyeing;
- Import of product supplies and equipment for the production of more products to be produced;
- Export of products produced by the Company
A The process of formation and development
- The resistance against the French victory, the North was liberated Party and
Government policy to build a modern regular army To meet the demand for military uniforms on 18 May 02, 1957, "Workshop of carefully tailored", referred to as X20 - the predecessor of the Company 20 launch
- December 1962, the General Department of Logistics X20 tasked by the Defense Enterprise Regulation By April 1968, the General Department of Logistics 136/QD decision No 5 ranking for light industrial X Enterprise 20
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Trang 2-May 12, 1992 02, X 20 is factory converted into company X 20 July 1996, the Company established X 20 Knitting Factory, established in late 1997 Weaving Factory By this time, 20 companies have 02 manufacturing industries are mainly textiles and garments
- March 17, 1998, Minister of Defense issued the decision on the renaming of
319/1998/QD-QP X 20 Company 20 Company
- You IV/2001, 20 companies received 198 enterprises, 199 of the Company 198/Bo General Staff and the Company's factory 28/Tong Dinh Department of Logistics You receive more III/2003 Enterprise 20B, 20C from Hong Lam Company / Military Region 4 and garment factory Binh Minh from Vietnam Co., North / Military Region
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- Currently Corporation X20 is one of the textile enterprises with large-capacity
military strength of the textile industry in particular and Vietnam in general With these achievements in the last 50 years, the company has 2 times the honor of the Party and State granted the noble title "Labor Hero Unit" in 1989 and 2001
- July 1, 2005, the Defense Ministry decision 1360/QD-BQP number of shares of Company 20 of the General Department of Logistics
- On 25.03.2008 at the Hanoi Securities Trading, the Company held 3,445,300 shares auctions, the average successful bid was 10,019 VND / share
2 Functions and tasks
JSC X20 is a large state enterprisescale, production capacity leading textile -garment and textile Army - Vietnam -garment Products produced by the Company accounted for 50% of demand for clothing the country's armed forces with the brand has been firmly confirmed Moreover, the company has the key items brought its own strength in the economic market - such as clothing exports have compressor motor racing, Jackets of all kinds, the journalist, uniforms for organizations
3 Organization chart
The organizational structure of the Company are shown in the diagram below
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Trang 3Organization chart JSC X20
DEPUTY DIRECTOR
GARMENT
ENTERPRISE
OFFICE PLANNING OFFICE
TECHNOLOGY
OFFICE MPORT EXPORT OFFICE
OFFICE FINANCIAL-ACCOUNTING
GARMENT ENTERPRISE
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KNITTING ENTERPRIS
GARMENT ENTERPRISE BÌNH MINH
COMMERCIAL ENTERPRISE
DEPUTY DIRECTOR ENGINEERING
THE GENERAL DIRECTOR
DEPUTY DIRECTOR
OF BUSINESS
TEXTILE TRAINING CENTRE
X20 C ENTERPRIS E
X20B ENTERPRISE TEXTILE
ENTERPRISE
GENERAL MEETING OF SHAREHOLDERS
Nursery Schools
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4 Products and services primarily
- Textile: Fabrics carpentry of all kinds, all kinds of knitting fabric, socks, towels
- Articles of apparel:
- Serving Defence Force for winter, summer, picnic, shirts, clothing, militia, soldiers dress casually for troops
- Civil: Clothing of all kinds including soft cap, khaki pants, red shirt mi, sweatshirts, dresses, girls vest, girls velvet coats, jackets, women jacket, shirt types, the suit male, shirt mangto, children suits, uniforms for organizations, sports uniforms, the journalists, clothing of all kinds, cavat, monitor individual tulle, towels, raincoats, socks, t-shirts
- Exports: Clothing with compressor motor racing, Jackets of all kinds
II EXTERNAL ENVIRONMENT ANALYSIS
A Macro environment analysis
1.1 Advantages:
X20 Corporation is a large enterprisescale production capacity leading textile -garments in the textile industry and the Army - Vietnam's garment and 53 years with a long tradition and experience have long been the standard used in English and foreign, consumer confidence, create very favorable conditions in the consumption and market expansion This is one of the competitive advantages of the company In the textile industry enterprises of the prestigious competition for increasingly powerful Customers based on brand recognition of the company will tend consumer products company Consumption growth, the company has expanded production capacity On that basis, revenue and profit also increased The company implements the objectives of their competition, material and technical basis of the company gradually equipped with modern and complete through investment and development projects are underway With systems of this facility as the company has the ability to provide more diverse products with better quality to meet the increasing demands of consumers The company's products have better quality compared to competitors at home and abroad At the same time modern equipment also help companies increase productivity, help reduce costs, lower production costs Company's product diversity in types, meet the different needs of the market, consistent with multiple objects with different income levels Company
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products are registered standards: be gold Vietnam Quality Award, was named Top ten favorite medicinal consumer product quality is not inferior to the Company's competitors any competition This is the premise, a solid base for the race on the Company's_markets
Selling price of the Company generally consistent with the majority of consumers The company constantly strives to reduce production costs to create an important basis for increased profitability, increased competitiveness in the market
The Company, the management of product quality and emphasis often become routine The company applies a quality management system ISO9002 and is studying to apply quality management system of TQM The emphasis on quality management is also known factors that make for the company - that reputation is what creates competitive strength of the company
In addition, modern machinery and the company contributes to the quality management
in the company more easily, with a team of skilled staff to meet the demands of work
1.2 The existence of the company:
- About the product: It has been developing strategies to ensure the product but not the variety of items, categories, product design is not rich, not create a special impression In other words, the Company does not create a product differentiation factor for consumers
to distinguish business with competitors Currently the company mainly produces only serve national defense goods, Jackets of all kinds, garment processing for foreign partners These are shortcomings that need to overcome the company immediately to ensure diversity in terms of goods, product design, thereby improving the competitiveness of the company
Information about the competitors of the Company following the regular channels so often been slow, so have difficulty in coping with the competitive strategies of competitors This can be a huge weakness in the Company's competitive market The analysis of market information mainly based on the data distribution system The problem of information mining sector is not interested should not have long-term orientation certainly have not used the mathematical tools for analysis Marketing activities of the company is not all clear The Company's export is done
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primarily through intermediaries or outsourcing should just get back lost many companies Currently, the only company measures customer support but has no policies and specific measures to understand consumer needs and promote direct, direct access to foreign markets
Regarding the management apparatus: a bit cumbersome compared to a manufacturing enterprise, resulting in increased management costs, affecting the dynamics, compact in structure management In addition the company also no separate marketing department so that other departments in the company to undertake parts of the Marketing leads to overlapping functions, affecting the speed of decision making on investment business developed
* Cause:
- Objective causes:
+ The company has not really caught up with the transformation mechanism of the economy Therefore, the work culture in the company without the appropriate corresponding changes This is the general condition of the state enterprises
+ Due to the seasonal production, batch status should have created unstable labor,
therefore, not create a strong psychological message to employees
- Subjective causes:
+ Cost of products the company has also led to high prices of the Company greater
competition while profits will be lower, affecting the ability to compete on price The root cause of the problem that the Company shall be subject to the condition that the company also suffered huge cost of raw materials, interest payments lead to increased costs
Construction work and modify the consumption of materials is not yet adhered to the actual conditions, especially conditions of machinery, the production organization of labor and other factors
+ Due to machinery of the company is still pretty much obsolete machinery should have a large effect to labor productivity But with new technology lines, due to the limited
qualifications of workers and by the instability of the order, so it does not develop its full capacity of the machinery
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+ The lack of dynamism in business management in part because many companies lack the management staff of qualified, competent to meet the business requirements of
modern competition
+ Due to company depending on the material supplier should lead to a lack of initiative in production to the lack of initiative in production
Consumption problem: one of the shortcomings of the Company is not built to manage the market effectively The company has very little information about consumer demand for competitors The system collects feedback from customers almost no activity, so do not grasp the needs of customer tastes Consequently, there are still products that are not appropriate to the needs of consumers
With the international market: Company at a relationship so do not capture the market, mainly to go through intermediaries Reputation and brand the company's product has not been accepted in export competitiveness
2 Environmental analysis industry
With the guidelines, policies and measures of state intervention into the market,
depending on the specific conditions of each country and of the period in which state intervention vary Song of the main measures and common use are: tax incentives, price stabilization funds, subsidies, interest rates and the factors generated by the business environment such as providing infrastructure including infrastructure, political,
economic, social, technological All direct impact to the supply-demand relationship and the business environment of the company
- Political factor: In a decision dated 14.03.2008 on the approval 36/QD-TTg
Strategy Textile industry in Vietnam until 2015 and orientation until 2020, Vietnam aims
to develop Textile industry to become one of the key industries, key export meet the increasing domestic consumer demand to create more jobs for social improve
competitiveness, economic integration firm regional economy and the world Therefore, the Vietnam Textile and Garment industry in the future will be prioritized for
development Textiles is a sector which is sensitive in the trade relations of the country Vietnam's garment with low cost advantage just as competitive factors than exports from other countries, but also is limited by an importing country vulnerable to investigate and
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apply anti- dumping In 2007, Vietnam's garments were U.S made-dumping
investigation into this market Although the U.S has concluded that Vietnam does not make dumping into the U.S., but Vietnam's garment is being monitored when exporting
to America This will be a hard one for promoting export of Vietnam's garments in the future
- Economic factors: Most of the value of Vietnam's garment industry is coming from export activities to the fluctuations in exchange rates, inflation and the stability or degradation of the U.S economy will have major impact exports of the sector Currently, the U.S market is large exporter of garments from Vietnam The decline of the economy will be the world's largest importer makes the U.S look to the source of imported goods cheaper This could make Vietnam's exports difficult On the other hand, the decline of the U.S economy caused the U.S dollar depreciated against the currencies of other countries The depreciation of the dollar makes exports - the main revenue sources of the apparel business declined Meanwhile, the inputs of the garment industry is now largely imported and influenced by fluctuations in world oil prices The prices of inputs will cause the cost of business increases This also affects the profitability of the business including X20 Corporation Inflation also affects the performance of the apparel business Inflation makes the price of goods for domestic consumption increased To ensure the lives of workers and enterprises including Vietnam Garment Corporation X20 will also have to make higher wages to retain employees This action will contribute to the costs of doing business and essential for production costs of enterprises increased However, as production costs increased business competition may have difficulty re-export activities The reason is that the competition among garment exporters is fierce If the price of Vietnam's garments increased import competition partners will immediately redirect to other countries with lower prices, leading to export garments may fall
- Social factors: growing economy, life and the higher income people more
emphasis on its consumer products, including clothing In addition, trends and aesthetic tastes of consumers for apparel products also change continuously If the garment
enterprises, joint stock company focused on X20 is not proper for the design work will quickly be left behind in this fierce competition Chinese garments with price and styles varied, constantly changing and quite suitable to the tastes of Vietnam currently dominate the domestic apparel market However, Vietnam is still interested in the "food must wear
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resistance", so the product quality of domestic enterprises still widely used in Vietnam to find that X20 Corporation This is an advantage to companies and businesses in the
country wants to restore the domestic market of China is now being attacked and
dominated In addition, environmental factors are also countries, especially EU, notice requirements and strict controls on the import of garments The environmental
requirements for garments is often used is the EU's ecological production methods of environmental protection, labor conditions etc If you do not meet these requirements, the export of garments to the EU will be very difficult or may be fined
Reflected in consumer policy, foreign relations, situation in the country,
population growth, educational level, lifestyle factors the expression of consumer demand, are the real factors force for the Company Other factors remaining the only company to find out engineering surveys may be given a reasonable policy, in
appropriate channels circulated increase salability With the expansion policy of
diplomatic relations between our country today
- Factor technology: Today, the speed of rushing development of science and
technology, more and more new technologies for the production of goods with the
technical features of new and modern, high yield And with the tough competition in the market, with the increasing demands on the quality of consumer goods, the technological innovation is a necessity Outdated technology is one of the major limitations Vietnam's garment industry today Operation of the computer industry is now largely done
outsourcing to foreign countries or only produce simple products, but these products require high technology brings great value to not meet Therefore, if properly invested in technology, the garment industry of Vietnam may develop their potential and quality of labor
Each technology has environmental requirements on quality and goods, design, form and type of product that comes price; nature of environment-related technology and materials for producing products, investment and technology which prices are set Investment in high-tech machines help create products with higher quality, with high capacity, high speed, save a lot of input costs, which lower production costs, increase competitiveness competition in the market Therefore, to sustain its market share and expand market scale investment to develop the technology appears to be a matter of course
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