Facebook VN event facebook pixel final

Question: What kind of pixels does FB have?Ans: WCA Pixel, Conversion... Question: What are the differences between our pixels?... FACEBOOK PIXEL !functionf,b,e,v,n,t,s{iff.fbqreturn;n

Pixel / App Event

Question: What kind of pixels does FB have?

Ans:

WCA Pixel, Conversion

Question: What are the differences between our

pixels?

<noscript><img height="1" width="1" alt="" style="display:none"

src="https://www.facebook.com/tr?id=<PIXEL_ID>&amp;ev=PixelInitialized" /></noscript>

<noscript><img height="1" width="1" alt="" style="display:none"

src="https://www.facebook.com/tr?ev=<CONVERSION_PIXEL_ID&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1"

/></noscript>

Facebook Pixel

FACEBOOK PIXEL

<! Facebook Pixel Code >

<script>

!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;

n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','//connect.facebook.net/en_US/fbevents.js');

FACEBOOK PIXEL

• Default event: PageView

• 9 standard events - track conversions + optimize for conversions

Initiate checkout fbq('track', 'InitiateCheckout');

Make purchase fbq('track', 'Purchase', {value: '0.00', currency: 'USD'});

Complete registration fbq('track', 'CompleteRegistration');

fbq('track', 'PageView');

FACEBOOK PIXEL

or

FACEBOOK PIXEL

e.g fbq('track', 'ViewContent', {'key1': 'value1'});

What is the other channel that you

can tell FB about your users?

App Event

APP EVENT

- Create mobile app custom audience and Lookalike audience

APP EVENT

APP EVET

• Our Mobile SDK supports several standard events

• e.g Activated App, Search, ViewContent, AddToCart, Purchase, etc

APP EVENT

https://www.facebook.com/analytics/

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