Việc học tập và thực hiện các nghiên cứu khoa học rất khó khăn ở khâu tìm ý tường nghiên cứu. Vì vậy, file tổng hợp này trình bày các ý tưởng nghiên cứu trong lĩnh vực kinh doanh quản trị. Các ý tưởng này giúp các sinh viên chọn được ý tưởng trước khi thực hiện nghiên cứu khoa học
Trang 1The following titles are included to help stimulate possible research ideas You should not take the inclusion of a title as an indication of the quality of the title or any associated research project.
Accountability of accountants Activity-based costing systems in small and medium-sized enterprises: benefits and barriers for implementations
Analysis of transformation of legacy systems Competitor strategies in the mortgage market Could the application of finance management tools aid decision making within the building industry?
Do financial reporting and other available communication channels meet informational needs of stakeholders in Kazakhstan?
Factors influencing income generation through knowledge transfer: a case study of a university department
Foreign direct investment in Nepal: a case study of the impact on investment flows of perceived political instability in a developing country
Harmonisation of national accounting standards: debates and multinational enterprises
How can the finance function add value in tomorrow’s organisation?
How do financial services market to the ‘youth’ market?
Human elements in the budgeting process Intellectual capital as a challenge for accountants – its roots, measurement and recognition
Is the growth of the Islamic banking sector a credible threat to conventional banking?
Is there a funding gap for entrepreneurs? An analysis of the capital resources for funding the entrepreneurial venture
Latin America’s debts and the implications for its economies Measuring the business value of IT investments: a case study Pricing innovation: how might we value UK Biotech start-ups?
Revenue management from the employee perspective The cashless society – imminent reality or impossible dream?
The Chinese banking industry – reform and developments
Example research project titles Appendix 1
Trang 2The impact of the European Union process of membership on investment and employment in the tourism sector in Turkey
The implementation of principles of sound corporate governance within organisations
The importance of group personal pensions to individual employees at an organisation compared with company pension schemes
The reasons for non-adoption of activity-based cost management among manufacturing firms in Malaysia
To what extent can the effect of strategy on financial results be isolated and evaluated in [organisation name]?
Value added services (VAS) provided by UK life assurance companies for independent financial advisors: an exploration of their availability, quality and effectiveness in differentiating the life office
With ever-increasing improvements in modern technology, will a career in accountancy become a thing of the past?
An environmental analysis of Chinese jewellery market entry strategy Exploring consumer ethics: is there a relationship between organic food buyers and ecotourists?
Global warming: what does it mean for commercial insurers?
Green revolution in the consumer goods market – a consumer-led phenomenon
or the marketing industry’s profit-making creation?
How does recycled packaging in supermarkets affect buyer behaviour? A cultural comparison of Germany and the UK
How tourism in Oxford affects and is affected by the host population Sustainable consumption in Europe – barriers, fields and opportunities The evaluation of commercialisation of recycled plastics in the UK
To what effect will impending European Union environmental legislation affect the management of hazardous wastes in Europe? What are the implications for the marketing of clean environmental technologies?
To what extent do the actions and motivations of a mainstream entrepreneur differ from those working within the social enterprise sector? Are there crucial success factors that might encourage greater participation of entrepreneurs into the sector?
A comparative analysis of creative problem-solving techniques within British-based companies
A comparison between Japanese and Western leadership styles
A critical evaluation of performance management programs in three multinational organisations based in the Philippines
A critical evaluation of the development strategies of Chinese business consultancy firms (1985–2005)
A critical evaluation of the effectiveness of cross-cultural virtual teams
Trang 3A study of women managers in international non-governmental organisations
An evaluation of a coaching project within a national charity
An investigation into the relationship between part-time employee turnover and working patterns in large city centre stores
An investigation of the influence of Chinese cultural values on employee involvement implementation.
An investigation of trainees’ expectations about lifetime jobs in large Brazilian organisations
Are local government performance management systems effective?
Becoming a manager – the development of management competencies for local middle-level managers in Taiwan-based enterprises in China
By outsourcing key activities, is the organisation in danger of losing its competitive advantage?
Cross-cultural issues in performance management Determining leadership development requirements for the UK management consulting industry
Do the disciplinary processes of the Institute of Chartered Accountants in England and Wales equate to best practice theory?
Does introducing change in small work groups change anything?
Effective leadership in times of rapid change: a study of the different leadership behaviours of first line managers and the effect on outcomes during the sales force restructuring
Employee attitudes towards commitment in a luxury sector in Thailand Employee socialisation and training in the effective use of empowerment Enhancing organisational performance and shareholder value through staff retention: the intellectual capital perspective
Expatriate managers in China Exploration of cross-cultural management – the way of managing multinational teams in Chinese-based enterprise
Filipino nurse recruitment, selection, adaptation and integration at a hospital.
A case study How can a balanced scorecard improve performance management?
How can international human resource managers effectively manage diversity
in multinational organisations?
How can multinational enterprises use reward to motivate their employees in different countries? A case study of a Chinese multinational enterprise in China, Japan and America
How do corporate trainers in Japan evaluate cross-cultural communication training?
How do inter-cultural factors affect negotiation? A case study
Trang 4How does the perceived value of company benefits change through the employment life cycle?
How effective are health and safety communication strategies in the UK construction industry?
How effective are virtual teams in a global organisation? A case study Human resource function and small businesses: to what extent does the realisation of the founding entrepreneur for the need of human resource management affect business growth rate?
Improving the corporate culture of knowledge sharing through the introduction
of collaborative tools: an action research study in a government office Influences of human resource practices in the ethnic minority business growth:
a study on recruitment, training and motivation International investments by Icelandic entrepreneurs: an analysis of human resource management practices in those investments
Leadership and initial recruitment in small firms Managing knowledge creation: an in-depth case study of knowledge creation during new technological development
Online/electronic selection methods Outsourcing call centres to India and its implications for Indian businesses and the economy
Performance appraisal in an engineering environment: a case study of politics and practice of an implementation of motor sport engineering services
Personality type differences and psychological contracts Resistance to change in a technological driven organisation Tacit knowledge management: ways of encouraging tacit knowledge sharing within an organization
Talent management: what are the factors that affect an organisation’s ability to strive for competitive advantage?
The balanced scorecard – the success factors and impact on an organisation The effects and implications of long working hours amongst retail management The performance of emotional labour by Taiwanese hospitality employees The relationship between the psychological contract and retention of staff The role of human resource development in organisational development in China The role of leadership in change management programmes: what constitutes
‘effect’ leadership?
The utilisation of formal and informal recruitment methods
To what degree does flexible working (flexi-time) act as an employee recruitment/retention tool in the public sector?
To what extent does network mapping give insight into relationship changes in
a pre- and post-venture company?
Trang 5To what extent is the 2006 age discrimination legislation likely to affect working practices?
What are the HR implications for career progression for female staff?
What are the major considerations in using appraisal as a mechanism for managing the performance of salespersons in the retail industry?
What investment are organisations making in retaining survivors of downsizing
in comparison to investing in outplacement for those made redundant and why?
What lessons in HRM can Russian medium-sized enterprises learn from their British colleagues?
What role does ‘intellectual capital’ play within an ‘offshoring’ operational strategy?
Why do expatriate employees quit their international postings prematurely?
An analysis of the requirements of start-up firms specifically in the technology industry and the services supporting these needs
An evaluation of the development of entrepreneurial activity in sub-Saharan Africa: the case of Cameroon
An exploration of entry strategies into foreign markets for SMEs in China
An exploration of the phenomenon of succession in family business Business networks and the factors associated with network participation and formation of small and medium-sized enterprises – the case study of small and medium software firms in Ho Chi Minh City
Chinese small business start-up in the 21st century Entrepreneurial management – exploring the attitudes to resources and resource usage amongst owner-managers and corporate managers Family firms and the effectiveness of non-executive directors: an assessment of the impact of non-executive directors on SME family firms, from the viewpoint
of the practitioners Franchise business – is it a successful way for organisations to grow in Japan?
Knowledge management in high-technology manufacturing sector SMEs: key strategies to maintain competitive advantage
Mapping out the ‘business evolution model’ for small firms in Pakistan by analysing the challenges they face during early growth
The rise in the number of female entrepreneurs: why is it happening and what problems are they facing?
Use of competitor collaboration in SME growth strategies within knowledge-based industries
What mechanisms can entrepreneurs instil within their companies to enable growth? Structuring the small to medium-sized enterprise for growth Why do family businesses struggle to survive across the generations?
Trang 6Women entrepreneurs – push or pull? Identifying the drivers that motivate women to become entrepreneurs
A comparative analysis of the multi-level marketing business model to the convectional small business enterprises
A comparison of marketing policy of independent schools in Iran and England
A critical analysis of marketing strategy of Indian organic tea exporters:
opportunities and challenges faced in the UK market
A study of consumer behaviour towards luxury products in the Polish market
A study of the effectiveness of marketing mix on buyer behaviour: a case study
of domestic (Thai) package tours
An analysis of tourist experience of heritage travel
An evaluation of strategies to implement customer relationship management systems
An examination of airline industry market segmentation and relationship marketing
An exploratory study of the successful branding strategies used for video games; a comparative investigation into games that became icons and ones that have failed
An investigation into international marketing communications, the management
of a global brand portfolio with reference to ensuring international brand consistency
An investigation into the factors that influence the decisions of Chinese students who come to the UK for undergraduate and postgraduate studies
An investigation of customer loyalty schemes in the grocery market
An investigation of the analysis of brand of Hong Kong since Special Administrative Region status
An investigation on the critical success factors for the design of 3G mobile services
Analysis of consumers’ behaviour in a clothing department with a view to encouraging brand loyalty
Attaining and retaining customers in the Chinese life insurance industry through relationship marketing – a cultural perspective
Consumer behaviour and marketing strategy for UK retail companies in Taiwan Customer loyalty in the hotel industry: the role of customer satisfaction and image
Customer relationship marketing and branding interface Does the use of humour in advertising achieve the main purpose of the advertisement?
Evaluation of customer buying motives in the Austrian market for sewing machines and iron-presses
Examining the attitudes of young people to the theatre arts
Trang 7Factors affecting patient satisfaction for cancer patients Factors influencing the demand for automated teller machines in Eastern Europe and strategic role of technological innovation in the Lithuanian banking industry
How can businesses continue to increase their use of the Internet for advertising while avoiding bad consumer response?
How do heritage publishers target their customers?
How does brand personality influence consumer attitudes in service industries? How does celebrity endorsement impact on brand image?
How important is consumer buyer-behaviour to the sales/market share of Spanish wines within the UK?
How price competitive is [organisation name]?
Influence of customer satisfaction on loyalty
Is the existing consumer behaviour decision-making model applicable to the world? A case of Japanese female decision making with luxury brands in Japan Marketing mobile phone services in the United Kingdom: what are the factors that affect customer switching behaviour?
Postmodern marketing and its implications for relationship marketing Reputation management – a 21st century definition and its potential impact on profitability in business
Retail marketing strategy of charity shops in the UK and the possibility of setting up charity shops in China
Reversing the innovation tide: strategy and market entry issues facing fast-growing SME software and technology companies entering the US market Role of loyalty programmes in customer retention in services industry The brand effect on consumer behaviour for laptop purchase in the UK and mainland China
The effectiveness of market entry via a wholly owned subsidiary within existing markets in choice and conceptualisation
The impact of brand servicescapes on consumer behaviour and consumption culture in Moscow relative to social class
The impact of culture on customer satisfaction The impact of generic drug sales on pharmaceutical companies – can branding prevail?
The implementation of marketing strategies within the UK gambling sector: a comparative study between online and traditional gambling establishments The implication of tactical pricing strategies on long-term profitability The importance of branding to new firms in emerging markets: evaluating brand equity within the electronic sports sector
The role, scope and importance of marketing in SMEs
Trang 8To what extent brand loyalty exists among Chinese consumers in car purchasing and the implication for car marketers in China
To what extent can internal marketing and increased motivation be used to improve customer service?
To what extent can the implementation of a support-driven CRM programme, within a medium-sized organisation, affect business performance and how can this be effectively measured in order to formulate a true impact analysis?
To what extent does client relationship marketing influence the loyalty of clients within the UK legal services sector?
Trust as a tool for the development of customer relationships Visual merchandising and atmospherics – what is the impact of visual, aural, olfactory and tactile dimensions on consumers and their behaviour?
What determines the image of South Africa?
Which brand strategy would be more appropriate for a luxury goods industry launching new products?
A comparison of the complexities in footwear supply chain management in Turkey and Western developed countries
A review of the key elements of business to business (B2B) relationships in the
UK medical device industry
A study of how Brazilian manufacturers in the food industry can best utilise supply chain management theory in order to be more closely aligned with European customers
An investigation into how the management of technical and cultural change can have an effect on the organisation
Are Internet use, communication and ethical concerns dynamic operatives in supply chain management?
Business process re-engineering for financial services: strategy formulation evaluating current practices
Can JIT be successfully implemented within service organisations?
Electronic data interchange (EDI) in the supply chain – the extent to which implementation of SEDI as part of a B2B e-business strategy has delivered on its promises
Improvement of quality management in Bosnia and Herzegovina with the aim of achieving total quality management
Is it possible to achieve total quality management and a high level of customer service within a commercial vehicle supplier?
Is there a link between benchmarking and total quality management (TQM)? Operations management techniques in small-scale manufacturing companies: a case study
Quality initiatives within the insurance industry The application of mass customisation principles in the mobile phone industry
Trang 9The issues for development of logistics involved in transportation of cars within Western Europe and Eastern Europe
The study of outsourcing supply chain management – third party logistics in the Chinese automobile industry
To what extent can outsourcing sales help to achieve rapid economic growth for a small business?
To what extent does an organisation’s culture penetrate its delivery chain and how does this impact on performance?
To what extent is reliability-centred maintenance practised at [organisation name]?
What determines success? A multiple case study to identify key success factors in project management
What is the effect of e-business on supply chain management?
What is the role of knowledge management during the transition to potential new service vendors?
Corporate social responsibility in India: its evolution, business imperatives and emerging trends
Corporate social responsibility: a move towards hybridised business structures Corporate social responsibility: winning the ethical debate with primary
stakeholders Ethnic minority entrepreneurship – Indian entrepreneurs
A critical analysis of key success factors of alliances and partnerships within the aerospace industry
A case study of Pakistan and India and an assessment of their business environment in attracting foreign direct investment
An analysis of the role of stakeholders in developing tourism destinations
An empirical investigation into franchising in the fast food retail sector in China
An evaluation of the enterprise architecture-based approach to aligning IT and business strategy
Are there different motivations between Western and Chinese investments in South Korea in relation to mergers and acquisitions?
Business barriers and trade expansion in the new European Union Can IS (Information Services) become a catalyst for change in an organisation? Change within the Scout Association – an interim critical evaluation of ‘Be prepared for change’
Competition in the telecommunication industry: a case study of the impact of foreign direct investment on the Thai telecommunication industry
Competitive forces and technological innovation: an analysis of how key technology trends will impact upon the competitive forces acting upon the broadcast sector
Trang 10Competitive positioning strategy for achieving competitive advantage: the literature review of assessing strategic concept
Competitive strategy in the Chinese fast food industry Consolidation of the Internet audience measurement and analysis sector through mergers and acquisition between 1999 and 2003: a case study Current issues in strategic alliances and mergers and acquisitions in three car companies
Defensive strategies against hostile takeovers Does contemporary interior design and architecture provide a competitive advantage?
EU Directive 2002/14/EC on information and consultation: an assessment of the implications for [organisation name]
How does government action on privatisation affect competition in liberalising economies? A study of insurance markets in the European Union countries How strategy is formulated in small start-up companies in Austria
How successful has the customer service of UK call centres off-shored to India been?
How town centre management helps traditional retailers reverse the declining business environment – a case study of Hsin-Chu City in Taiwan
IT offshore outsourcing – main drivers Myth, magic or fundamental principles: an evaluation of the creation of modern gurus
Partner selection of strategic alliance in the automobile industry Porter’s Five Fallacies – exploring the limits of Porter’s competitive strategies in
a game context Post mergers and acquisitions integration of corporate culture and brand management
Six sigma: critical success factors and action plan for implementation Soft elements of success and failure in the merger integration process Specialist retail in the e-commerce era: where to next?
Store location and store design of retailing industry in China Technological change in the music industry
Testing the proposition that strategic alliances are fundamental to sustainable international leadership: the Renault/Nissan alliance – a pattern for the future or
a one-off?
The alliance management process at the different stages of the strategic alliance life cycle – lessons to be learnt
The causes and effects of diversification in transition economy The challenges of the music industry – the afterthought of mergers and acquisitions: brand management