Test bank consumer behavior 10e schiffman kanuk chapter 10

A Intergenerational brand transfer B Peer socialization C Consumer socialization D Shared shopping experience E Family member socialization Answer: C Diff: 2 Page Ref: 305 AACSB: Analyti

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Consumer Behavior, 10e (Schiffman/Kanuk)

Chapter 10 The Family and Its Social Class Standing

1) Traditionally, is defined as two or more people related by blood, marriage, or adoption who reside together

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4) A husband and wife and one or more children constitute a(n)

Diff: 1 Page Ref: 302

AACSB: Analytic Skills

AACSB: Multicultural and Diversity

Skill: Concept

Objective: 10.1: Understand the changing nature of U.S families, including their composition and spending patterns

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7) Which of the following is true about gender roles in the modern family?

A) There is very little difference between working and non-working wives with respect to their purchases of timesaving goods

B) Husbands whose wives work take on more responsibility for household chores

C) The ultimate responsibility for household management belongs to the husband

D) The more traditional the divisions of household labor in a household, the higher the marital satisfaction is of the wife

E) Husbands of working wives make more purchase decisions by themselves

Answer: A

Skill: Concept

Objective: 10.1: Understand the changing nature of U.S families, including their composition and spending patterns

8) Which of the following is true of recent trends in the family?

A) The percentage of men and women either separated or divorced has declined

B) Households have increased in size

C) Household management now belongs to the husband

D) The percentage of family households with no spouse present has risen

E) Households with married couples with children are more numerous than nonfamily

D) Shared shopping experience

E) Family member socialization

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10) is defined as the process by which children acquire the skills, knowledge,

attitudes, and experiences necessary to function as consumers

A) Intergenerational brand transfer

B) Peer socialization

C) Consumer socialization

Answer: C

Skill: Concept

Objective: 10.2: Understand the socialization process and other roles of the family

11) Children perceive to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to for models of acceptable consumption behavior

A) their families; their friends

B) their friends; media

C) media; their friends

D) media; their families

E) their friends; their families

Answer: A

Skill: Concept

12) A is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual

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13) involves the transfer of product loyalties or brand preferences from one generation

to another

A) Intergenerational brand transfer

B) Peer socialization

C) Consumer socialization

Answer: A

Skill: Concept

14) Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up This is an example of

A) intergenerational brand transfer

B) peer socialization

C) consumer socialization

D) shared shopping experience

E) family member socialization

Answer: A

Skill: Application

15) Socialization is best described as

A) a one-way process whereby adults socialize children

B) a one-way process whereby children socialize adults

C) a one-way process that occurs only during adolescence

D) a one-way process that occurs only during adulthood

E) a two-way process in which the young person is both socialized and influences those who are doing the socializing

Answer: E

Skill: Concept

16) Which of the following attitudes and behaviors are family members likely to influence in preadolescents?

A) fashion

B) fads

C) personal style

D) what's "in" versus what's "out"

E) consumer behavior norms

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17) In the case of men's underwear, which is frequently purchased by women for their husbands and unmarried sons, the women are the .

Skill: Application

Objective: 10.3: Understand the dynamics of husband-wife decision making, as well as the influence of children in family consumption decision-making

19) Kim wants a candy bar and tries to convince her father to purchase one for her by threatening

to throw a fit in the crowded grocery store if he does not This is an example of which of the following tactics used by children to influence their parents?

Diff: 3 Page Ref: 312 Table 10.4

AACSB: Reflective Thinking

Skill: Application

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20) Billy tries to convince his mother to buy him a new set of markers by suggesting to her that his teacher said he needed them This is an example of which of the following tactics used by children to influence their parents?

Skill: Concept

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23) encourage children to seek harmony, but are nevertheless open to the children's viewpoint on purchases.

Skill: Concept

24) In terms of family consumption behavior, children of tend to have more influence

on purchases than do those of

A) consensual parents; pluralistic parents

B) pluralistic parents; protective parents

C) protective parents; consensual parents

D) conservative parents; consensual parents

E) protective parents; liberal parents

Answer: B

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26) Marriage marks the transition from the stage to the stage of the

traditional family life cycle

Skill: Application

Objective: 10.4: Understand how traditional and non-traditional family life cycles impact consumer behavior

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29) The birth of the first child marks the transition from the stage to the stage of the traditional family life cycle

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32) The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include .

A) changing economic conditions

B) earlier marriages

C) changing trends in home ownership

D) declining blue collar employment opportunities

E) the high rate of divorce

Answer: E

Objective: 10.5: Understand what social class is and how it relates to consumer behavior

34) Relative is a measure of the amount of economic assets an individual possesses A) wealth

35) is the process by which consumers endeavor to increase their social standing through conspicuous consumption and possessions

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36) Paul is an analyst at an investment bank He notices that many of the senior executives at hisoffice wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to more like those executives This behavior is known as .

Skill: Application

37) The choice of how many separate classes should be used to describe the class structure depends mostly on

A) which country we are conducting the research in

B) the amount of detail that the researcher believes is necessary for the study's purposes

C) the time allotted for the study

D) the budget of the study

E) the objective of the study

Answer: B

Skill: Concept

38) According to the measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others

Skill: Concept

Objective: 10.6: Understand the various measures of social class and their role in consumer behavior

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39) The feeling of social-group membership is referred to as

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42) To reach a desired target market, marketers match the socioeconomic profiles of their target audiences to the of selected advertising media

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45) In the context of consumption, it is the difference in that is an important

discriminant of social class between people, not the amount of income they earn

A) Social Stratification Theory

B) Chapin's Social Status Scale

C) Social Comparison Theory

D) The Index of Status Characteristics

E) The Socioeconomic Status Score

Answer: D

Skill: Concept

Objective: 10.7: Appreciate the distinctive profiles of specific social class groupings

47) Which of the following social class strata are typically conspicuous users of new wealth? A) upper-upper class

48) Which of the following class strata view work as means to "buy" enjoyment?

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49) Which of the following class strata constitute a major market for do-it-yourself products? A) lower-upper class

50) The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of

Skill: Concept

Objective: 10.8: Understand the "ups and downs" of social class mobility

51) The underlying rationale for is that "birds of a feather flock together."

Skill: Concept

Objective: 10.9: Understand the relationship between social class and geodemographic clusters

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52) Defining the middle class in the U.S has always been a challenge What has been adding to the challenge in recent years?

A) the global shrinkage of the middle class

B) the failing economy

C) the geographic shift from metropolitans to the suburbs

D) the fact that luxury and technological products are becoming more affordable

E) the expansion of educational opportunity

Answer: D

Skill: Application

Objective: 10.11: Understand the middle-class consumer

53) Downscale consumers are more brand loyal than upscale consumers because A) they have found the brand that satisfies their needs the best

B) upscale consumers are never satisfied

C) they cannot afford to make mistakes by switching to unfamiliar brands

D) they have loyalty towards companies that target them specifically

E) intergenerational brand transfer is more prevalent in these households

Answer: C

Skill: Concept

Objective: 10.12: Understand the working class and other nonaffluent consumers

54) Downscale consumers often spend a higher percentage of their available incomes on

than do their middle-class counterparts

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55) Lower-middle-class consumers' affinity for makes them prime targets for licensed goods

Objective: 10.14: Understand how social class is used in consumer research studies

56) Which of the following is true of social class as it relates to saving, spending, and credit? A) Upper-class consumers tend to use their bank credit cards for installment purchases

B) Young professionals perceive themselves as being average and have a strong sense of

uncertainty about the future

C) Lower-class consumers are more future oriented and confident of their financial acumen D) Lower-class consumers tend to pay their credit card bills in full each month

E) Upper-class purchasers use their credit cards as a convenient substitute for cash

Answer: E

Skill: Concept

Objective: 10.14: Understand how social class is used in consumer research studies

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.

57) In the WATCH MINI CASE, Bob's choice of an Icon wristwatch constitutes A) prestige

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58) In the WATCH MINI CASE, seeking a job with higher income and greater prestige, Bob is trying to exercise

Objective: 10.8: Understand the "ups and downs" of social class mobility

59) In the WATCH MINI CASE, Icon seems to be appealing to a target market of consumers seeking a wristwatch that provides

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PASTA MINI CASE: National Dining Company owns a number of different Italian food

franchises Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000 Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere These restaurants are opened in

geodemographic clusters composed of households earning over $150,000.

61) In the PASTA MINI CASE, National Dining Company segments its restaurants' target markets based on

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63) In the PASTA MINI CASE, Pasta Bowl's advertising is targeting families in the stage of the traditional family life cycle.

Diff: 3 Page Ref: 327, Table10.12

Skill: Application

65) In the PASTA MINI CASE, Armando's Italian Grille's target market is dominated by

members of which of the following PRIZM Cluster Segments?

A) middle age couples with working class jobs

B) privileged superrich families

C) lower income retirees

D) empty nesters settled in satellite communities

E) young, middle-class families

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