Test bank consumer behavior 10e schiffman kanuk chapter 12

A Lower, middle, and upper B Greek, Italian, and Russian C Eastern, Southern, and Southwestern D Female and male E Teenagers, Generation Xers, and the elderly Answer: E Diff: 1 Page Ref:

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Consumer Behavior, 10e (Schiffman/Kanuk)

Chapter 12 Subcultures and Consumer Behavior

1) In addition to segmenting markets in terms of cultural factors, marketers also segment

societies into smaller that consist of people who are similar in terms of their ethnic origin, customs and ways of behavior

Diff: 1 Page Ref: 372

AACSB: Analytic Skills

Skill: Concept

Objective: 12.1: Understand what subculture is and its relationship to culture

2) Nationality, religion, race, and age are examples of sociocultural and demographic variables upon which are based

3) Members of a specific possess beliefs, values, and customs that set them apart from other members of the same society

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4) A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a

5) When discussing subcultures, it is important to note that each individual could be A) a member of either the dominant culture or a subculture

B) a member of one subculture only

C) a member of two subcultures only

D) a member of four subcultures at the most

E) a member of many subcultures, as there is no limit

Answer: E

AACSB: Reflective Thinking

Skill: Concept

6) The proportion of non-Hispanic whites in the U.S population is projected to over the next several decades

A) mutually exclusive in terms of membership

B) a hindrance to market segmentation

C) dynamic and evolving

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8) are examples of subcultural categories based on age

A) Lower, middle, and upper

B) Greek, Italian, and Russian

C) Eastern, Southern, and Southwestern

D) Female and male

E) Teenagers, Generation Xers, and the elderly

Answer: E

Diff: 1 Page Ref: 375, Table 12.1

Skill: Application

Objective: 12.2: Understand nationality as a subcultural influence on consumer behavior9) are examples of subcultural categories based on geographic region

A) Lower, middle, and upper

B) Greek, Italian, and Russian

C) Eastern, Southern, and Southwestern

D) Female and male

E) Teenagers, Generation Xers, and the elderly

Skill: Concept

Objective: 12.2: Understand nationality as a subcultural influence on consumer behavior

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11) When it comes to consumer behavior, ancestral pride associated with is manifestedmost strongly in the consumption of ethnic foods, in travel to the "homeland," and in the

purchase of numerous cultural artifacts

AACSB: Multicultural and Diversity

Skill: Application

12) The Hispanic American market is an example of which subculture?

13) Ethnic clothing, art, music, and foreign-language newspapers are examples of that can be associated with national subcultures

Skill: Application

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14) Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts This is an example of a subcultural characteristic based on

15) In contrast to other American population segments, Hispanic Americans are A) more religious

16) Which of the following is true of Hispanic-American households?

A) Hispanic Americans tend to be members of smaller families

B) Hispanic Americans are less likely to live in an extended family household

C) Hispanic American households are less likely to contain children

D) Hispanics spend more time caring for their children

E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America

Answer: D

Skill: Application

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17) Despite the various countries of origin of Hispanic Americans, this subcultural group can be considered as a single market based on

18) constitute the largest Hispanic subcultural group

Skill: Application

19) In relation to consumer behavior, Hispanic consumers

A) prefer well-established brands

B) traditionally shop at large grocery chains

C) are price- rather than fashion-conscious when it comes to clothing

D) prefer frozen to fresh or prepared food items

E) tend to be impulse buyers

Answer: A

Skill: Application

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20) Of the indicators marketers have used to determine who is Hispanic, and

indicators are particularly appealing, because they permit consumers to define or label themselves

A) Spanish surname; country of origin

B) self-identification; Spanish spoken at home

C) Spanish surname; degree of identification

D) country of family ancestry; Spanish surname

E) self-identification; degree of identification

Answer: E

Skill: Concept

21) Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on

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23) Kosher seals on food items are placed to cater to a(n) subculture

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26) Caucasian, African American, Asian American, and American Indian are the major subcultures in the United States

Objective: 12.5: Understand racial identity as a subcultural influence on consumer behavior

28) Which of the following is true of the consumer behavior of African American consumers? A) African American consumers prefer generic products

B) African Americans are not brand loyal

C) African Americans tend to buy high fashions and name brands as "signals of their success." D) African American teens spend less on clothing and fine jewelry than other U.S teens

E) African Americans tend to make fewer trips to the grocery store during the course of the week

Answer: C

Skill: Application

Objective: 12.5: Understand racial identity as a subcultural influence on consumer behavior29) Which of the following subcultures spends more per week on grocery shopping than the rest?A) African Americans

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30) Which of the following is true of African Americans' in relation to marketing and media? A) African American adults tend to place a great deal of trust in African American-centric media.B) Major advertisers targeting the African American market find specialized agencies to provide

no benefit over general advertising agencies

C) Personal grooming and food products targeted to African Americans are best advertised through mass media

D) African Americans typically spend less time watching television than Caucasians

E) Few African Americans believe that most advertising is targeted to white people

Answer: A

Skill: Concept

31) On a percentage basis, which of the following is the fastest-growing American minority? A) African Americans

32) are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle

Skill: Application

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33) The largest Asian American sub-segment is the nationality

A) Asian Americans are largely concentrated in rural inhabitants

B) Fewer Asian Americans have Bachelor's degrees than non Non-Hispanics

C) Asian Americans are a single, homogeneous ethnic group

D) Asian Americans are the second-fastest-growing American minority on a percentage basis E) Asian Americans are largely family oriented

Answer: E

Skill: Application

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36) Which of the following is true of Asian Americans as consumers?

A) Asian Americans are less likely to own their own businesses than non-Asian American minorities

B) Most Asian Americans come from single-income households

C) Use of Asian American models in advertising is an effective way of reaching the Asian American market segment

D) Asian Americans tend to be less computer literate than the general population

E) Asian American households tend to be more female oriented when it comes to consumption decisions

Answer: C

Skill: Application

Objective: 12.5: Understand racial identity as a subcultural influence on consumer behavior37) The subculture that is furthest from being homogeneous is the subculture A) African American

Skill: Application

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39) Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based

Objective: 12.6: Understand age as a subcultural influence on consumer behavior

40) Also known as "echo boomers" and the "millennium generation," members of the subculture were born between the years 1977 and 1994

Skill: Application

41) The age subculture that is least likely to read newspapers and does not trust the stores their parents shop at is the subculture

Skill: Application

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42) Generation X is also known as the

43) Which of the following is true of the Generation X market?

A) Gen Xers are especially receptive to being singled out and marketed to

B) Gen Xers value salary over job satisfaction

C) The majority of Gen Xers are married

D) Gen Xers use the Internet more than any other age cohort

E) The majority of Gen Xers have earned a college degree

Answer: D

Skill: Application

44) The largest age subculture is the subculture

Skill: Concept

45) The term refers to the age segment of the population that was born between 1946 and 1964

A) Generation Y

B) Twixter

C) Generation X

D) Baby Boomer

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46) Which of the following is true of baby boomers?

A) Baby boomers are the youngest age cohort in America

B) Baby boomers are cynical and do not like to be marketed to

C) Baby boomers are consumption oriented

D) Baby boomers are more interested in possessions than experiences

E) Echo boomers are the most sought-after subgroup of baby boomers

Answer: C

48) Which of the following best describes Baby Boomers?

A) They are value oriented, weighing price-quality relationships

B) They rebel against image-building hype

C) They are price oriented, concerned about the cost of individual items

D) They are focused on conspicuous consumption

E) They are against branding

Answer: D

Skill: Application

Objective: 12.6: Understand age as a subcultural influence on consumer behavior49) Which of the following best describes Gen Yers?

A) Their purchasing behavior could be described as materialistic

B) They are focused on conspicuous consumption

C) Their purchasing behavior could be described as savvy and pragmatic

D) Their purchasing behavior could be described as narcissistic

E) They respond positively to image-building hype

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50) Which of the following best describes Gen Xers?

A) They are highly brand loyal

B) They respond positively to image-building hype

C) They are value oriented, weighing price-quality relationships

D) Their purchasing behavior could be described as narcissistic

E) They are against branding

Answer: E

Skill: Application

51) The annual discretionary income of seniors amounts to of the discretionary income of the United States

52) Research reveals that for older consumers appears to be more important in determining consumer behavior than

A) cognitive age; chronological age

B) generational age; chronological age

C) cognitive age; generational age

D) chronological age; cognitive age

E) generational age; cognitive age

Answer: A

Skill: Concept

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53) In relation to the Internet,

A) those over 55 are more likely than the average adult to use the Internet to purchase books, stocks, and computer equipment

B) the majority of seniors are currently using the internet

C) there are more Internet users under the age of 20 than over the age of 50

D) there is an inverse relationship between the amount of time an older adult spends on the Internet and the difficulty he or she experiences in leaving the house

E) the majority of seniors on the Internet are accessing chat rooms

Answer: A

Skill: Application

54) Which of the following is true of the "traditional elderly"?

A) They are especially knowledgeable and alert customers

B) They see age as a physical state

C) They are selectively innovative

D) They seek new experiences and personal challenges

E) They feel financially secure

Answer: B

Skill: Application

55) Which of the following is true of the "new-age elderly"?

A) They are not innovative

B) They seek stability and a secure routine

C) They perceive themselves to be of normal health for their age

D) They feel life should be dependable and routine

E) They see themselves as younger than their chronological age

Answer: E

Skill: Application

56) Which of the following is true of gender roles and consumer behavior?

A) Women have traditionally been cast as the providers or breadwinners

B) Men show superior affect and purchase intention toward ads that are verbal and complex C) Women are less likely to purchase online than men

D) Women exhibit superior affect and purchase intention toward ads that are simple and attribute-oriented

E) Competitiveness and neatness have traditionally been considered feminine traits

Answer: C

Skill: Application

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