A extensive problem solving B economic problem solving C limited problem solving D passive problem solving E routinized response behavior Answer: A Diff: 2 Page Ref: 461 AACSB: Reflectiv
Trang 1Consumer Behavior, 10e (Schiffman/Kanuk)
Chapter 15 Consumer Decision Making and Beyond
1) A is the selection of an option from two or more alternative choices
Diff: 1 Page Ref: 460
AACSB: Analytic Skills
Skill: Concept
Objective: 15.1: Understand what a consumer decision is
2) A no-choice decision is commonly referred to as a
Objective: 15.1: Understand what a consumer decision is
3) Jim has an ear infection and has to take the specific medication that his doctor has prescribed His selection of medications constitutes a decision
Diff: 3 Page Ref: 460
AACSB: Reflective Thinking
Skill: Application
Objective: 15.1: Understand what a consumer decision is
Trang 24) Extensive and limited problem solving, and routinized response behavior are three specific levels of
A) conjunctive decision rules
B) economic problem solving
C) affect referral rules
D) gifting behavior
E) consumer decision making
Answer: E
Diff: 1 Page Ref: 460
AACSB: Analytic Skills
Skill: Concept
Objective: 15.2: Understand the three levels of consumer decision making
5) Of the three levels of consumer decision making, requires the greatest effort on the part of the consumer
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: A
Diff: 2 Page Ref: 461
Skill: Concept
Objective: 15.2: Understand the three levels of consumer decision making
6) A consumer is most likely to use when buying an expensive, important, or
technically complicated product or service for the first time
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: A
Diff: 2 Page Ref: 461
AACSB: Reflective Thinking
Skill: Application
Objective: 15.2: Understand the three levels of consumer decision making
Trang 37) A consumer is most likely to use when purchasing a new, updated version of something that he or she has purchased before, such as replacing an old laptop with a new one.A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: C
Diff: 2 Page Ref: 461
AACSB: Reflective Thinking
Skill: Application
Objective: 15.2: Understand the three levels of consumer decision making
8) In cases of , the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: A
Diff: 2 Page Ref: 461
Skill: Concept
Objective: 15.2: Understand the three levels of consumer decision making
9) In cases of , consumers have already established the basic criteria for evaluating the product category and the various brands in the category, but have not fully established
preferences concerning a select group of brands
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: C
Diff: 2 Page Ref: 461
AACSB: Analytic Skills
Skill: Concept
Objective: 15.2: Understand the three levels of consumer decision making
Trang 410) Martin needs a new hybrid-electric car that can seat 4 people comfortably and has a trunk that will hold a set of golf clubs, but isn't sure which brand of hybrid-electric car would be best Martin's is a case of
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: C
Diff: 3 Page Ref: 461
AACSB: Reflective Thinking
Skill: Application
Objective: 15.2: Understand the three levels of consumer decision making
11) In cases of , consumers have experience with the product category and a established set of criteria with which to evaluate the brands they are considering
well-A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: E
Diff: 2 Page Ref: 461
AACSB: Analytic Skills
Skill: Concept
Objective: 15.2: Understand the three levels of consumer decision making
12) Maria needs a new pair of jeans She knows that pants from American Eagle, in size 10, tend
to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair Maria's is a case of
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior
Answer: E
Diff: 3 Page Ref: 461
AACSB: Analytic Skills
Skill: Application
Objective: 15.2: Understand the three levels of consumer decision making
Trang 513) The portrays a world of perfect competition in which the consumer is
characterized as making rational decisions
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: A
Diff: 2 Page Ref: 462
AACSB: Analytic Skills
Skill: Concept
Objective: 15.3: Understand four different views or models of consumer decision making
14) The economic model of consumer decision making is often rejected as
Diff: 2 Page Ref: 462
AACSB: Reflective Thinking
Skill: Concept
Objective: 15.3: Understand four different views or models of consumer decision making15) The depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: B
Diff: 2 Page Ref: 462
AACSB: Analytic Skills
Skill: Concept
Objective: 15.3: Understand four different views or models of consumer decision making
Trang 616) Impulsive and irrational purchasers are basically adhering to the
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: B
Diff: 2 Page Ref: 462
AACSB: Analytic Skills
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: B
Diff: 3 Page Ref: 462
AACSB: Reflective Thinking
Skill: Application
Objective: 15.3: Understand four different views or models of consumer decision making18) The principal limitation of the is that consumers' ability to behave completely rationally is limited by their existing skills, goals, and knowledge
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: A
Diff: 3 Page Ref: 462
AACSB: Reflective Thinking
Skill: Application
Objective: 15.3: Understand four different views or models of consumer decision making
Trang 719) In the , consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
A) active consumer model
B) perceptual consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: C
Diff: 2 Page Ref: 463
Skill: Concept
Objective: 15.3: Understand four different views or models of consumer decision making
21) Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with
Diff: 3 Page Ref: 462
AACSB: Analytic Skills
Trang 823) In the , a consumer is likely to associate deep feelings, such as joy, fear, love, and hope with certain purchases or possessions
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model
Answer: D
Diff: 3 Page Ref: 464
AACSB: Analytic Skills
Diff: 2 Page Ref: 464
AACSB: Analytic Skills
Diff: 2 Page Ref: 465
AACSB: Analytic Skills
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
Trang 926) Within the context of the model of consumer decision making, the marketing mix activities
of organizations and nonmarketing sociocultural influences are the chief factors A) cognitive
Diff: 2 Page Ref: 465
AACSB: Reflective Thinking
Diff: 3 Page Ref: 465, Figure 15.3
AACSB: Analytic Skills
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
Trang 1029) Within the context of the model of consumer decision making, the includes the unwritten codes of conduct that indicate which consumption behavior should be considered
Diff: 2 Page Ref: 466
AACSB: Analytic Skills
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
Trang 1132) Within the context of the model of consumer decision making, is likely to occur when a consumer is faced with a "problem."
Diff: 2 Page Ref: 467
AACSB: Reflective Thinking
Diff: 2 Page Ref: 467
AACSB: Reflective Thinking
Skill: Application
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
Trang 1235) begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product
Diff: 2 Page Ref: 467
AACSB: Analytic Skills
Diff: 2 Page Ref: 470, Table 15.3
AACSB: Analytic Skills
Skill: Application
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
37) Newspaper or magazine articles, direct-mail brochures, and web sites are considered
prepurchase information sources
Trang 1338) The refers to the specific brands a consumer considers in making a purchase within a particular product category
Diff: 2 Page Ref: 470
AACSB: Analytic Skills
Diff: 2 Page Ref: 470
AACSB: Reflective Thinking
Diff: 2 Page Ref: 470
AACSB: Analytic Skills
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally introduced in Chapter 1
Trang 1441) The consists of brands the consumer is indifferent toward because they are
perceived as not having any particular advantages
Diff: 2 Page Ref: 470
AACSB: Analytic Skills
Diff: 2 Page Ref: 470
AACSB: Reflective Thinking
Trang 1544) Karen is buying a new laptop She is looking for a light-weight computer The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen Karen made her purchase decision using a(n)
A) affective decision rule
B) noncompensatory decision rule
C) effective decision rule
D) compensatory decision rule
E) cognitive decision rule
A) affective decision rule
B) noncompensatory decision rule
C) effective decision rule
D) compensatory decision rule
E) cognitive decision rule
Answer: B
Diff: 3 Page Ref: 473
AACSB: Reflective Thinking
Skill: Application
Objective: 15.4: Understand in detail the model of consumer decision making originally
introduced in Chapter 1
46) Conjunctive, disjunctive, and lexicographic rules are examples of
A) affective decision rules
B) noncompensatory decision rules
C) effective decision rules
D) compensatory decision rules
E) cognitive decision rules
Answer: B
Diff: 2 Page Ref: 473
AACSB: Analytic Skills
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally
introduced in Chapter 1
Trang 1647) In a(n) , the consumer establishes a separate, minimally acceptable level as a cutoffpoint for each brand attribute he or she is considering
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule
Answer: D
Diff: 3 Page Ref: 473
AACSB: Analytic Skills
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule
Answer: C
Diff: 3 Page Ref: 474
AACSB: Reflective Thinking
Skill: Application
Objective: 15.4: Understand in detail the model of consumer decision making originally
introduced in Chapter 1
49) In a(n) , the consumer ranks a product's attributes in terms of perceived relevance
or importance, then compares the various alternatives in terms of the single attribute that is considered most important When two or more alternatives are comparable for the most
important attribute, the consumer rates those alternatives on the basis of the second most
important attribute
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule
Trang 1750) A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n)
A) lexicographic decision rule
B) affect referral decision rule
C) disjunctive decision rule
D) conjunctive decision rule
E) cognitive decision rule
Answer: B
Diff: 3 Page Ref: 474, Table 15.7
AACSB: Analytic Skills
Diff: 1 Page Ref: 479
AACSB: Analytic Skills
Diff: 2 Page Ref: 479
AACSB: Reflective Thinking
Skill: Concept
Objective: 15.4: Understand in detail the model of consumer decision making originally
introduced in Chapter 1
Trang 1853) can be thought of as the gift exchange that takes place between a giver and a recipient
Diff: 1 Page Ref: 482
AACSB: Reflective Thinking
Skill: Concept
Objective: 15.5: Understand the nature and scope of consumer gift giving
54) Barry buys a necklace as a gift for his girlfriend This is an example of
Diff: 2 Page Ref: 486, Table 15.14
AACSB: Analytic Skills
Skill: Application
Objective: 15.5: Understand the nature and scope of consumer gift giving
55) The Lambert family gives their babysitter a high school graduation gift This is an example
Trang 1956) Kim finishes a big project for school and treats herself to a coffee and piece of cake at Starbucks This is an example of
Objective: 15.5: Understand the nature and scope of consumer gift giving
57) Custom Interiors, an interior design firm, sends a holiday basket of Florida citrus fruit to its accounting firm This is an example of
Diff: 2 Page Ref: 486, Table 15.14
AACSB: Analytic Skills
Skill: Application
Objective: 15.5: Understand the nature and scope of consumer gift giving
58) Marge and Steve treat themselves to a Caribbean cruise for their 25th wedding anniversary This is an example of