Topic How to win the competition .1. Prepare about finance human resources a. Prepare about financeClear plan for the revenues and expense and seek the investment from your shareholdersProject your cash flow per monthEstimate your startup costs if you are starting a new business.b. Prepare about human resourcesOn a ship, you are the captain so you need to pick the best sailors and the most important thing is their loyalty 2. Define the strategyBusiness strategy is a long term plan of action designed to achieve a particular goal.Strategies succeed lead to business growth, a strong competitive position and strong financial performance Defining your business strategy is a core management function
Trang 1Welcome to Discussion
of group 1
Teacher : Nguyen Thi Xuan Phuong
Trang 2Đặng Thị
Phương Anh
Nguyễn Thị Ngọc Bích
Trang 3What would I do
to become a winner ?
…
…
Trang 4A Preparing
1 Prepare about finance & human resources
Clear plan for the
revenues and
expense and seek the
investment from your
shareholders
a Prepare about finance
Project your cash
flow per month
Estimate your
start-up costs if
you are starting
a new business
Trang 5b Prepare about human resources
On a ship, you are the
captain so you need to pick the best sailors and the most important
thing is their loyalty
Trang 62 Define the strategy
is a core management function
Trang 73 Define your brand
The brand is considered the core value of the enterprise that identifies your product and differentiates it from its competitors
Trang 8- Third: analyze the needs of
customers to create the most
brand with customers
- Fourth: provide the most
accurate competitive
standards
- Thursday: calculate the
brand value adjusted for the
highest value
-First : the most appropriate market segments must be identified
- Second: analyze the finance of the business
to create the strongest brand
Trang 94 Find a niche
Find a niche
market and
establish themselves as a
dominant player
in that niche
Fdentifying their
existing resources to select the market
If your business resources are limited, you should choose a niche in a small market and vice
versa
Trang 101 Make sure that the skill of employees meets the requirement
The bigger competition-the higher the pressure so the company need to have the qualified employees
The first step is
to find the right
person
And the next important step is
to train them
Trang 11To learn by experiment
If you don’t try new things, you will never know and you play safe and easy on everything
Need more new products to be able to attract customers, build reputation
2 Don't be afraid to experiment
Trang 123 Get people excited
If you’re not mentally sound, you won’t have the presence of mind
to focus on the competition
Everyone is a factor
in creating a comfortable working environment
Choose to have a positive attitude and remain motivated
Trang 134 Don't necglect your marketing
Marketing is the process of interesting potential customers and clients in your products and
services
Trang 14 Marketing involves
researching, promoting,
selling, and distributing
your products or services
Check out the best ideas ,a good marketing strategy will take the company forward
Trang 15C Acting the competition
Which feature immediately differentiates you from your competitors ?
It’s yourprice.
1 Get your prices right
Trang 16Prices right is the price
at which the buyer accepts the purchase
of the seller
Trang 182 Provide excellent customer service
Any business would want deliver excellent service to its customers However, it is the biggest challenge
Trang 19 To deliver excellent customer service need:
-Treat your team members the way you want them to treat your customers
- Greet the customers with smile & energy
- Always listen to the customers and
understand their requirement
- Respect the customers
- Empathize with the Customers
- Focus on counselling rather than hard selling
- Look for opportunity to build rapport with the
customers
Trang 203 Listen to customer feedback
Whether customers are satisfied or
dissatisfied with a product or service?
Their opinion is a resource for improving customer experience and adjusting your actions to their needs
Trang 21 Top companies always
Trang 22
4 Make friends with the enemy
Make friends with
all of your
competitors
because it's better
to have allies than
anything else
Taking away an enemy will increase your chance
of winning and becoming
an ally they will help you more
Trang 235 Have a customer database
Make sure that
you are doing
Hand off customers between sales and service easily
and also handle the lifetime of the customers even as employees come and go
Trang 246 Never stop learning
One of the best things about life is that we never have to stop learning
There are always new skills to learn and techniques for us to adopt
Trang 25 Promote and support staff to learn to skills
to bring back to the company
Invest heavily into employees
Self-growth is key for us to live fulfilling lives and to have a successful career
Trang 26 In the competition the strong is
the winner andthere no place for the weak If
you smart and
nity, we believeyou will be winner.