How to win the recruiting battle

1 Candidate Personas“A candidate persona is a fictional representation of your ideal hire for a specific role.. • What does their career history likely look like?. • What type of messag

The World Has Changed

Recruiting

10 years ago

A changed perspective

Organizational Power

Organizational power goes to the group that

deals with the biggest problems

Alfred Marshall

economist

1 Employment marketing

1 Candidate Personas

“A candidate persona is a fictional

representation of your ideal hire for a specific role It is based on as much real data as

possible, along with educated guesses about experience, goals, motivations, and

concerns.”

-Recruiting Social

Candidate Personas

• What is their demographic (answering: who is this person)?

• What inspires and motivates them?

• What concerns are they likely to have?

• What does their career history likely look like?

• What constraints may they be having?

• What pains might they be experiencing?

• What is their level of seniority?

• What do all these things imply about who they are?

• What predispositions might they have?

• Where do these people hang out?

• What type of message do these people respond to?

• What type of writing do these people respond to?

• What does their typical day look like?

• What is the best time of day to reach them?

• What do they value most?

• Where do they go for information?

• What do they care about from an employer?

Candidate Personas

• Identify the highest-performing recruiting channels

• Identify potential ad-placement opportunities

• Build a message, and job description that resonates

• Communicate in a language they respond to

• Build a job description that addresses their pains

• Create differentiation for your “product” and “message”

• Elicit an emotional response from your candidate

• Prepare you to interview for ideal characteristics and attributes, not just job history and talents

and their results

1 Market Differentiation

1 Employer Brand

1 Employer Brand

Culture | Corp Brand

HR Activities

WHAT

Organizational Performance

J O B D E S C R I P T I O N S

Employer Brand

Millennials

Company culture is

critical, where they

work is part of their

social story

culture

and their mindset

Millennials place an especially high focus on finding work that is

job-search

Create talent communities

and take advantage of all the

resources job seekers use

to look for work.

Communities

Attract millennials through several channels: social, awards, company pages,

job boards etc.

Channels

what you can do about it

Millennials

1 The gig economy

The same thing is happening in

recruiting On-demand employment is

an alternative, or a supplement, to a full

time job

1 The gig economy

Recruiting technology has to

keep up! 10% of the jobs on

Jobs2Careers are gigs.

The gig economy

What can you do about it?

• Understand Your Enemy

• Think Differently

• Be accommodating

• Think like a marketer

• Try before you buy

The role of mobile

of job seekers search

jobs from a mobile device

of them expect to be able

to apply on a mobile device

The role of mobile

VS

Mobile

Friendly

Mobile Optimized

What can you do about it?

The role of mobile

The role of mobile

What can you do about it?

Employees are your

greatest assets

• Get involved in the community

• Build CSR programs

• Promote company involvement

• Wear company gear

• Turn employees into brand ambassadors

• Build referral programs

• Understand your value

Recruiting Needs

Thank you!

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