Business communication developing leaders for a network world 2nd CHAPTER 8

This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part... This document may not be copied, scanned, duplicated, forwarded,

Trang 1

Social Media for

Business Communication

Chapter 8

© 2016 by McGraw-Hill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part

Trang 2

The Evolving Workplace

manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part 8-2

Trang 3

Communicating in the Workplace in the

Social Age

 Social Age

an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Trang 4

Characteristics of the Social Age

content among other things

Trang 5

Comparisons Between User 1.0 and User 2.0

Trang 6

Characteristics of the Social Age

 Increasingly, companies are adopting social

networking platforms that contain Web 2.0

communication tools

 These platforms contain many of the features

available on social networking websites: user profiles, microblogs, blogs, wikis, and file

uploading.

Trang 7

Benefits and Challenges of Social Media in

the Workplace

Trang 8

Using Social Media Tools for Communication within Organizations

 Organize Your Dashboard to Control Your

 Create a Complete and Professional Profile

 Use Blogs for Team Communication

 Use Forums to Discuss Ideas

 Other Social Media Tools

Trang 9

Return on Investment for Internal Social Media

Trang 10

Organize Your Dashboard to Control Your

Communication and Information Flow

 Nearly all social software systems contain a

dashboard, your front page when you log in to

the system, which operates as your

 In most cases, you can customize the

dashboard to display the features that most

interest you.

Trang 11

Sample Dashboard with Enterprise Social Software

Trang 12

Use Blogs for Team Communication

 Microblogs (such as Twitter)

shorter blogs that contain just a few sentences, are part of most enterprise social networking platforms

tools for broadcasting announcements and urgent information

distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in

whole or part

8-12

Trang 13

Use Blogs for Team Communication

Trang 14

Sample Team Blog

Trang 15

Use Wikis for Team Communication

any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part 8-15

Trang 16

Sample Wiki in Edit Mode

Trang 17

Use Forums to Discuss Ideas

 Avoid ignoring competing points of views

 Avoid strong, rigid language

 Avoid complaining

 Avoid blaming

 Avoid off-topic points

 Avoid excessively short or lengthy posts

 Avoid sarcasm

Trang 18

Using Forums to Improve

Team Productivity

 Read your peers’ comments completely and

carefully

 State the purpose of the forum clearly

 Use flexible, open, and inviting language

 Build on the ideas of others and pose

questions

 Show appreciation for your teammates and

their ideas

Trang 19

Using Forums to Improve

Team Productivity

 Participate often

 Meet in real time for touchy points

 Summarize and, as appropriate, identify next

steps

 Talk with your team about ways to make

forums help your decision making and

coordination

Trang 20

Forum Examples

Trang 21

Write Posts for Your Organization

 The primary goal of blogs for organizations is

effective public relations (PR)

 PR is fundamentally about building relationships

with employees, customers, communities, the media, and other stakeholders

 A primary goal of building these relationships is

to improve corporate reputation or credibility

Trang 22

Corporate Reputation

 Corporate reputation

an intangible asset that allows the company to better manage the expectations and needs of its various stakeholders, creating differentiation and barriers in relation to its competitors

the intellectual, emotional and behavioral response as to whether or not the

communications and actions of an organization resonate with their needs and interests

Trang 23

A Press-Release Style Blog Post

Trang 24

Guidelines for Using Social Media in the

Workplace

 Be an Active Contributor and Participate Often

 Listen and Learn

 Focus on Content

 Make Your Content Accessible

 Make Your Messages Authentic and Friendly

 Be Responsive and Help Others

 Respect Boundaries

Trang 25

Managing Your Online Reputation

 Personal brand

A unique set of professional skills and attributes that others associate with you

Trang 26

Developing a Credible Online Reputation

Trang 27

Use Social Media Ethically

 Much more than your online reputation is at

stake with social media use; the reputation and

performance of your company is at stake as well

 The line between what you believe is private use

of social media and your role as an employee can

be murky , since your private actions can damage

your employer and hurt your career.

Trang 28

Example of Social Media Guidelines

Định dạng
Số trang	28
Dung lượng	7,2 MB