Galleria digital proposal 23 july 2015

MEDIA PROPOSAL Campaign: THE SG CARIBBEAN CITY ..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

MEDIA PROPOSAL

Campaign: THE SG CARIBBEAN CITY

OBJECTIVE

TARGET AUDIENCE

Who are need to buy a house for living and investing

Age: 35+, Nationality: Vietnamese, Expats

Class: A+

Location: HCM, HN

WHO WANT TO BUY A HOUSE

WE TARGET WHO ARE OFFICER BY JOB TITLE

Source: DI Online Survey – Real Estate 2015

WHERE THEY ARE ONLINE

Source: Comscore Report – Work and Home 2015

WHAT THEY DO ONLINE

Source: Digital Landscape 2015

HOW WE APPROACH THEM

WE BUILD UP GALLERIA IMAGE WITH

HAVE A FRESH AIR, SAFE AND LUXURY

STYLE LIVING SPACE

COMMUNICATION APPROACH

WE CREATE A MESSAGE

“ THE SG CARIBBEAN CITY ”

TO COMMUNICATE ONLINE CONSUMER

CREATIVE APPROACH

WE OFFER ONLINE CONSUMER

DIGITAL WEBSITE

CREATIVE IDEA

Galleria Web Provide By Kien A

Galleria Fan Page

Drive for Engagement

FB Fanpage Content Real Estate Forum

CAMPAIGN ARCHITECTURE SOCIAL CHANNEL CREATIVE DIGITAL PLATFORM

GALLERIA MICROSITE

PR

MEDIA CHANNEL

ONLINE NEWS

8SHARE – VIRAL PR FB-PAGE POST AD

GALLERIA FANPAGE

FORUM

Delivery Info Viral Info

Provide Morel Info

VIRAL PR

Explore Real Info

IDEAS

BANNER IDEAS

The SG Caribbean City

Explore now

300x250

600x300

The SG Caribbean City

Do Your Business Here

HOW TO

APPROACH

1.RAISE AWARENESS

1 Delivery Caribbean Life as a living standard

by mass PR on Online News

2 Viral PR via 8share a social viral PR platform to

FB, Google+

15

• For Vietnamese: Vneconomy, Cafef

• For Expats: Vnexpress english, Dantri english, Vietnam news

PR CONTENT ANGLE

1.CARIBBEAN LIFE IN EURO

2.SG NEED A

LIFE SPACE AS

CARIBBEAN

THE SG CARIBBEAN CITY

3.KIEN A HAVE GALLERIA LIFE SPACE

HOW TO

APPROACH

2 CREATE LIKEABILITY

1 Increase Caribbean Life as a new vission in

Real Estate Forum lead to Galleria Fanpage

2 Delivery The SG Caribbean City benefits by

FB Post in Galleria Fanpage

FORUM CONENT ANGLE SEEDING

1.WHAT IS CARIBBEAN LIFE?

2.DO SG NEED CARIBBEAN

LIFE SPACE?

THE SG CARIBBEAN CITY

3.WHERE IS GALLERIA?

• Interest: Real Estate

• Who using Luxury Phone, Luxury Goods

FB FANPAGE

HOW TO

APPROACH

3 LEAD TO ATTENTION

1. Target who are visit to Online news by Booking CPD

banner on cafef.vn, vneconomy.vn

2 Target who are search Real Estate keywords on Google

Paid Search - SEM

3. Target who are play FB Job title >Manager by Facebook

Ad

4. Target who are using Gmail with job title >Manager by

GSP

5 Target who are go to travel/business at Airport, 2-5 Star

Hotels, Burger King, Trung Nguyen Cafe buy Wifi Ad

• 35+ who are reading business news in HCM

• For Vietnamese: Vneconomy, Cafef

• For Expats: Vnexpress english, Dantri english, Vietnam news

CPD

• Who search for luxury real estate

• Language: Vietnamese, English

• Country: Vietnam

• Device: Desktop/Mobile Search

SEM

English, Japanese, etc

• Job title: >Manager (50,000)

FB AD – CLICK TO WEB

English, Japanese, etc

• Job title: >Manager (50,000)

FB LOCAL WARENESS AD – N/A NEED TO TEST

English, Japanese, etc

• Title Targeting: > Manager

GSP

WIFI AD

USER LEAVE

INFO

4 CONTACT

Talking About It Lead To

Fanpage

Provide The SG Caribbean City Benefits

SCOPE OF WORK SERVICE EST COST

1 WEB PRODUCTION 1 WEBSITE + BANNER

SEM

FB Ads GDN Mobile Ad TOTAL (NOT INCLUDE VAT)

BUDGET

THANK YOU