SEO proposal for SEOER

Follow recommended practices of search engines and directories and avoid using unaccepted or invalid Search Engine optimization SEO techniques.. SEO Proposal OBJECTIVE To obtain a top 1

SEO Proposal

Prepared for:

Dr Laura Arens Fuerstein

http://therapists.psychologytoday.com/rms/prof_detail.php?profid=120094

Created by:

Peter Roesler

Web Marketing Pros

www.webmarketingpros.com

(800) 771-2909

Hello,

I appreciate the opportunity to submit this proposal for SEO and web marketing for your website

This correspondence outlines the complete scope of work, including objectives, procedures, identification of responsibilities, and fees Thank you for your time and consideration and I look forward to partnering with you on your Internet marketing Respectfully,

Peter Roesler

President

SEO works like a spotlight, drawing customers to the main attraction - your

business!  

Web Marketing Pros prides ourselves on personal service and we want to know your business from the inside out You will find that when you work with one of our professionals, personalized service is our top priority We only consider our job a success if you are satisfied with the results. 

Web Marketing Pros guarantees to: 

1 Use only accepted and legal means to promote web sites. 

2 Follow recommended practices of search engines and directories and avoid using unaccepted or invalid Search Engine optimization (SEO) techniques. 

3 Act in good faith and in an acceptable manner when giving advice about website promotion. 

4 Avoid all false presentations and/or fictitious

results that have no basis in reality. 

5 Avoid any action that may put the client's website

at risk. 

6 Keep all client information confidential and private

that we receive for the purpose of our SEO work on

their sites Avoid using such information for any

other purpose unless we receive prior written consent

from our client. 

SEO Proposal

OBJECTIVE

To obtain a top 1-3 positions for 10-15 keywords on all major search engines for your website

SCOPE OF SERVICES

Search Engine Optimization

Your optimization plan will be customized based on the unique opportunities we identify for your business, with the overriding goal of increasing qualified traffic and visitors and converting them to leads, calls, and sales Unlike other companies who

do the same thing every month, each month we adapt your strategy so we can dedicate our time to the highest yielding activities We commit to do all the things listed in this proposal, plus much more

Our objective is to successfully place your website within the top 1-3 positions for your most of your keywords on all major search engines within 3-9 months of project initiation For less competitive keywords results can be achieved in as little as 30 days For the most competitive keywords it may take up to 6-12 months to get solid long term results in the top positions of the Search Engines New keywords will be added each month as we win for others in order to continue the growth of the

website

The two main activities we will use to reach this objective are content enhancement and link building Inbound quality links from high page rank sites will be a priority New web pages will be built on your

website that focus on educating your

visitors with the services or products

you offer These pages will have

keyword focused content that will

serve to increase your visibility on

search engines and drive you closer to

the top of the keyword listings for

specific niche keywords and keyword

phrases relevant to your industry

The content (text & images) will be

generated by both us and taken from

existing materials you provide and

integrated into the look and feel of

your site

Not all methods we use are listed below as some are “trade secret” and allow us to outrank most average SEO practitioners We do not use any “black hat” methods that may violate the standards set forth by the search engines Because we

continually monitor the ever-changing search engine algorithms and internet

marketing landscape, we avoid wasting time on old ineffective methods

Our focus is always on producing the highest ROI by increasing traffic that converts

to new business If your website graphics and copy need to be improved to increase conversion, our long history of creating award winning websites makes us infinitely qualified to make these enhancements as part of our services

OUTLINE OF PROCESSES

ONSITE SEARCH ENGINE OPTIMIZATION TASKS

Benchmark Current Traffic and Search Engine Positioning

Analyze the current traffic trends through our SEO software

Create Baseline Search Engine Visibility Index

Analyze search engine positioning prior to optimization activities The objective here

is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent,

respectable rankings across search engines, and use this information to gauge future progress

Collection of New Keywords & Analysis

Analyze the most popular keywords across major search engines Study the

competing websites in the top 20 positions in major search engines Evaluate what

it will take to win top positioning with specific keywords and keyword phrases, and create plan to dominate those terms

Research Target Audience

Analyze and determine the current demographics of the target audience Analyze popular keywords searched by the target audience so that landing pages can be developed using these keywords, maximizing the conversion of visitors and reducing the bounce rate

Create New Versions of Meta Tags and Keywords

We will aid you in creating site-wide Meta tags according to requirement and

specifications of different search engines and directories

Optimize the Pages for Search Engines (Site Re-engineering)

Site re-engineering to optimize the entire site with site content/navigation with

appropriate keyword weight age Develop both XML and HTML sitemaps and place

on site

Implement New Content and Meta tags

New keyword rich content and Tags will be created, implemented, tested and

resubmitted

Advanced Techniques

Make sure your content titles and subtitles under H1 / H2 tags Verify that your robots.txt file exists and that you added the folders you want to prevent access from Make sure all images have alt text Create a sitemap.xml at the root of your site Create a 404 page contains links to your main categories and maybe a search box Verify your server load time Clean up the website code removing excess code Create a keyword friendly URL

Google Webmasters

We will setup Google webmasters in order to track back links, internal errors, broken links and other website errors

W3 Validation

Your site code is important to SEO and validation is a standard We will validate your website’s code in order to follow the standards of the web community if

possible

Blog Development

We will develop and install a blog that looks and feels like your current website The blog will not only be an information resource center, but it will allow us to advertise products and services to new customers on each post The blog's purpose will be to boost traffic numbers and drive traffic to the main website and your social media accounts

Blog Optimization

We will optimize the blog to be SEO friendly so each article is optimized for

maximum web exposure Each time a new blog post is created it will automatically

be distributed to all of your social media accounts Each article will include internal back linking which will help boost your organic SEO rankings

Social Media Dashboard

Update all of your social media websites in one place Your new blog acts as a social media dashboard It's easy all you have to do is update your blog and you will update all your social media sites at the same time

Social Media Development

We brand your Twitter, LinkedIn, YouTube and Facebook accounts Each account will

be interlinked and will link to the blog Each time a new blog post is created it will automatically create posts in each of your social media accounts

MONTHLY SEARCH ENGINE OPTIMIZATION TASKS

Google Places Map Optimization

We will create and optimize a Google places map account A high ranking on Google Places allows local businesses to rank for competitive keywords on a local level This also allows the business owner to drive traffic from the web directly to their location

We will build backlinks specific to Google Places keywords increasing your positioning

and rankings

Blog Posts / Article Marketing

We will write 1 blogs per month Each blog will be distributed to the article

directories, posted in your social media applications, and be bookmarked by 55 websites Articles help increase site popularity, keep the site up to date and help inform your target audience about your industry The purpose of the articles is to promote your business as experts in the field and to increase backlinks

Link Building to Articles

In order to boost the article rankings and the links back to your site that are within them, backlinks will be created to each article that is written These backlinks will filter through to your site increasing overall rankings

Internal Link Building

We will use your current website to increase rankings to by using keyword enforced backlinks throughout the website copy where applicable Each page on your current site will be utilized to boost the targeted keywords to every page

RSS Feed Promotion

In order to boost the blog rankings and the traffic to each post, monthly we will post and promote your RSS feeds out through the internet to get to more exposure RSS feeds are picked up by other websites creating more popularity to your own website

It helps create backlinks, popularity and branding

Social Bookmarking

We will submit your website to social bookmarking websites each month Example

bookmarking websites we submit to: www.stumbleupon.com, blinklist.com, www.evernote.com, www.folkd.com, www.esnips.com, www.zimbio.com, www.oneview.com, bookmarks.excite.co.uk,

www.myhq.com, www.a1-webmarks.com, url.org, www.startaid.com, www.tagworld.com, weblinkr.com, www.bookmark-favoriten.com, bookmarkframe.info, bookmarksocials.info, www.flyls.com, www.video-bookmark.com, www.bookmarksjunction.com, etornews.info For more information on social bookmarking please refer to this video http://www.commoncraft.com/bookmarking-plain-english

Link Popularity Building Campaign

We will aid you in acquiring backlinks from your current customer base To achieve high Page Rank (link popularity) we will build backlinks each month These links will help boost link popularity and rankings Backlinking occurs when another website

links to your website, either through a profile link or a forum post (backlinking back

to your site) or on the site itself Backlinking is a part of the entire ranking algorithm process for all the search engines If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate Backlinking can be done in several ways such as blog

commenting, article marketing, profile creation, forum posting, contacting relevant websites, blogging and more

Video Optimization - Optimize and distribute your videos to the top video sharing

websites You will be responsible for creating the videos Example websites we submit to: www.youtube.com, www.hulu.com, www.vimeo.com, www.video.google.com,

www.brightcove.com, www.photobucket.com, www.buzznet.com, www.metacafe.com, www.blip.tv, www.dailymotion

Photo Optimization - Optimize and distribute your photos to the top image sharing

websites We will use current logos and images for the campaign Example websites

we submit to: www.flickr.com, www.photobucket.com, www.webshots.com, www.imageshack.com, www.deviantart.com, www.zoomr.com, www.shutterfly.com, www.memeo.com

Directories and Customer Review Websites - Add your company name, address,

phone number and summary product and service information for inclusion in the major online directories Example directories we submit to: Google Places, Yahoo Local, Bing Local , AOL, Yellowpages.com, Superpages, infoUSA, Localeze, DexKnows, Best of the Web,

Local.com, Manta, Yelp, Citysearch, Angies List, Insider Pages, Kudzu, Open List, Judy's Book, YellowBot, Merchant Circle, CityVoter, HotFrog, EZLocal, etc (Note this takes time to setup all the accounts and may not be completed for 6 months.)

Website Ranking Test

Monthly we will test your website rankings and analyze your website and

competition to see how to improve rankings for specific keywords using onsite SEO and retarget the pages as needed to improve performance and rankings

Broken Link Checker

Broken links cause crawl errors with search engine spiders Broken links can hurt rankings, it's important to retest this monthly to ensure that all links on the site work and are valid Crawl error sources displays the source URL containing the broken link to their site no matter where it exists on the web

Website Speed Test

Monthly we will test your website rankings and analyze your website to see how to improve rankings for specific keywords using onsite SEO

Press Releases

We will write and submit 1 press release per quarter to increase organic SEO This press release will be submitted broadly through online PR websites Example press release websites we submit to: www.freepressindex.com , www.listfree.org , mediasyndicate.com, www.pressabout.com, www.hostreview.com , www.pressrelease001.com , www.directionsmag.com , www.kjprnews.com , pressreleasedistribution.biz , techexpoworld.com , www.freepressagent.com , www.prbd.net , www.newssubmit.net , nprblast.com , www.pressdistribution.net ,

www.qualitypressreleaser.com , www.pressreleaseroom.com , www.nationalprwire.com ,

www.newsreelnetwork.com , www.pressreleasemonkey.com , www.25pressreleases.com ,

www.webnewswire.com , www.pr80.com , onlineprnews.com , www.newdesignworld.com

REPORTING

We will provide detailed graphical reporting monthly showing current position in major search engines, Google, Yahoo, and bing

Google Analytics, a free service, will be set up and configured so that you can login and monitor your website activity Google Analytics reports will be emailed to you monthly or bi-weekly depending on your specific requirements

Google Analytics provides critical information regarding the number website visitors, the bounce and conversion rates, percentage of time spent on specific site areas and other valuable information This data is used to discover unique visitor needs and then adjust the site accordingly to maximize conversions

TERMS OF AGREEMENT

This Agreement (the “Agreement”) is entered into on the “Date Signed” between Web

Marketing Pros, (“Company”) and the party set forth in the related Proposal hereto (“Client”)

In consideration of the mutual covenants set forth in this Agreement, Client and Company hereby agree as follows:

1 SERVICES Company will provide Client with Search Engine Optimization (“SEO”) Services

and Website Design Services as described in the Proposal (the “Services”) The Services are intended to provide the Client with preferential positioning in selected search engines and report results on an ongoing and timely basis The SEO Services include but are not limited to:

Researching keywords and phrases to select appropriate, relevant search terms Obtaining “back links” from other related websites and directories to generate link popularity and traffic

Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary

Recommending, as required, additional web pages, web sites, or content for the

purpose of “catching” keyword searches

Analysis and recommendations on optimal website structure, navigation, code, etc for best SEO purposes

Creating positional reports showing rankings in the major search engines

TERM AND TERMINATION The initial term of this Agreement is 3 months from the Date

Signed Following the initial term the agreement will continue on a month-to-month term until terminated This Agreement may be terminated by Company (i) immediately if Client fails to pay any fees hereunder; or (ii) if Client fails to cooperate with Company or hinders Company’s ability to provide the SEO Services hereunder (iii) With 30 days written notice after the initial term is fulfilled

FEES The fee for the SEO Services is indicated in the Payment Terms First Month Charges

are due immediately upon signature of Agreement Following monthly charges, as indicated, are auto-billed on a 30 day billing cycle as per the signature date of this Agreement Fees are

in USD and are to be paid monthly All fees and expenses are payable at the time of signature and are reoccurring on a monthly schedule Fees for services are non-refundable Any amount not paid pursuant to the terms of this Agreement shall accrue interest at the rate of one percent (1%) per month (twelve percent (12%) per annum) on the remaining amount

required to be paid, such interest to accrue on a daily basis from the payable date until the remaining amount is paid Company has the right to remove any SEO Services under

Company’s control until payment is paid in full

CLIENT RESPONSIBILITIES Client agrees to cooperate with Company and provide the

access, resources, materials, personnel, information, and consents that Company may require

to perform the SEO services and comply with its obligations related to the SEO Services Client hereby agrees to provide Company with the following:

Administrative/backend access to the website for analysis of content and structure Authorization to use its pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary by Company for search engine

optimization purposes

Access to hardware, software, services, hosting, ftp or other resources deemed

necessary by Company to fulfill its obligations under this Agreement

If Client will not be granting website access, the Company will provide Client with the recommended on-site changes and it will be the Client's responsibility to make these changes The Company will provide reasonable assistance for the implementation of the recommended on-site changes