Top 15 digital marketing stats from 2015

72% of today’s shoppers are researching a product they plan to purchase through digital resources... 82% of smartphone users will shop on their mobile device this year... Online shoppers

Our Top 15 Most Interesting and

Useful Digital Marketing Stats from 2015

72% of today’s shoppers are researching a product they plan to purchase through

digital resources

82% of smartphone users will shop on their

mobile device this year

Video attracts 3x as many monthly visitors, doubles their time on site, and increases organic traffic from search engines by 157%

Online shoppers who view a video on a web page are 1.6 times more likely to purchase

on average than shoppers who did not see a

video

Using positive emoticons in a response increases engagement rate by 67%

LinkedIn has a higher percentage of users with a college degree (38%) and more US

adults as users than other popular

platforms

53% of connected Millennials are on

Instagram

75% of Instagram’s users are outside the United States, including 14 million in the United Kingdom and 5 million in Australia

Over 65% of Facebook video views occur on

mobile

88% of all time spent with smartphones is spent in apps rather than in mobile web

Native ads drive more views and in turn a greater influence on your brand; viewers report looking at native ads 52% more

frequently than banner ads

Nearly 70% of Millennials and close to 50%

of Gen X have second-screened (i.e looked

at) on their phone while watching TV

Users who were exposed to Twitter

Promoted Videos have 28% higher purchase

intent

Two-thirds of consumers use Facebook to find good deals and promotions (including

80% of Baby Boomers)

Advertisers that highlight specific discounts as a

percent in promoted Tweet copy or creative saw 67% lower cost-per-installs (CPIs) and a 40% higher app click rate to the App Store or Play Store Additionally, promoted Tweets having one or more words in caps had a 58% higher CPI and a 36% lower conversion

rate.

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