MARKETING STITUATION TARGET INSIGHT HOW TO APPROACH COMMUNICATION FRAMEWORK CREATIVE MEDIA SUPPORT SOCIAL MEDIA SUPPORT TIMELINE BUDGET KPI .................................................................
Trang 1DIGITAL RPOPOSAL
Campaign: Poor Dad, Rich Dad Duration: 3 Months
Trang 6 Mature & careful.
Strong & healthy.
A YOUNG HOUSE OWNER AND A DADY SPECILIST
Trang 7WHERE THEY ARE ONLINE
Trang 8WHAT THEY DO ONLINE
Trang 9WHAT THEIR ROLE IN FAMILY MAN OF FAMILY , A GOOD FATHER!
A MAN MAKE FAMILY
EVERYDAY COMFORT EMPOWERING SON TO FULLY
ENJOY PRECIOUS MOMENTS
AT HOME DAY AFTER DAY
KEEP FAMILY EXTRA DURABILITY AND EXTRA COMFOR (SAFE, HEATHY,
ENERGY)
Trang 10WHO INSPIRE HIM
A MAN OF FAMILY, A GOOD FATHER
EVERMAN WAS BORN AND RASE UP BY A FATHER BY
LOVE AND COMPORT
ALWAYS
DURING MANY GENERATION THIS
COMFORT ALWAYS ON IS STILL EXIST NO MATTER
TIMES
PRESENT
Trang 12EMOTIONAL TOUCH
WE RE-MIND THEM
THE TIME CAN CHANGE BUT THE LOVING WITH
THE SAME AS THE FATHER
TIMES
Trang 13Concept Typography
IDEA CONCEPT
Trang 15Youtube Ads
FB Ads
Microsite
Drive for impression Drive for Clicks 24h SEM GDN Admicro Oct 2015
KOL
Delivery
Hot Profile Hot Fanpage
FB Ads Mobile Ad Dec 2015
OBJECTIVE Brand
Awareness
Brand Engagement Brand Virality
Product Purchase
SMS Email
Remind users buy Ariston Product
Email SMS Nov 2015 During Dec 2015
ACTIVITIE
S
Remind Poor Dad, Rich Dad
Kick Of Poor Dad, Rich Dad
Kick Of Poor Dad, Rich Dad
Collect Database
Trang 16CAMPAIGN ARCHITECTURE CAMPAIGN IDEA POOR DAD , RICH DAD
MICROSITE
VIRAL CLIP + VIRAL PHOTO
Trang 18Concept Typography
VIRAL CLIP IDEA
Interview KOL to sharing about their
Dad Stories and they are now
Trang 19Concept Typography
VIRAL PHOTO IDEA
POOR DAD, RICH DAY STORIES WILL TELL ON SOCIAL MEDIA
AS FB
Trang 20Concept Typography
MICROSITE TRUCTURES
richdad.com
www.poordad-HOME
PAGE
TERM CONDITIO N
THE MOMENT PRIZE WINNER
JOIN POLICY UPLOADED STORY ARISTON NEW
PRODUCT
AS PRIZES
CONTACT
Trang 21Concept Typography
MICROSITE IDEA
ENGAGE USE TO JOIN POOR DAY, RICH COMMUNITY AS A
PHOTO CONTEST
Trang 22Concept Typography
PHOTO GENERATOR CONTEST
Trang 24Concept Typography
DEMO
Trang 29HOW TO USE
AD OBJECTIVE
• Increase Male Fan liked
• Increase Viral Clip Views
TARGET
• Male, 30-45
• Who are parent – 140,000
users
Trang 32• Who search For keywords as
Ariston, heat machine, competitor
brands
Trang 35HOW TO USE
AD OBJECTIVE
• Increase Brand impression
• Brand recall in Mobile
Trang 36RE-MIND
SEND EMAIL MARKETING TO RE-MIND THEM
USE PROMOTION CODE
OPTION
Trang 39TEASER
HOT FANPAGE
• Cooperate with Hot
Male Fan Page as
Sport/technology
topic which is over
100K fan.
• To support our viral
photo goes to viral on
Facebook community
OBJECTIVE
Trang 41• Who are trendy in FB
• Who are Mature an
strong have family as
Trang 46CAMPAIGN BUGET
SCOPE OF WORK SERVICE EST COST
1 WEB PRODUCTION 1 WEBSITE + BANNER 15,000$
2 VIDEO PRODUCTION ARTIS + MOVIE MAKER 15,000$
3 KOL SUPPORT HOT PROFILE + HOT FAN PAGE 20,000$
4 DIGITAL MEDIA FOCUS MEDIA STRATEGY 120,000$
Trang 48THANK YOU