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Management 12e richard draft chapter 05

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Chapter 5Managing Ethics and Social Responsibility... Managerial Ethics Ethics – code of moral principles and values that govern the behaviors of right or wrong  Standards about good/

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Chapter 5

Managing Ethics and Social Responsibility

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Managerial Ethics

Ethics – code of moral principles and values

that govern the behaviors of right or wrong

 Standards about good/bad

 Ethical issues can be complex

People in organizations have divergent

views about right/wrong

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5.1 Three Domains of

Human Action

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Ethical Management Today

Ethical lapses during the last decade have

been pervasive

 Corporations and people have become

associated with greed, deceit, irresponsibility, and lack of moral conscience

Managers carry a big responsibility for setting

an ethical climate

Ethical crises have brought ethical

management to the forefront

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Ethical Management Today

 Ethical managers

 Display honesty and integrity

 Communicate and enforce ethical standards through their behavior

 Are fair in their decisions and the distribution of rewards

 Show kindness and concern for others

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5.2 Four Types of Ethical

Manager Behavior

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The Business Case for Ethics

and Social Responsibility

 Ethics and social responsibility are important  business issues

 The connection between ethics and financial 

performance has been widely debated

 Customers would switch brands to do 

business with a company that is ethical and 

socially responsible

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Ethical Dilemmas

You are the moral agent–what would you do?

Your company requires a terrorist watch list that screens all new customers and takes approximately 24 hours from the time an order is placed You can close a lucrative deal with

a potential long-term customer overnight, even though that means the required watch list screening will have to be

done after the fact.

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Criteria for Ethical

Decision Making

Utilitarian approach – moral behavior

produces the greatest good for the greatest

number

Individualism approach – acts are moral if

they promote the individual’s long-term interest

Moral-rights approach – humans have

fundamental rights and liberties that cannot be

taken away by an individual’s decision

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Criteria for Ethical

Decision Making (cont’d)

Justice approach – moral decisions must be

based on standards of equity, fairness, and

impartiality

 Distributive justice

 Procedural justice

 Compensatory justice

Practical approach – bases decisions on

prevailing standards, society, and all stakeholders

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A Manager’s Ethical Choices

 Individuals bring their own personality and traits

to organizations

 Personal needs, family influence, and religious

background shape individuals

 Personality characteristics such as ego,

confidence, and independence may enable

managers to make ethical choices

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5.3 Three Levels of Personal

Moral Development

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What Is Corporate Social

Responsibility (CSR)?

 Distinguishing right from wrong; doing right

 Good corporate citizenship

 Make choices that contribute to society and

stakeholders

Stakeholders – any group within or outside

Stakeholder mapping identifies needs,

importance and power of stakeholders

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5.4 Major Stakeholders Relevant to

Gap Inc.

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The Green Movement

 Going GREEN is a new business imperative

 Change in social attitudes

 New governmental policies

 Climate change

 Information technology immediately spreads the negative decisions of corporations

 More organizations are embracing

sustainability

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The Ethic of Sustainability

Sustainability – economic development that

generates wealth and meets the needs of

current generation while preserving the

environment for the needs of future

generations

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Evaluating Corporate Social

Responsibility

 Legal Responsibility

 Discretionary Responsibility

 Organizational Virtuousness

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5.5 Criteria of Corporate

Social Performance

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5.6 Building an Ethical

Organization

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Managing Company Ethics and Social Responsibility

Code of ethics – a formal statement of the

company’s values regarding ethics and

social issues

Ethical structures – systems, positions, and

programs like ethics training

Whistle-blowing – employee disclosure of

illegal, immoral, or illegitimate practices

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