ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION... ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MED
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COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA
02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA
03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN
04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND
05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE
06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
Trang 3WEARESOCIAL.SG
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ASIA-PACIFIC REGIONAL OVERVIEW
Trang 5MOBILE SUBSCRIPTION PENETRATION
GLOBAL DATA SNAPSHOT
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
7,095,476,818 2,640,432,161 1,856,680,860 6,572,950,124
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 7MOBILE SUBSCRIPTION PENETRATION
ASIA-PACIFIC 3,882,702,949
1,255,745,291 969,583,240 3,347,580,701
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 9PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 10ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
Trang 11MOBILE SUBSCRIPTION PENETRATION
SOUTH ASIA 1,630,919,286 280,863,846 112,696,000 1,173,703,583
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 12ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
Trang 13MOBILE SUBSCRIPTION PENETRATION
EAST ASIA 1,584,806,482 756,093,363 678,728,200 1,451,087,957
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 14ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
Trang 15MOBILE SUBSCRIPTION PENETRATION
SOUTHEAST ASIA 630,551,581
195,762,594 161,996,000 688,607,654
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 16ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
Trang 17MOBILE SUBSCRIPTION PENETRATION
OCEANIA 36,425,600 23,025,488 16,163,220 34,181,507
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
Trang 18ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
Trang 19KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE 32%!
Trang 21JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI 4.0M!
Trang 22AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
Trang 23JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI 59%!
Trang 25JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 3.2M!
Trang 26• Sources: US Census Bureau, CNNIC, Tencent, Facebook
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
Trang 27JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI 148%!
Trang 29JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 8.1M!
Trang 30JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 123%!
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GLOBAL AVERAGE
MOBILE BROADBAND PENETRATION
Trang 32JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 6.7M!
Trang 33JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 51%!
Trang 35JAPAN
SINGAPORE
INDONESIA MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG
KONG BANGLADESH
THAILAND MONGOLIA
MALAYSIA VIETNAM
APAC TOTAL
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA 2.8M!
Trang 36• Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES
Q #
#
Trang 37• Sources: US Census Bureau, Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS
97.3%
Q Q
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INDIVIDUAL COUNTRY DATA
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AUSTRALIA
Trang 40MOBILE SUBSCRIPTION PENETRATION
AUSTRALIA: SNAPSHOT 22,262,501
18,129,727 12,800,000 24,400,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 42PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 43• Source: GlobalWebIndex Figures represent percentage of internet users
USED IN THE PAST MONTH OWN AN ACCOUNT
Trang 44PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 45SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
AUSTRALIA: SMARTPHONE USAGE
Trang 46ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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BANGLADESH
Trang 48MOBILE SUBSCRIPTION PENETRATION
BANGLADESH: SNAPSHOT 163,654,860
36,500,000 5,800,000 110,675,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
Trang 49PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 50ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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BHUTAN
Trang 52MOBILE SUBSCRIPTION PENETRATION
BHUTAN: SNAPSHOT 725,296
182,338 122,000 560,890
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
Trang 53PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 54ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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BRUNEI DARUSSALAM
Trang 56MOBILE SUBSCRIPTION PENETRATION
BRUNEI: SNAPSHOT 415,717
246,388 260,000 469,740
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
Trang 57PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 58ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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CAMBODIA
Trang 60MOBILE SUBSCRIPTION PENETRATION
CAMBODIA: SNAPSHOT 15,205,539
738,641 1,200,000 19,105,115
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
Trang 61PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 62ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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CHINA
Trang 64MOBILE SUBSCRIPTION PENETRATION
CHINA: DATA SNAPSHOT 1,349,585,838
590,560,000 623,300,000 1,206,553,000
ACTIVE QZONE USERS QZONE PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 66PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 67• Source: GlobalWebIndex Figures represent percentage of internet users
USED IN THE PAST MONTH OWN AN ACCOUNT
Trang 68PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 69SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
CHINA: SMARTPHONE USAGE
Trang 70ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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FIJI
Trang 72MOBILE SUBSCRIPTION PENETRATION
FIJI: SNAPSHOT 896,758
300,326 260,000 858,809
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
Trang 73PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 74ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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HONG KONG
Trang 76MOBILE SUBSCRIPTION PENETRATION
HONG KONG: SNAPSHOT 7,182,724
5,207,762 4,400,000 16,403,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 78PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 80PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 81SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
HONG KONG: SMARTPHONE USAGE
Trang 82ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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INDIA
Trang 84MOBILE SUBSCRIPTION PENETRATION
INDIA: SNAPSHOT 1,220,800,359
213,000,000 90,000,000 893,862,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 86PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 87• Source: GlobalWebIndex Figures represent percentage of internet users
USED IN THE PAST MONTH OWN AN ACCOUNT
Trang 88PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 89SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
INDIA: SMARTPHONE USAGE
Trang 90ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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INDONESIA
Trang 92MOBILE SUBSCRIPTION PENETRATION
INDONESIA: SNAPSHOT 251,160,124
72,700,000 62,000,000 281,963,665
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 94PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 95• Source: GlobalWebIndex Figures represent percentage of internet users
USED IN THE PAST MONTH OWN AN ACCOUNT
Trang 96PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 97SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
INDONESIA: SMARTPHONE USAGE
Trang 98ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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JAPAN
Trang 100MOBILE SUBSCRIPTION PENETRATION
JAPAN: SNAPSHOT 127,253,075
100,684,474 22,000,000 138,362,823
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
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AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
Trang 102PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
JAN
Trang 103• Source: GlobalWebIndex Figures represent percentage of internet users
USED IN THE PAST MONTH OWN AN ACCOUNT
Trang 104PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
• Source: GSMA Intelligence
Trang 105SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
JAPAN: SMARTPHONE USAGE
Trang 106ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
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LAOS
Trang 108MOBILE SUBSCRIPTION PENETRATION
LAOS: SNAPSHOT 6,695,166
707,871 420,000 6,492,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION