TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM KHOA CAO ĐẲNG – THỰC HÀNH INTERNAL TITLE: TH – TRUE MILK’S PRODUCT... INTERNAL TITLE:TH TRUE MILK’S PRODUCT.YN: Hello every body, my name is ka.. To d
Trang 1TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM
KHOA CAO ĐẲNG – THỰC HÀNH
INTERNAL TITLE:
TH – TRUE MILK’S PRODUCT.
Member: Lê Hoàng Yến Ngọc (C14MK11)
Trang 2INTERNAL TITLE:TH TRUE MILK’S PRODUCT.
YN: Hello every body, my name is ka.
To day, I have a interview survey about TH True Milk’s product And now, the interview start
YN: Hi sir, can I bother you a few minutes? I need a surey.
Customer: sorry, I…I don’t understand.
YN: I would like to ask you a few questions about TH True milk’
Product, do you have a few minutes?
Customer: Yes, I agree.
YN: Great, thank you
INSIDE THE MARKET
Project Number: 001
Trang 31/ How many person in your family?
2-3 person 6-7 person
4-5 person More 7 person
2/ How much milk average 1 person in your family dink a week
1-5 box 10-15 box
5-10 box More 15 box
3/ Who are you often buy milk for?
Your parent Yourself Other
Your child Your girlfriend
Trang 4Very important
Important Not very
important
Unimportant
Models of design
Product quality
Product price
Promotion
After sales service
Staff attitude
4 How important are the following factor to you?
Trang 5YN: Why do you think the quality of product is very
important, and model of design is not important?
Customer: Because with me, the quality of product very
important, I’m very fear when drink a low- product can affect health
And I buy milk for my parent and my child If I want to save
a little money, buy a milk box low- quality is not a good idea.
5/ Why did you choose that product?
Good quality Price cheap Enthusiastic
Counselor Other
6/ Where are you often buy milk?
Store TH True Mart Grocery Store
Supper market Other
Trang 66/ You still spend any other products?
Yes No
7/ you know the product through public media?
Friend Family Advertisement
Magazine Other
8/ You have introduced products for people to know about?
Yes No
Trang 7• Our company’s typical customer is 80 percent for female and 20 percent for male
• We aim to maintain high standards of customer care.So when using our quality product, , customer feel satisfied
• They often buoght it in the suppermarkets and cosmetics store Vì mua sp ở đó họ có cảm giác an toàn, có nv tư vấn
• In the future, our company will be reaching customer throungh ads on website and in magazines Customer in the major metropolitan as tp.Ho Chi Minh, Binh Dương, Ha Noi,… And many fiel province
AFTER RESEACH MARKET SURVEY, WE HAVE 1
PROFILE
THANK FOR YOUR ATTENTION