Từ vựng theo các chủ đề toeic

Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic Từ vựng theo các chủ đề toeic

Unit 1 - Recruitment 1 (Tuyển dụng 1)

We interviewed 10 people this morning.

I will have a job interview next Monday.

2 Interviewer n /ˈɪntərvjuːər/ Người phỏng vấn The interviewer asked me

several questions about my experience

3 Interviewee n /ˌɪntərvjuːˈiː/ Người đượcphỏng vấn Interviewees should be formally dressed for

8 Application n /ˌæplɪˈkeɪʃn/ Đơn xin việc The application form can be downloaded

from the company’s website

There are 50 permanent staff members in

She has a full-time job and still manages to

run a small personal business

Employee regulations should be followed

by all staff members

13 Employer

Boss

n /ɪmˈplɔɪər/

/bɔːs/

Ông chủ He is an experienced employer.

14 Employment n. /ɪmˈplɔɪmənt/ Công việc; Sựthuê người

làmcông

You should read all terms

ofemployment carefully before signing the

My major at university is sales

You must have related qualificationsto

apply for this job

18 Qualified adj /ˈkwɑːlɪfaɪd/ Có đủ năng lực Staff members in our company are all

highly qualified.

19 Require v /rɪˈkwaɪər/ Đòi hỏi; Yêu cầu This job requires a lot of creativity.

20 Requirement n /rɪˈkwaɪərmənt/ Yêu cầu One of the most importantrequirements for

the job is experience

21 Recruit v. /rɪˈkruːt/ Tuyển dụng Her responsibility is to recruit new staff.

22 Recruitment n /rɪˈkruːtmənt/ Sự tuyển dụng There are some changes in our

company’s recruitment policy.

23 Recruiter n /rɪˈkruːtər/ Nhà tuyển dụng He had more than 10 years’ experience as

a recruiter.

24 Train v /treɪn/ Đào tạo; Huấnluyện All new staff will be trained for about 3

weeks

25 Training n /ˈtreɪnɪŋ/ Sự đào tạo He has never received any

You must have at least three years

ofexperience to apply for that job.

New employees will have a chance

toexperience a two-month training

course overseas

2 Experienced adj /ɪkˈspɪriənst/ Có kinh nghiệm She’s quite experienced in looking

for suitable part-time jobs

Employee benefits are one of the

concerns among the board of directors

New employees will benefit from

the three-month training course

4 Beneficial adj /ˌbenɪˈfɪʃl/ Có ích; Có lợi A training course will

be beneficial to newly-hired

employees

5 Benefits package n /ˈbenɪfɪts ˈpækɪdʒ/ Gói lợi ích The full benefits package is only

available for permanent staff members

to solvecustomer service

problems

7 Solver n /ˈsɔːlvər/ Người giải quyết She’s the best customer service

problem solver I’ve ever met in

my life

8 Solution n /səˈluːʃn/ Sự giải quyết Candidates are requested to

findsolutions to some given

problems in a limited period of time

9 Decide v /dɪˈsaɪd/ Quyết định She decided to apply for that

position despite her parents’ warning of the job insecurity

10 Decision n /dɪˈsɪʒn/ Sự quyết định The decisions by the management

committee will affect everyone in the company

11 Decisive adj /dɪˈsaɪsɪv/ Mang tính quyết

định

Qualifications are not

a decisivefactor in the application

for that job

I was rejected by the company I

applied to last week

13 Rejection n /rɪˈdʒekʃn/ Sự loại bỏ; Sự từ

chối; Sự đánh hỏng

Unfortunately, he received

therejection letter from AIA

insurance company yesterday

14 Accept v /əkˈsept/ Chấp nhận She accepted the job offer at that

construction company

15 Acceptance n /əkˈseptəns/ Sự chấp nhận Please confirm your acceptance of

the offer by signing on the dotted line

16 Acceptable adj /əkˈseptəbl/ Có thể chấp nhận

được

You should find a solution that

they will feel acceptable

to motivate employees to work

more effectively

18 Motivation n /ˌmoʊtɪˈveɪʃn / Sự thúc đẩy;

Động cơ thúc đẩy

High salary is his

main motivationfor applying for

that job

20 Motivational adj /ˌmoʊtɪˈveɪʃənl/ Có tính thúc đẩy; Motivational factors play an

important role in increasing

khuyến khích employees’ job satisfaction.

20 Motivator n /ˈmoʊtɪveɪtər/ Động lực; Nhân

tố thúc đẩy

The award can be a

big motivatorthat encourages him

to work hard

21 Impress v /ɪmˈpres/ Gây ấn tượng He impressed her with his

intelligence

23 Impressed adj /ɪmˈprest/ Bị ấn tượng I was impressedthat our new

manager remembered all employees’ names

23 Impression n /ɪmˈpreʃn/ Ấn tượng She got a good impression of the

working environment in her new company

24 Impressive adj /ɪmˈpresɪv/ Gây ấn tượng

mạnh; Đầy ấn tượng

The interviewer was satisfied with

Thư xin việc An effective cover letter should

be only one page long

Thư giới thiệu Every applicant is required to

submit three reference letters

28 Probation n /proʊˈbeɪʃn/ Thời gian tập sự;

Thời gian thử việc

Whether you are accepted or not will be decided after a period

ofprobation

Nhân viên

Phòng Nhân sự

The personnel in the sales

department are highly qualified

Personnel are responsible for

training new staff members

30 Responsibility

Duty

n /rɪˌspɑːnsəˈbɪləti/

/ˈduːti/

Trách nhiệm She has just been promoted to be

the sales manager

with responsibilitiesin the Asian

market

31 Responsible adj /rɪˈspɑːnsəbl/ Có trách nhiệm;

Chịu trách nhiệm

He is responsible for designing

the interior of the building

32 Search firm

Recruitment agency

n /ˈsɜːrtʃ fɜːrm/

/rɪˈkruːtmənt ˈeɪdʒənsi/

Công ty tuyển dụng

Our company hired a recruitment agency to find five suitable staff

AUDIO

VIETNAMESE EXAMPLE

1 Facilities pl n /fəˈsɪlətiz/ Cơ sở vật chất Our company plans to upgrade the

existing facilites

2 Furniture n /ˈfɜːrnɪtʃər/ Đồ đạc Some new furniture for our department

was ordered yesterday

3 Furnish v /ˈfɜːrnɪʃ/ Trang bị đồ đạc The underground parking lot

isfurnished with many cameras

4 Equipment n /ɪˈkwɪpmənt/ Thiết bị All high-tech equipment in this workshop

is imported from Germany

5 Equip v /ɪˈkwɪp/ Trang bị All offices in our company are

Công việc giấy tờ I had to deal with a mountain

ofpaperwork last week

This invoice has to be paid within 2 weeks

He was invoiced for the goods yesterday

13 Discuss v /dɪˈskʌs/ Thảo luận We discussed at length before making this

decision

14 Discussion n /dɪˈskʌʃn/ Cuộc thảo luận;

Sự thảo luận

The plan for a new construction project is

still under discussion

việc

My department head assigned me to guide

the new staff members

16 Assignment n /əˈsaɪnmənt/ Sự phân công, sự

giao việc; Công việc được giao

This is the second importantassignment that

I’ve completed this month

17 Memo

Memorandum

/ˌmeməˈrændəm/

Thông báo nội bộ văn phòng

A memo on the meeting reschedule has just

been sent from my department head

We often gather in the employee lounge at

lunch break

20 Elevator n /ˈelɪveɪtər/ Thang máy I often feel dizzy when taking

theelevator to my office on the 8th floor

21 Escalator n /ˈeskəleɪtər/ Thang cuốn I ran into Jenny when she was going up

the escalator in the shopping center

22 Cabinet n /ˈkæbɪnət/ Tủ Each office in my company has a

wooden cabinet to keep documents

Tủ đựng hồ sơ tài liệu

I put the design of the condominium in the

top drawer of the file cabinet

24 Colleague

Co-worker

/koʊ ˈwɜːrkər/

Đồng nghiệp We have been colleagues in this company

for more than 5 years

/tu breɪk daʊn/

/tu stɑːp ˈwɜːrkɪŋ/

Bị hỏng This is the second time this morning my

computer has been out of order

/ˈkɑːpi məˈʃiːn/

Máy phôtô; Máy sao chụp tài liệu

John is using the photocopy machine downstairs to make 30 copies of

the document

/ˈfoʊtoʊkɑːpiər/

/ˈhedkwɔːrtərz/

Trụ sở chính Our company’s main office is in London

28 Branch office n phr /bræntʃ

ˈɑːfɪs/

Văn phòng chi nhánh

His company has 2 branch offices in this

Phòng quảng cáo The marketing department is carrying out

a promotional campaign for the new line of bicycles

30 Accounting

department

n phr /əˈkaʊntɪŋ dɪ

ˈpɑːrtmənt/

Phòng kế toán Several people haven’t received their

paychecks from the accounting department

31 Customer service

department

n phr /ˈkʌstəmər

ˈsɜːrvɪs dɪˈpɑːrtmənt/

Phòng chăm sóc khách hàng

Staff members in the customer service department are busy answering customers’

Phòng pháp lý The legal affairs department is responsible

for providing effective legal advice on business issues

ˈpɑːrtmənt/

Phòng công nghệ thông tin

He has just called the information technology department for checking the

network system in his office

/seɪlz/

Phòng kinh doanh

The sales department was praised for

increasing sales figures remarkably

35 Mailroom n /ˈmeɪlrʊm/ Phòng văn thư She has just gone to the mailroom to collect

her mail

Unit 4 - Business 1 (Công việc kinh doanh 1)

NO VOCABULARY PART OF

SPEECH

TRANSCRIPT

& AUDIO

VIETNAMESE EXAMPLE

1 Manage v /ˈmænɪdʒ/ Quản lý He is trying to find a way to managehis

own hotel effectively

2 Management n /ˈmænɪdʒmənt/ Sự quản lý; Ban

quản lý

The company has been under Mr

John’s management for 3 years

3 Manager n /ˈmænɪdʒər/ Người quản lý;

Giám đốc

He will be our new sales managerfrom

next Monday

4 Managerial adj /ˌmænəˈdʒɪriəl/ Thuộc về quản lý Anyone with at least 2

years’managerial experience can apply

for the job

5 Sales

representative

n.phr /ˈseɪlz reprɪ

ˌzentətɪv/

Đại diện bán hàng Sales representatives often travel around

areas to sell their companies’ products to stores

All new staff members will have to

attend the meeting this afternoon

He was afraid that his department

couldn’t be fully staffed to support the

8 Capital n /ˈkæpɪtl/ Vốn They established their own business with

a lot of starting capital

9 Invest v /ɪnˈvest/ Đầu tư She decided to invest all her savings in

the property market

10 Investment n /ɪnˈvestmənt/ Sự đầu tư; Vốn

đầu tư

The government had some changes in economic policy to attract

foreigninvestment

11 Investor n /ɪnˈvestər/ Nhà đầu tư In doing business, investorssometimes

have to accept to take risks

12 Partner n /ˈpɑːrtnər/ Đối tác The man sitting over there is one of the

most important partners of my father’s

business

13 Transact v /trænˈzækt/ Giao dịch Customers can transact business online

at any time of the day

14 Transaction n /trænˈzækʃn/ Sự giao dịch; Vụ

giao dịch

He was captured because of having

conducted an illegal transaction

15 Collaborate v /kəˈlæbəreɪt/ Hợp tác Our two companies have collaboratedon

several construction projects

16 Collaborator n /kəˈlæbəreɪtər/ Cộng tác viên Collaborators contributed greatly to the

success of our market research

17 Collaboration n /kəˌlæbəˈreɪʃn/ Sự cộng tác The birth of this new product is the result

of close collaboration between his

company and customers

18 Collaborative adj /kəˈlæbəreɪtɪv/ Có tính hợp tác The collaborative project between her

company and mine will be carried out next month

19 Collaboratively adv /kəˈlæbəreɪtɪvli/ Một cách hợp tác They used to work collaboratively to

raise funds for a charity

20 Asset n /ˈæset/ Tài sản Both this big house and a clothes shop in

the city centre are all her assets

trạng nợ nần

He hopes that he will clear all

hisdebts by the end of this year

22 Merge v /mɜːrdʒ/ Sáp nhập After discussing thoroughly, we decided

to merge with ABC software company

23 Merger n /ˈmɜːrdʒər/ Sự hợp nhất It is anticipated that there will be

amerger between those two companies

triển

The business has expandedconsiderably

over 3 years with 3 more branch offices

25 Expansion n /ɪkˈspænʃn/ Sự mở rộng The director is talking about the

company’s expansion plan with his staff

adj

/ˈbæŋkrʌpt/ Làm phá sản

Phá sản

His company was bankrupted by their

business partner through an act of fraud last year

The economic crisis has caused many

companies to go bankrupt

27 Bankruptcy n /ˈbæŋkrʌptsi/ Sự phá sản Many companies have

declaredbankruptcy over the past 2

years

Unit 5 - Business 2 (Công việc kinh doanh 2)

NO VOCABULARY PART OF

2 Contract n /ˈkɑːntrækt/ Hợp đồng There are many terms and conditions

related to both employee and employer in

an employment contract

3 Terminate v /ˈtɜːrmɪneɪt/ Chấm dứt; Hủy

bỏ

He was notified that his employment

contract would terminate in March

Giám đốc điều hành

It is my pleasure to announce that Mr

John will be the new CEO of our

company

7 Board meeting n.phr /bɔːrd ˈmiːtɪŋ/ Cuộc họp ban The next regular board meeting will take

giám đốc place on March 1st

8 Conference n /ˈkɑːnfərəns/ Hội thảo My director is attending a

11 Adjourn v /əˈdʒɜːrn/ Hoãn lại; Dời lại All employees have just been informed

that the meeting is adjourned until

tomorrow afternoon

12 Adjournment n /əˈdʒɜːrnmənt/ Sự hoãn lại; Sự

dời lại

Employees were told that there would be

a short adjournment of the meeting

13 Lay off phr.v /leɪ ɔːf/ Cho thôi việc (cắt

giảm biên chế)

Due to the company’s cost reduction

policy, 50 employees will be laid off

14 Lay-off n /leɪɔːf/ Sự cho thôi việc The current economic conditions make

many employees afraid of further offs

16 Promote v /prəˈmoʊt/ Thăng chức She proudly announced that she

waspromoted after 2 hard-working

years

17 Promotion n /prəˈmoʊʃn/ Sự thăng chức It was not surprising that he got

apromotion so soon

18 Retire v /rɪˈtaɪər/ Nghỉ hưu His father retired early at the age of 50

19 Retirement n /rɪˈtaɪərmənt/ Sự nghỉ hưu He is making plans for his

upcomingretirement

20 Resign v /rɪˈzaɪn/ Từ chức Mr Smith resigned from his position of

department head last week

21 Resignation n /ˌrezɪɡˈneɪʃn/ Sự từ chức Finally, he decided to submit his letter

The new policy will enable women

onmaternity leave to raise their children

better

24 Commit v /kəˈmɪt/ Cam kết They committed to buy green vegetables

from his farm for 1 year

25 Commitment n /kəˈmɪtmənt/ Sự cam kết The director made a firm commitmentto

increasing employees’ salary

26 Payday n /ˈpeɪdeɪ/ Ngày trả lương In my company, payday is often on the

He is applying for a business license

That type of drink is not licensed to be

exported abroad

30 Signature n /ˈsɪɡnətʃər/ Chữ ký He was fired because he forged his

He contributed many progressiveideas to

manage the company

33 Progressively adv /prəˈɡresɪvli/ Tăng lên; Tăng

dần

Finding a good job is

becomingprogressively difficult

Unit 6 - Trade (Thương mại và mậu dịch)

NO VOCABULARY PART OF

2 Producer n /prəˈduːsər/ Nhà sản xuất France is one of the most famous

wine producers in the world

3 Production n /prəˈdʌkʃn/ Sự sản xuất; Sản

lượng

The new line of cars is going to be

inproduction next month as scheduled.

More than 2,000 products with design

flaws were called in by the manufacturer last week

5 Productive adj /prəˈdʌktɪv/ Hiệu quả; Có

năng suất cao

The meeting on marketing strategy

yesterday was highly productive

6 Productively adv /prəˈdʌktɪvli/ Một cách hiệu

quả

Successful managers always know how

to spend their time productively

7 Productivity n /ˌproʊdʌkˈtɪvəti/ Hiệu suất; Năng

10 Tax v.

n

Thuế

Alcoholic beverages are taxedaccording

to their alcoholic content

The government imposes a high taxon

cigarettes

tránh

He didn’t mean to evade his

responsibilities for the execution of the plan

12 Evasion n /ɪˈveɪʒn/ Sự lẩn trốn; Sự

trốn tránh

He was accused of tax evasion 2 years

ago

13 Compete v /kəmˈpiːt/ Cạnh tranh Our company’s products

can competewith many other companies’

on both quality and price

14 Competition n /ˌkɑːmpəˈtɪʃn/ Sự cạnh tranh The competition among manufacturers

led to the price reduction

15 Competitor n /kəmˈpetɪtər/ Đối thủ cạnh

It is not easy for companies to satisfy the customers’ demands in the

Sự xuất khẩu;

Hàng xuất khẩu

Our country has imported many

household appliances from Japan

Foreign imports are often far more

expensive than domestic goods

That product can be bought in

manyretail shops in this city

His company’s products are soldretail in

this store

Nhà bán buôn

The trophy was awarded to the biggest

food retailer in my country

22 Distribute v /ˈdɪstrɪbjuːt/ Phân phối Products of that clothes company

aredistributed throughout my country

23 Distribution n /ˌdɪstrɪˈbjuːʃn/ Sự phân phối Her company is controlling a

worldwide distribution system

24 Distributor n /dɪˈstrɪbjətər/ Người phân phối;

Nhà phân phối

That shop is the exclusive distributorfor

L'Oreal cosmetic company in this area

25 Consume v /kənˈsuːm/ Tiêu thụ Our company consumes a lot of paper

every day

26 Consumption n /kənˈsʌmpʃn/ Sự tiêu thụ Consumption of chicken has decreased

dramatically these days due to the bird flu

27 Consumer n /kənˈsuːmər/ Người tiêu dùng Health-conscious consumers are very

careful when buying food

28 Negotiate v /nɪˈɡoʊʃieɪt/ Đàm phán;

Thương lượng

The new contract between the 2

companies was successfullynegotiated

29 Negotiation n /nɪˌɡoʊʃiˈeɪʃn/ Cuộc đàm phán;

Sự thương lượng

Lawrence’s negotiation skills have

improved considerably after 2 years working as a secretary

30 Negotiator n /nɪˈɡoʊʃieɪtər/ Người đàm phán;

Nhà thương thuyết

Greengrocers often highly profit from

the rising price of vegetables at this time

of year

He bought a motorbike with

the profitfrom the crop

32 Profitable adj /ˈprɑːfɪtəbl/ Sinh lợi; Có lãi The investment in building that luxurious

According to the official figures, our rice

is exported at the highest price on record

34 Sales n /seɪlz/ Doanh số Retail sales this month increased 5%

compared to last month

n

/ˈɔːrdər/ Đặt hàng

Sự đặt hàng; Đơn đặt hàng; Hàng được đặt

Nowadays, customers can ordergoods

online

The order for a new photocopier was

sent yesterday afternoon

bán; Giao dịch mua bán

Mr Ronald has just got a good dealwith a

His farm supplies the majority of eggs to

the local market

The government is trying to prevent the

illegal supply of timber

38 Supplier n /səˈplaɪər/ Người cung cấp;

Nhà cung cấp

They are finding a reliable supplier of

fresh vegetables to buy wholesale

Unit 7 - Money and Banking (Tiền tệ và Hoạt động ngân hàng)

NO VOCABULARY PART OF

SPEECH

TRANSCRIPT

& AUDIO

VIETNAMESE EXAMPLE

1 Loan n.

v

/loʊn/ Sự vay nợ; Khoản

tiền vayCho vay

He applied for a loan to do business The bank agreed to loan him 200 million

VND

2 Interest n /ˈɪntrəst/ Tiền lãi They had to pay monthly interest on the

loan to the bank

Bank tellers are responsible for dealing

with customers, receiving and paying out money in a bank

Người giữ vị trí quan trọng trong ngân hàng

He became a banker when he was only

40 years old

5 Bank statement n.phr /bæŋk ˈsteɪtmənt/ Bản sao kê My bank statement of the last 6 months

was sent to my email this morning

6 Credit card n.phr /ˈkredɪt kɑːrd/ Thẻ tín dụng I paid for my new laptop by credit card

7 Account n /əˈkaʊnt/ Tài khoản I have an account at a state-owned bank

8 Checking account n.phr. /ˈtʃekɪŋ əˈkaʊnt/ Tài khoản thanh

Rút tiềnKhoản tiền rút;

Sự rút tiền

She deposits a third of her salary into the

bank each month

She made a deposit of a thousand dollars

into her savings account

/ˈtrænsfɜːr/

Sự chuyển; Sự chuyển nhượng

She is going to the bank to make

atransfer of money overseas this

afternoon

12 Inherit v /ɪnˈherɪt/ Thừa kế They inherited equal sums of money

from their father

13 Inheritance n /ɪnˈherɪtəns/ Sự thừa kế; Tiền

thừa kế; Tài sản thừa kế

She deposited all her inheritance in an

Máy rút tiền tự động

ATM transactions are no longer free of

Long-term finance is really needed to put

this plan into effect

The job affair was financed privately

16 Financial adj /faɪˈnænʃl/ Thuộc về tài

Euro has been the common currencyof

the Eurozone since 1999

18 Exchange rate n.phr /ɪksˈtʃeɪnʤ reɪt/ Tỷ giá hối đoái The exchange rate of the dollar against

The government has to balance the

Our company’s accounts

are auditedannually

An audit is performed every year to

detect frauds

21 The books

Accounts

pl.n /ðə bʊks/

/əˈkaʊnts/

Sổ sách kế toán They went over the books one more time

and found out the mistake

22 Bookkeeper n /ˈbʊkkiːpər/ Người giữ sổ sách The bookkeeper is preparing the books

for the audit this afternoon

23 Turnover n /ˈtɜːrnoʊvər/ Doanh thu His corporation’s turnover reached $70

million last year

Tờ tiền Bob showed me how to distinguish

between a forged bill and a real one

Traveler’s check can be exchanged for

local currency in foreign countries

v

Đổi thành tiền mặt

The shop only accepts payments incash

He planned to go to the bank to cashthe

check

28 Expense n /ɪkˈspens/ Chi phí They have had to cut down their

livingexpenses for the last 2 months

29 Expenditure n /ɪkˈspendɪtʃər/ Sự chi tiêu The director has decided to reduce the

advertising expenditure for the rest of

this year

30 Accumulate v /əˈkjuːmjəleɪt/ Tích lũy She accumulated a lot of money after

only 3 years of working

31 Accumulation n /əˌkjuːmjəˈleɪʃn/ Sự tích lũy Her rapid accumulation of wealth results

from her wise investment

32 Calculate v /ˈkælkjuleɪt/ Tính toán The cost of the training course hasn’t

been calculated

33 Calculation n /ˌkælkjuˈleɪʃn/ Sự tính toán;

Phép tính

Even a rough calculation can show that

we have made a large profit

34 Calculator n /ˈkælkjuleɪtər/ Máy tính My pocket calculator has just been

broken

trừ

Five dollars will be deducted from every

employee’s salary to raise funds for the poor

36 Deduction n /dɪˈdʌkʃn/ Sự khấu trừ; Sự

giảm trừ

As mentioned in your employment contract, your salary after

taxdeductions is $500 per month

Unit 8 - Marketing (Quảng cáo và tiếp thị)

NO VOCABULARY CLASS TRANSCRIPT &

The product is marketed as food

3 Advertise v /ˈædvərtaɪz/ Quảng cáo His company will advertise the new

product on both TV and the radio

4 Advertisement n /ˌædvərˈtaɪzmənt/ Sự quảng cáo;

Mục quảng cáo

His children are very interested in

watching milk advertisements

5 Advertiser n /ˈædvərtaɪzər/ Nhà quảng cáo There is a competition

betweenadvertisers on the call for

saving electricity with their products

Our company invested a lot of money in

hiring that advertising agency

7 Commercial n /kəˈmɜːrʃl/ Quảng cáo (trên

truyền hình hoặc đài phát thanh)

My friend appeared in a commercialfor

a brand new shampoo

Quảng bá; Thúc đẩy

They invited a celebrity to appear in the

commercial to promote their product

9 Promotion n /prəˈmoʊʃn/ Sự quảng cáo; Sự

quảng bá; Sự thúc đẩy

They are doing a promotion of organic

Chiến dịch quảng cáo (thúc đẩy tiêu thụ sản phẩm)

A lot of money is invested in

thispromotional campaign

11 Attract v /əˈtrækt/ Thu hút Many people have been attracted to the

contest of creating the logo for the product

12 Attraction n /əˈtrækʃn/ Sự thu hút; Sự

hấp dẫn

Long commercials often have

noattraction for most viewers

13 Attractive adj /əˈtræktɪv/ Cuốn hút; Hấp

dẫn

The marketing agency is offering him

an attractive position

14 Inspire v /ɪnˈspaɪər/ Truyền cảm hứng The advertisement has inspired a lot of

viewers with its meaningful message

15 Inspiration n /ˌɪnspəˈreɪʃn/ Sự truyền cảm

hứng

Jason’s passion for making creative

advertisements is an inspiration for his

staff members

16 Inspirational adj /ˌɪnspəˈreɪʃənl/ Truyền cảm hứng The banner used an inspirationalquote

from a famous businessman

17 Brand n /brænd/ Thương hiệu Many consumers hesitate to try the

new brand of washing powder

v

/ˈspɑːnsər/ Nhà tài trợ

Tài trợ

My company is the major sponsor for

that fashion show

The company Healthy Food

issponsoring a short film contest

19 Strategy n /ˈstrætədʒi/ Chiến lược The whole team is trying to draw up the

most effective marketing strategy

20 Public relations n.phr /ˈpʌblɪk rɪˈleɪʃnz/ Quan hệ công

chúng

Sponsoring for public events is a good

way to improve public relations

21 Target market n.phr /ˈtɑːrɡɪt ˈmɑːrkɪt/ Thị trường mục

tiêu

The target market for this kind of

laptop is business travelers

prevailingtrend in fashion this year

23 Potential

customer

n.phr /pəˈtenʃl ˈkʌstəmər/ Khách hàng tiềm

năng

Companies can keep in touch

withpotential customers via emails

24 Customer loyalty n.phr. /ˈkʌstəmər ˈlɔɪəlti/ Sự trung thành

của khách hàng

It is not easy for companies to build

upcustomer loyalty towards their

products and services

25 Analyze v /ˈænəlaɪz/ Phân tích The sales department is analyzing the

customer survey

26 Analysis n /əˈnæləsɪs/ Sự phân tích A detailed analysis of sales figures has

just been submitted to the director

27 Analyst n /ˈænəlɪst/ Nhà phân tích Analysts show an optimistic view of

using multimedia in marketing

28 Anticipate v /ænˈtɪsɪpeɪt/ Dự đoán; Lường

There is anticipation that a new line of

smart phones will attract the customers’ attention

30 Launch n /lɔːntʃ/ Sự giới thiệu (ra All of us have prepared long and hard for

mắt sản phẩm)Khởi đầu; Phát động; Ra mắt

this product launch

Our new model of car will

be launchedat the end of this month

sóng

Companies have to spend a lot of money

on buying airtime for their product

advertisement on the major TV channels

32 Free sample n.phr /friː ˈsæmpl/ Mẫu dùng thử

miễn phí

Staff members of the marketing

department are giving free samples of

the new product to consumers

v

/ˈkætəlɔːɡ/ Danh mục

Lập danh mục

Customers are impressed with the

colorful summer clothes catalog of

35 Respond v /rɪˈspɑːnd/ Phản hồi Customers have responded positively to

this new product

36 Response n /rɪˈspɑːns/ Sự phản hồi Customers’ responses to the

advertisement will be given to the marketing department

37 Responsive adj /rɪˈspɑːnsɪv/ Phản ứng nhanh

nhạy

To be able to develop in this competitive market, companies have to

be responsive to consumer demand

38 Satisfy v /ˈsætɪsfaɪ/ Làm vừa lòng;

Làm thỏa mãn

Those staff members often complain that

nothing can satisfy their marketing

manager

39 Satisfying adj /ˈsætɪsfaɪɪŋ/ Đem lại sự hài

lòng

After switching jobs so many times, he

finally found a satisfying one in

marketing

40 Satisfied adj /ˈsætɪsfaɪd/ Cảm thấy hài

lòng

She tried her best to make the

manager satisfied with her work

Dissatisfied /dɪsˈsætɪsfaɪd/

Cảm thấy không hài lòng

Thỏa đáng; Vừa lòng

Không thỏa đáng;

Không vừa lòng

That bonus was a satisfactory reward

for his hard work

42 Satisfaction n /ˌsætɪsˈfækʃn/ Sự thỏa mãn; Sự

hài lòng

The director held the contract and gave

him a smile of satisfaction

Unit 9 - Communications (Truyền thông)

NO VOCABULARY CLASS TRANSCRIPT &

People working in public relations often

have good communication skills

3 Communicator n /kəˈmjuːnɪkeɪtər/ Người truyền đạt;

Người tham gia giao tiếp

Michelle is a poor communicatorbecause

she can’t express what she wants to say clearly

4 Communicative adj /kəˈmjuːnɪkeɪtɪv/ Thuộc về giao

tiếp; Thích chuyện trò

When Jenny went to high school, she

became less communicative to her

6 Connect v /kəˈnekt/ Kết nối; Liên hệ The Internet is an effective tool

toconnect providers and customers

7 Connection n /kəˈnekʃn/ Sự kết nối; Mối

liên hệ

There is a close connection between the

manager and the new employee

8 Person-to-person adj. /ˌpɜːrsn tə ˈpɜːrsn/ Trực tiếp Telephones provide

person-to-personconnections anywhere and anytime

The Internet is becoming the most

popular medium of communications

10 Broadcast v

n

/ˈbrɔːdkæst/ Phát sóng; Phát

thanhChương trình phát sóng/phát thanh

The football match will be broadcast live

today in the evening

The latest information on flight MH370

will be updated in our news broadcast

11 Be on-air

Be on the air

v.phr /bi ˌɔːn ˈer/

/bi ɔːn ði er/

Được phát sóng That game show is on-air at 8 o’clock

every Tuesday evening

Three people are lined up in front of