03 09 answer keys communication

3 Activity 2: runner, cast, producer, director, cast crew, crew, shoots, cameraman, camera, takes, production, edition Activity 3: always, very often, usually / regularly, sometimes

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Activity 1:

a 2; b 5; c 4; d 1; e 3

Activity 2:

runner, cast, producer, director, cast crew, crew,

shoots, cameraman, camera, takes, production,

edition

Activity 3:

always, very often, usually / regularly, sometimes

Activity 4:

He / She usually gets up very early because

he / she has to be one of the first to arrive and

prepare the equipment or make coffee and tea for

the crew When there are shoots, he / she helps

the cameraman or even gets the chance of using

the camera Fortunately, that happens very often!

During lunchtime, he / she doesn’t usually have

time to eat because he / she is busy cleaning

or fetching tools or furniture But when he / she

does have lunch, he / she tries to eat immediately

after the staff because they later need his / her

help; for instance, for some takes This job is

sometimes very hard but he / she really enjoys

what he / she does and learns a lot!

Activity 5:

Students’ own answers

Unit 1 Module B

Activity 1:

a 4; b 6; c 1; d 3; e 5; f 2

Activity 2:

a promotion of bank services and telephone

companies.

d cause visual pollution.

Activity 3:

Description: humorous, commercial, artistic,

surreal, effective, original, traditional

Purposes: inform, convince, persuade, educate,

convince

People Involved: designers, film director,

consumers, illustrators, poster artists, buyers, printer, psychologists, advertisers

Activity 4:

a institucional advertising

b product advertising

Activity 5:

Unit 2 Module A Activity 1:

a F Geostationary satellites move around the

Earth but the period of their revolution coincides with that of the Earth’s rotation Thus, they

appear to be motionless.; b F The Soviets were the first to launch a satellite.; c T; d F The first

television transmission was on November 22,

1963.; e T

Activity 2:

1957: first artificial non-communication satellite 1958: first communication satellite 1960: satellite for radio communication 1963: first satellite for television transmission 1964: first geostationary satellite

Activity 3:

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Activity 4:

a greater, longer; b greater; c smaller than;

d more reliable than

Activity 5:

Suggested web pages:

http://heasarc.gsfc.nasa.gov/docs/xte/learning_center/

universe/satellite.html

http://www.fcc.gov/cgb/kidszone/satellite/kidz/parts_of_

sat.html

http://www.thetech.org/exhibits/online/satellite/5/5.html

Unit 2 Module B

Activity 1:

a They facilitated communication and brought

the world together.

b A star gained fame as a result of an

outstanding work

c Celebrities did not have to show any great

ability.

d Students’ own answers.

Activity 2:

Stars: accomplishments, work, abilities

Celebrities: products, reality shows, no

remarkable skills

Activity 3:

a bought; b became; c brought; d had;

e could; f gave; g got

Activity 4:

a Robin Hood.

b Russell Crowe and Kate Blanchett

c Students’ own answers

d It’s an adventure story.

e Students’ own answers

Unit 3 Module A Activity 1:

a F; b T; c T; d T; e F

Activity 2:

a In 1904, the Daily Mirror used photographs to

illustrate its pages.

b Photography recreates news and completes its

information

c Photography changed people’s idea of the

world.

Activity 3:

a 4; b 8; c 6; d 5; e 2; f 7; g 3; h 1

Activity 4:

a To a place you haven’t probably visited and

exotic animals.

b To make them experience what they see and

travel through their imagination

c Students’ own answers Activity 5:

Unit 3 Module B Activity 1:

Outside the stadium: patrols, official brochures,

restricted commercial area, fans wearing sport shirts with different sponsorships

Inside the stadium: advertising boards around

the field, fans wearing sport shirts with different sponsorships, ornaments without trade names

Activity 2:

a mustn’t; b must; c mustn’t; d mustn’t;

e must

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Activity 3:

a brands / trade names / brand names; b fans;

c competition; d products; e publicise

Activity 4:

Suggested answer: This event represents the

best way of promoting products because official

brands have access to millions of people around

the world Since they are associated to the World

Cup, they appear everywhere and in different

media, such as the Internet, television and radio

And because of this, official trademarks stand a

chance against strong competitors

Activity 5:

Unit 4 Module A

Activity 1:

a Advertising agencies introduce products with

brands in the scenes, as if they were part of

the decoration.

b Product placement is a form of advertisement

in which the product appears in context,

whereas advertisement placement occurs when

the ad for the product, and not the product

itself, is actually present.

c Because they promote products and reach so

many people in such a natural way that they

do not even feel they are in the presence of an

advertisement Trademarks are just part of the

scenery

Activity 2:

Verbs in the Present Perfect: have wondered,

have found, have gone, have become, have used,

have given, have been, have taken, have not

had, has occurred, has happened

Irregular past participles: found, gone,

become, given, been, taken

Activity 3:

spectators, characters, film productions, scene viewers, scenery

Activity 4:

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