The Way People Live4 BModule English Toolkit 1 - Communication Culture and communication Culture refers to a set of beliefs, customs, traditions and ways of life of a particular society
Trang 1The Way People Live
4 BModule
English Toolkit 1 - Communication
Culture and communication
Culture refers to a set of beliefs, customs, traditions and ways of life of a particular society Its members develop a particular culture, which they also modify and transmit to others Closely related to this concept is communication, since it serves as the means by which culture is shared (1)
The 21st century clearly reflects this interrelationship, not only locally but globally speaking Nowadays, citizens have unrestricted access to cultures from all over the world People from one culture adopt customs from a totally different culture (2)
There seems to be no limit for intercultural influence because of the advance in technology People can virtually travel across the world, learn about fashion trends and listen to the latest hit that sounds on the other side of the globe (3)
It is true that globalisation has caused serious problems
in relation to local policies and has also affected local practices For this reason, it is necessary to raise local awareness while improving multicultural literacy And this requires finding ways in which global developments can coexist with local customs
Undoubtedly, communication will be the instrument used to achieve this goal And while communication will bring people together, it will inevitably change —as any other aspect of culture
Activities
1 Read the text and complete it with the missing sentences
Underline key words in the text that helped you find the connection.
a These may be celebrations, food, clothes and particular words among others.
b Mass media, especially the Internet, have certainly blurred the boundary
between societies
c And, at the same time, culture also has significant influence on communication.
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English Toolkit 1 - Communication
2 What aspects of your culture have become known worldwide
due to globalisation? What aspects from other cultures are
now present in yours?
3 Think of an aspect of your culture that you consider needs to be
valued Suggest ways of promoting this aspect What means of
communication will you use? TV, newspaper, radio, the Internet?
Why do you think this aspect is important? What information about
the aspect will you give the population so as to raise awareness?
4 Work in groups Design a poster about intercultural influence to
exhibit at school Include words that your culture has adopted
from others To what field do they belong? Food, science
and technology, literature, sports, music? You can also make
reference to the language and country the words come from