Dirty Transport1 BModule English Toolkit 1 - Communication Product Advertising Consumers are stimulated to buy products.. This type of advertising increases sales.. Service Advertising I
Trang 1Dirty Transport
1 BModule
English Toolkit 1 - Communication
Product Advertising
Consumers are stimulated to buy
products This type of advertising
increases sales It creates in the
consumer the need to buy Advertisers
use techniques such as persuasion
and indiscriminate repetition
Service Advertising
It consists of actions taken by large companies such as banks or telephone companies which promote services:
loans, pensions, health and life insurance, long-distance calls at special prices, Internet services, etc
Institutional Advertising
This type of advertising
is not meant to promote any product In this case, some public or official organisation advises the general public on issues such as public health, road safety, effects of alcohol, etc
Nowadays, public spaces are loaded with diverse types of advertisements
This may actually have an adverse effect on potential consumers In fact, many countries consider that billboards and large format advertising cause visual pollution and started
to ban them Can you think of some negative effects of this type of pollution?
Types of Advertisements
Activities
1 Match words or phrases with their definitions.
a advertising
b mass media
c graphic design
d persuasive
e consumption
f polysemous
1 manipulation of text, illustration and layout
2 that can have different interpretations
3 that can convince the general public
4 process of promoting and catching the public’s eye
5 the need to buy
6 TV, the radio, the press
The creation of the message of the advertisement is based on two elements: the image and the text Their articulation defines the advertisement and the messages
Honda Motor Co.
The Co-operators
Road Accident Fund
Trang 21 BModule
English Toolkit 1 - Communication
3 These words are related to advertising Put them in the correct box
2 Complete these sentences.
5 In groups, select a product that you would like to launch onto the
market and discuss how to develop a marketing strategy to ensure
that this product is a success When you have finished, choose a
spokesperson to give a presentation How attractive is the product
to members of other groups? Would they buy it?
Description Purposes People Involved
4 What types of ads are these?
designers humorous commercial artistic surreal film director effective
original consumers inform illustrators poster artists convince persuade
buyers educate printer pyschologists advertisers
Beans & Beyond