Defining termsEnquiry: British English Inquiry: American English Request: an action of asking formally and politely for something to be done Enquiry: a request for information about so
Trang 1Commercial Correspondence
Unit 3
Enquiries and
Replies
Trang 3Defining terms
Enquiry: British English
Inquiry: American English
Request: an action of asking formally and politely
for something to be done
Enquiry: a request for information about
somebody or something
In business, an enquiry is a letter asking for
business information (also called a request letter)
Trang 4Reasons to write an enquiry
1. to obtain information (prices, technical
data…)
2. to receive printed matter (booklets,
catalogues, price lists, or reports)
3. to receive sample products,
demonstrations…
4. to seek special favours (permission, advice,
help, discounts…)
Trang 5General guidelines in writing enquiries
1. State clearly and concisely what you want
right from the beginning
2. Keep your enquiry short and to the point,
easy to understand and easy to answer
3. Be reasonable
4. Provide complete and accurate information
Trang 6Making Enquiries
1 Opening
2 Main message
Asking for catalogues, price lists, etc.
Asking for details
Asking for samples, patterns, and demonstrations
Suggesting terms, methods of payment, and
discounts
Asking for goods on approval or on sale or return
Trang 7First enquiry: Tell your supplier what sort of
organization you are
• We are a co-operative wholesale society based in Zurich …
• Our company is a subsidiary of Universal
Business Machines and we specialized in …
• We are one of the main producers of industrial
chemicals in Germany, and we are interested in…
Trang 8• You were recommended to us by Mr John
King, of Lawsom & Davies Merchant Bankers
• We were advised by Spett Marco Gennovisa
of Milan that you are interested in supplying…
Trang 9First enquiry: Tell your supplier how did you know them
• We were impressed by the selection of
gardening tools displayed on your stand at this year‟s Hamburg Gardening Exhibition
• Our associates in the packaging industry speak
highly of your Zeta packing machines, and we would like to have more information
about them.
Trang 10Give background information/ reason
• We intend to purchase a new laser printer/copier
before the end of the year
department and are thinking of adding new ranges
to our present stocks We are particularly
interested in …
Trang 11Asking for catalogues, price lists, etc.
Don‟t need to give a lot of information about
yourself.
Remember to give your postal address.
Should point out briefly any particular items
you are interested in
Trang 12Asking for catalogues, price lists, etc.
• I have seen one of your safes in the office of a local firm and they passed on your address to
me Please send me a copy of your current
catalogue I am particularly interested in
safes suitable for a small office
• Could you please send your current
catalogue and price list for exhibition stands?
We are particularly interested in stands
suitable for displaying furniture
Trang 13Asking for details
Be specific and state exactly what you want.
If replying to an advertisement, mention the
journal or newspaper, and its date.
If referring to a catalogue, brochure, or
prospectus, quote the reference, e.g
Cat no A149; Item no 315.
Trang 14Asking for details
• I am replying to your advertisement in the June
edition of “Tailor and Cutter” I would like to
know more about the steam presses which
you are offering at cost price
• I would appreciate more details about the
„University Communications System‟ which you are currently advertising on your website
Trang 15Asking for samples, patterns, and
demonstrations
Be specific and state exactly what you want
• Before selling toys we prefer to test them for
safety Could you therefore send us at
least two examples of the “Sprite” range?
Trang 16Asking for samples, patterns, and
demonstrations
Suggest when or how you want to see them.
• I would like to discuss the problem of
maintenance before deciding which model to
install in my factory Therefore I would be
grateful if you could arrange for one of your
representatives to call on me within the next
two weeks
• I would be obliged if you could …
• I would appreciate it if you could …
Trang 17Suggesting terms, methods of payment,
• As we intend to place a substantial order, we
would like to know what quantity discounts
you allow
• We usually deal on a 30% trade discount basis with an additional quantity discount for orders
Trang 18Asking for goods on approval, or on sale
or return
• The leaflet advertising your latest hobby
magazines interested us, and we would like to
stock a selection of them However we would
only consider placing an order if it was on the
usual basis of sale or return If this is acceptable,
we will send you a firm order
Trang 19 Thank your supplier.
• Many thanks (informal)
• Thank you for your help/assistance
Other options:
Express expectation to get a prompt reply
• I hope to hear from you soon
• I look forward to hearing from you soon
We look forward to your early reply
Trang 20 Indicate certain terms or guarantees
• Finally, we would like to point out that
delivery before Christmas is essential, and
hope that you can offer us that guarantee
Express interest in further business
• If the product is satisfactory, we will place
further orders with you in the future
• If the prices quoted are competitive and the
quality is up to standard, we will order on a
Trang 22Collocations: Adjective/ Noun + Nouns
Cash discount
Trade discount
Quantity discount
Trang 23Collocations: Verbs + Nouns
To hold/ carry a stock of a product
To invite/ seek a tender or an estimate
To provide/ supply a tender or estimate
Trang 24Expressions: Others
On a regular basis